How to create a memorable and professional LinkedIn URL

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Optimize and Customize Your LinkedIn URL for a Professional Profile

In today’s digital age, having a strong online presence is essential for professional success. One of the most important platforms to showcase your skills and connect with potential employers and clients is LinkedIn. With over 740 million users worldwide, LinkedIn is the go-to social media platform for professionals across various industries.

When creating your LinkedIn profile, it’s crucial to pay attention to every detail, including your LinkedIn URL. Your LinkedIn URL is the web address that leads directly to your profile. By default, LinkedIn assigns a long and random combination of numbers and letters as your URL, but the good news is that you can customize it to make it more memorable and professional.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads to your LinkedIn profile. It serves as a digital representation of your professional identity and is often used by recruiters, potential employers, and connections to find and view your profile. By customizing your LinkedIn URL, you can create a more professional and memorable link that is easier to share and remember.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you will see your LinkedIn URL below your profile picture and headline. It will look something like this: www.linkedin.com/in/yourname

Now that you know how to find your LinkedIn URL, let’s dive into how you can optimize and customize it to make a lasting impression.

How to Change Your LinkedIn URL

If you’re still using the default LinkedIn URL assigned to you, it’s time to change it to something more professional and memorable. Here’s how you can do it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” link on the right-hand side of the screen.
  5. Under the “Edit URL” section, you will see your current LinkedIn URL.
  6. Click on the pencil icon next to your URL to edit it.
  7. Type in your desired URL. Ideally, you should use your full name or a combination of your name and profession to make it more personal and relevant.
  8. Click on the “Save” button to save your new LinkedIn URL.

Once you’ve changed your LinkedIn URL, make sure to update it on your resume, business cards, and other professional materials to ensure consistency and easy access.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a great way to create a more professional and memorable link. Here are some tips to help you customize your LinkedIn URL:

1. Use Your Full Name

Using your full name in your LinkedIn URL is highly recommended as it makes it easier for people to find and identify you. It also adds a personal touch to your profile. For example, if your name is John Smith, your LinkedIn URL could be something like www.linkedin.com/in/johnsmith.

2. Add Your Profession or Industry

Including your profession or industry in your LinkedIn URL can help potential employers or clients understand your expertise at a glance. For example, if you’re a web developer, your LinkedIn URL could be something like www.linkedin.com/in/johnsmithwebdeveloper.

3. Avoid Numbers and Random Characters

Avoid using numbers and random characters in your LinkedIn URL as they can make it harder to remember and less professional. Stick to using your name and relevant keywords instead.

4. Keep It Short and Simple

Long and complicated LinkedIn URLs can be difficult to remember and share. Aim for a short and simple URL that is easy to type and remember. Ideally, your LinkedIn URL should be your name or a combination of your name and profession.

5. Use Hyphens or Underscores

When customizing your LinkedIn URL, you can use hyphens (-) or underscores (_) to separate words and make it more readable. For example, www.linkedin.com/in/john-smith or www.linkedin.com/in/john_smith.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

  1. Open the LinkedIn app on your smartphone.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on the “View profile” button.
  4. On your profile page, you will see your LinkedIn URL below your name and headline.

Follow the same steps mentioned earlier to customize your LinkedIn URL on the mobile app.

LinkedIn URL Shorteners

If you have a long LinkedIn URL and want to make it more concise and shareable, you can use URL shorteners. These tools allow you to create shorter and more manageable links that redirect to your LinkedIn profile. Some popular URL shorteners you can use include Bitly, TinyURL, and Rebrandly.

How to Edit Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make further changes, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” link on the right-hand side of the screen.
  5. Under the “Edit URL” section, click on the pencil icon next to your URL.
  6. Edit your LinkedIn URL as desired.
  7. Click on the “Save” button to save your changes.

Remember to update your new LinkedIn URL on your resume and other professional materials.

Where to Share Your LinkedIn URL

Now that you have a customized and optimized LinkedIn URL, it’s time to share it with the world. Here are some places where you can share your LinkedIn URL:

1. Resume

Include your LinkedIn URL on your resume to make it easy for potential employers to find and view your profile. Place it in the header or footer section along with your contact information.

2. Business Cards

Add your LinkedIn URL to your business cards to provide an additional way for people to connect with you professionally. It can also serve as a reminder for people to check out your profile after meeting you.

3. Email Signature

Include your LinkedIn URL in your email signature to promote your professional profile and make it easy for recipients to connect with you on LinkedIn.

4. Social Media Profiles

Add your LinkedIn URL to your other social media profiles, such as Twitter, Instagram, or Facebook. This allows your followers and connections on other platforms to discover and connect with you on LinkedIn.

5. Personal Website or Blog

If you have a personal website or blog, make sure to include your LinkedIn URL in the contact or about section. This provides visitors with an additional way to connect with you professionally.

LinkedIn URL Best Practices

Here are some best practices to keep in mind when customizing and optimizing your LinkedIn URL:

1. Be Consistent

Use the same LinkedIn URL across all your professional materials, including your resume, business cards, and email signature. This ensures consistency and makes it easier for people to find and connect with you.

2. Use Your Personal Brand

When customizing your LinkedIn URL, consider incorporating your personal brand. If you have a unique personal brand or tagline, you can include it in your URL to make it more memorable and reflect your professional identity.

3. Be Professional

Ensure that your customized LinkedIn URL is professional and appropriate for your industry. Avoid using slang, abbreviations, or offensive terms that might reflect poorly on your professional image.

4. Regularly Review and Update

As your career progresses and your professional goals change, it’s important to regularly review and update your LinkedIn URL. Make sure it still accurately reflects your current role, industry, or personal brand.

5. Test Your LinkedIn URL

After customizing your LinkedIn URL, test it to ensure it works properly. Open a new browser window and enter your customized URL to see if it leads directly to your LinkedIn profile. If it doesn’t, double-check the spelling and formatting of your URL.

Conclusion

A memorable and professional LinkedIn URL can make a significant difference in your online presence and professional networking. By customizing and optimizing your LinkedIn URL, you can create a link that is easy to remember, share, and find. Take the time to update your LinkedIn URL and incorporate it into your professional materials to make a great impression on potential employers and connections.

Remember, your LinkedIn URL is like your digital business card, so make sure it accurately represents your professional identity and showcases your skills and expertise.

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