How to create a memorable and unique LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin

Creating a Memorable and Unique LinkedIn Profile URL

In today’s digital age, having a strong online presence is crucial for professional success. LinkedIn, as the world’s largest professional networking platform, plays a vital role in connecting professionals from various industries. Your LinkedIn profile serves as an online resume and a way to showcase your skills, experience, and achievements to potential employers, clients, and colleagues. When creating your LinkedIn profile, one important aspect to consider is your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a web address that directs users to your LinkedIn profile. It serves as a unique identifier for your profile and can be customized to reflect your personal brand or professional identity. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of random letters and numbers. For example,

Why should you customize your LinkedIn URL?

Customizing your LinkedIn URL allows you to create a memorable and unique web address that is easy to share and remember. Instead of using a long and random URL, you can create a personalized URL that includes your name or relevant keywords. This not only helps with branding but also makes it easier for others to find and connect with you on LinkedIn.

How to customize your LinkedIn URL

Customizing your LinkedIn URL is a simple process. Follow the steps below to create a memorable and unique LinkedIn profile URL:

Step 1: Access your LinkedIn profile

To begin, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture or the “Me” icon in the top navigation bar.

Step 2: Edit your public profile settings

Once you are on your profile page, locate the “Edit public profile & URL” button. This button is typically located on the right-hand side of the page, below your profile picture and headline. Click on this button to access your public profile settings.

Step 3: Customize your LinkedIn URL

On the public profile settings page, you will see a section titled “Edit your custom URL” or “Edit your public profile URL.” Within this section, you will find a text box where you can enter your desired LinkedIn URL. Keep in mind that LinkedIn requires your URL to be unique, so it may take a few tries to find an available URL that suits your needs.

When choosing your LinkedIn URL, it is recommended to use your full name or a variation of it. This helps with personal branding and makes it easier for others to identify you. You can also include relevant keywords related to your profession or industry to further optimize your URL.

Step 4: Save your changes

After entering your desired LinkedIn URL, click on the “Save” or “Apply” button to save your changes. LinkedIn will verify the availability of the URL and inform you if it is already in use. If that is the case, you will need to choose a different URL until you find a unique one.

Examples of memorable and unique LinkedIn URLs

Here are a few examples of memorable and unique LinkedIn URLs:


As you can see, these URLs are easy to remember and clearly reflect the individual’s name or professional identity.

Benefits of a memorable and unique LinkedIn URL

Having a memorable and unique LinkedIn URL offers several benefits:

  1. Improved personal branding: A customized LinkedIn URL helps establish your personal brand and makes it easier for others to identify and remember you. It gives a more professional and polished look to your profile.
  2. Easier to share: A shorter and more memorable URL is easier to share on business cards, resumes, email signatures, and other marketing materials. It creates a seamless experience for others to access your LinkedIn profile.
  3. Enhanced search engine optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your visibility in search engines. When someone searches for your name or industry-related terms, your LinkedIn profile is more likely to appear in search results.
  4. Increased credibility: A personalized LinkedIn URL shows that you are invested in your professional online presence. It demonstrates your attention to detail and commitment to building a strong professional network.

LinkedIn URL best practices

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Use your full name: Using your full name or a variation of it makes it easier for others to find and identify you on LinkedIn.
  • Avoid numbers and special characters: Stick to letters and hyphens when creating your URL. Numbers and special characters can make it harder to remember and share.
  • Be consistent: If possible, try to use the same LinkedIn URL across all your professional platforms and materials. This helps with brand consistency and makes it easier for others to find you.
  • Check for availability: Before settling on a LinkedIn URL, check its availability to ensure it is not already in use by someone else.
  • Update your existing networks: If you decide to change your LinkedIn URL, make sure to update it on your business cards, email signatures, and other professional networking platforms.

Where to find your LinkedIn URL

Once you have customized your LinkedIn URL, you may need to share it or include it on your resume, business cards, or other professional materials. Here are a few ways to find your LinkedIn URL:

  1. Profile page: Your LinkedIn URL is displayed on your profile page, just below your profile picture and headline. You can simply copy it from there.
  2. Edit public profile settings: As mentioned earlier, you can access your LinkedIn URL through the “Edit public profile & URL” button on your profile page. This will take you to the public profile settings page, where your URL is displayed.
  3. LinkedIn mobile app: If you are using the LinkedIn mobile app, you can find your LinkedIn URL by tapping on your profile picture and selecting the “View profile” option. Your URL will be visible at the top of the screen.

LinkedIn URL customization tools

LinkedIn also provides additional tools and features to further optimize and customize your LinkedIn URL:

  • LinkedIn URL shortener: LinkedIn offers a URL shortening feature that allows you to create a shorter and more concise URL. This can be useful when sharing your LinkedIn profile on social media platforms with character limitations.
  • LinkedIn vanity URL: A vanity URL is a customized URL that reflects your personal brand or professional identity. LinkedIn provides vanity URL options for premium subscribers, allowing you to create an even more unique and memorable URL.


A memorable and unique LinkedIn URL can greatly enhance your professional online presence. By customizing your LinkedIn URL with your name or relevant keywords, you can create a web address that is easy to remember, share, and optimize for search engines. Take the time to personalize your LinkedIn URL and ensure it aligns with your personal brand. Remember to follow the best practices and update your existing networks to maintain consistency. With a strong LinkedIn URL, you can make a lasting impression and attract the right opportunities in your professional journey.

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