How to create a LinkedIn URL that reflects your unique professional identity


26 Sep 2023  •   4 minutes read

Author: Admin


In today’s digital age, having a strong online presence is essential for professionals looking to advance their careers. LinkedIn, being the leading professional networking platform, plays a crucial role in showcasing your skills, experience, and achievements to potential employers and business connections. One important aspect of your LinkedIn profile is the URL that represents your professional identity.

Your LinkedIn URL is the web address that leads directly to your profile. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of random numbers and letters. However, you have the option to customize your LinkedIn URL to make it more personalized and memorable. In this article, we will guide you through the process of creating a LinkedIn URL that reflects your unique professional identity.

Why Customize Your LinkedIn URL?

A customized LinkedIn URL offers several benefits for professionals:

1. Enhanced Professional Branding

By customizing your LinkedIn URL, you can incorporate your name or a variation of it, making it easier for others to identify you. A personalized URL adds a touch of professionalism to your profile and helps reinforce your personal brand.

2. Improved Search Engine Optimization (SEO)

When you customize your LinkedIn URL with relevant keywords, it can help improve your search engine rankings. This means that when someone searches for your name on search engines like Google, your LinkedIn profile is more likely to appear higher in the search results.

3. Easy Sharing

Having a customized LinkedIn URL makes it easier to share your profile with others. Whether you want to include it on your resume, business card, or email signature, a personalized URL is more user-friendly and memorable.

4. Professionalism and Credibility

A customized LinkedIn URL demonstrates your attention to detail and professionalism. It shows potential employers and connections that you take your online presence seriously and are committed to building a strong professional network.

How to Customize Your LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s dive into the step-by-step process of creating one:

Step 1: Access Your LinkedIn Profile

First, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on the “Me” icon in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Edit Your Public Profile & URL

On your profile page, locate the “Edit public profile & URL” button, which is typically positioned to the right of your profile photo and headline. Click on this button to access the URL customization options.

Step 3: Customize Your LinkedIn URL

In the “Edit your custom URL” section, you will see your current LinkedIn URL and a pencil icon next to it. Click on the pencil icon to begin customizing your URL.

Step 4: Choose Your Desired LinkedIn URL

When customizing your LinkedIn URL, it’s important to choose a URL that reflects your professional identity and is easy to remember. Here are some tips to consider:

A. Use Your Full Name

Using your full name as your LinkedIn URL is the simplest and most straightforward option. It allows others to find you easily and helps maintain consistency across your personal brand.

B. Incorporate Relevant Keywords

To optimize your LinkedIn URL for search engines, consider adding relevant keywords that are related to your industry, job title, or area of expertise. For example, if you are a digital marketer, you could include “digital-marketer” or “marketing-strategist” in your URL.

C. Avoid Special Characters and Spaces

LinkedIn does not allow the use of special characters or spaces in custom URLs. Stick to alphanumeric characters (letters and numbers) and hyphens (-) if needed to separate words.

D. Keep It Professional

Remember that your LinkedIn URL represents your professional identity, so it’s important to keep it professional and avoid any inappropriate or unprofessional terms.

Step 5: Save Your Customized LinkedIn URL

Once you have chosen your desired LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will automatically check if the URL is available. If it is already taken, you will be prompted to choose a different URL.

Additional Tips for LinkedIn URL Customization

Here are some additional tips to optimize your LinkedIn URL customization:

1. Be Consistent Across Platforms

When customizing your LinkedIn URL, try to use the same or a similar URL that you use on other professional platforms, such as your personal website or other social media profiles. This consistency helps build a cohesive online presence.

2. Avoid Changing Your LinkedIn URL Frequently

While LinkedIn allows you to change your URL multiple times, it’s best to avoid doing so frequently. Changing your URL too often can lead to broken links and confusion for those who have saved or bookmarked your profile.

3. Share Your LinkedIn URL Strategically

Once you have customized your LinkedIn URL, make sure to share it strategically. Include it on your resume, business cards, email signature, and other professional materials to increase your online visibility and make it easier for others to connect with you.

4. Monitor and Update Your LinkedIn URL Regularly

As your career progresses and your professional brand evolves, it’s essential to monitor and update your LinkedIn URL accordingly. Regularly review your URL to ensure it still aligns with your current professional identity and goals.


Your LinkedIn URL is a vital component of your professional online presence. By customizing your URL, you can create a unique and memorable web address that reflects your personal brand and helps you stand out from the crowd. Take the time to optimize your LinkedIn URL and use it strategically to enhance your professional networking and career opportunities.

Remember, a well-crafted LinkedIn URL is just one piece of the puzzle. To truly make the most of your LinkedIn profile, ensure that your content is engaging, your connections are relevant, and your profile is up to date. By combining all these elements, you can maximize the potential of LinkedIn as a powerful tool for career growth.

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