How to create a memorable LinkedIn URL for your personal brand

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26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

In today’s digital age, having a strong online presence is crucial for professionals in any industry. One platform that plays a vital role in personal branding and networking is LinkedIn. With millions of users worldwide, LinkedIn allows professionals to connect, showcase their skills and experience, and build their personal brand. One important aspect of building a strong LinkedIn profile is creating a memorable URL for your profile. In this article, we will explore how to create a memorable LinkedIn URL for your personal brand and optimize your LinkedIn profile for better visibility.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which is not very memorable or user-friendly. However, LinkedIn allows you to customize your URL to make it more professional and easier to share with others.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the homepage.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” button on the right-hand side.
  5. Click on the button to access the “Edit URL” section.
  6. Here, you will find your current LinkedIn URL displayed under the “Your Public Profile URL” section.

How to Change Your LinkedIn URL

Now that you know how to find your LinkedIn URL, let’s explore how to change it to a more personalized and memorable URL:

  1. Click on the “Edit public profile & URL” button on your profile page.
  2. In the “Edit URL” section, you will see a pencil icon next to your current URL.
  3. Click on the pencil icon to edit your URL.
  4. Enter your desired URL in the text box. It is recommended to use your full name or a variation of it to make it easy for people to find you.
  5. LinkedIn will show you if the URL you entered is available or not. If it’s not available, try adding your middle name, initials, or a relevant keyword to make it unique.
  6. Once you find an available URL, click on “Save” to update your LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL can help you create a personal brand and make it easier for others to remember and find you. Here are some tips to customize your LinkedIn URL:

  • Use your full name or a variation of it: Using your full name or a variation of it in your LinkedIn URL can make it more professional and easier to remember.
  • Avoid numbers and special characters: Try to avoid using numbers or special characters in your URL as they can make it more complicated and less memorable.
  • Include relevant keywords: If you work in a specific industry or have a unique skill set, consider including relevant keywords in your URL to make it more searchable.
  • Keep it short and simple: Short and simple URLs are easier to remember and share with others. Avoid using long combinations of words or phrases.
  • Consider your personal brand: Your LinkedIn URL is a reflection of your personal brand. Make sure it aligns with your professional image and the message you want to convey.

Where to Find Your LinkedIn URL on the LinkedIn App

If you prefer using the LinkedIn mobile app, you can also find your LinkedIn URL on your profile. Here’s how:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture at the top left corner of the app.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, tap on the three dots (…) at the top right corner.
  5. From the options, select “Copy Profile Link” to copy your LinkedIn URL to your device’s clipboard.
  6. You can now paste the URL anywhere you want to share it.

LinkedIn URL Shorteners

If you find your LinkedIn URL too long or complicated, you can use URL shortening services to create a shortened version of your URL. There are several URL shorteners available online, such as Bitly and TinyURL. These services allow you to create a shorter and more manageable URL that redirects to your LinkedIn profile. However, keep in mind that using a URL shortener may make your URL less professional and trustworthy, so use it sparingly and only when necessary.

How to Edit Your LinkedIn URL

If you ever need to edit your LinkedIn URL after creating it, follow these steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the homepage.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. In the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Edit your URL in the text box and click on “Save” to update it.

Why a Memorable LinkedIn URL is Important

A memorable LinkedIn URL is important for several reasons:

  • Brand recognition: A personalized LinkedIn URL can help you establish your personal brand and make it more recognizable.
  • Professionalism: A custom URL adds a professional touch to your LinkedIn profile and shows that you take your online presence seriously.
  • Easy sharing: A memorable URL is easier to share with others, whether it’s on your business card, resume, or during networking events.
  • Improved visibility: A well-optimized and memorable LinkedIn URL can improve your visibility in search results and make it easier for others to find you.
  • Increased credibility: A professional-looking LinkedIn URL can increase your credibility and make you stand out among other professionals.

Examples of Memorable LinkedIn URLs

Here are a few examples of memorable LinkedIn URLs:

  • linkedin.com/in/yourfullname
  • linkedin.com/in/yourfirstname-yourlastname
  • linkedin.com/in/yourindustry-expert
  • linkedin.com/in/yourbrandname

How to Share Your LinkedIn URL

Once you have created a memorable LinkedIn URL, it’s important to share it with others to maximize your online presence. Here are a few ways to share your LinkedIn URL:

  • Add it to your business card: Including your LinkedIn URL on your business card allows people to easily connect with you online.
  • Include it on your resume: Adding your LinkedIn URL to your resume gives potential employers and recruiters an easy way to learn more about you and your professional background.
  • Share it on social media: Promote your LinkedIn profile by sharing your URL on other social media platforms, such as Twitter, Facebook, and Instagram.
  • Include it in your email signature: Adding your LinkedIn URL to your email signature allows recipients to connect with you on LinkedIn with just one click.
  • Share it during networking events: When attending networking events or conferences, share your LinkedIn URL with other professionals to stay connected.

Conclusion

Creating a memorable LinkedIn URL is an important step in building your personal brand and maximizing your online presence. By customizing your URL and optimizing your LinkedIn profile, you can improve your visibility, increase your credibility, and make it easier for others to find and connect with you. Follow the steps outlined in this article to create a memorable LinkedIn URL that aligns with your personal brand and helps you stand out in the professional world.

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