How to create a memorable LinkedIn URL that stands out to recruiters

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26 Sep 2023  •   6 minutes read

Author: Admin

Optimize Your LinkedIn URL for Recruiters | Stand Out to Employers

When it comes to creating a strong professional online presence, LinkedIn is the go-to platform for job seekers and professionals alike. With over 740 million members worldwide, LinkedIn provides a unique opportunity to connect with recruiters, potential employers, and industry leaders. One important aspect of your LinkedIn profile that often gets overlooked is your LinkedIn URL. While it may seem like a small detail, a well-crafted LinkedIn URL can make a big difference in how you present yourself to recruiters and employers. In this article, we will discuss how to create a memorable LinkedIn URL that stands out to recruiters.

What is a LinkedIn URL?

Before we dive into the details of creating a memorable LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It typically includes your name and some additional characters or numbers. For example, a standard LinkedIn URL may look something like this: www.linkedin.com/in/johndoe1234.

While this default URL is functional, it is not very memorable or unique. In order to stand out to recruiters and employers, it is important to customize your LinkedIn URL to make it more professional and representative of your personal brand.

How to Get Your LinkedIn URL

Now that you understand what a LinkedIn URL is, let’s discuss how to find and get your own LinkedIn URL. Follow these simple steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you will see your LinkedIn URL displayed below your profile picture. It will start with “www.linkedin.com/in/”.
  5. Click on the “Edit public profile & URL” button to customize your LinkedIn URL.

Once you have accessed the URL customization page, you can proceed to create a memorable and professional LinkedIn URL that will make a lasting impression on recruiters and employers.

How to Create a Memorable LinkedIn URL

Creating a memorable LinkedIn URL involves customizing the default URL provided by LinkedIn to make it more personalized and professional. Follow these tips to create a memorable LinkedIn URL:

1. Keep it Simple and Professional

When customizing your LinkedIn URL, it is important to keep it simple and professional. Avoid using any unnecessary characters, numbers, or symbols that can make your URL difficult to remember or understand. Stick to your name or a variation of your name to maintain a clean and professional URL.

For example, if your name is John Doe, try to create a LinkedIn URL like “www.linkedin.com/in/johndoe” or “www.linkedin.com/in/jdoe”. This way, recruiters and employers can easily remember and type in your URL without any confusion.

2. Add Your Professional Title or Industry

In addition to your name, you can also consider adding your professional title or industry to your LinkedIn URL. This is especially helpful if you have a common name and want to differentiate yourself from others with the same name.

For example, if you are a software engineer named John Doe, you can customize your LinkedIn URL to “www.linkedin.com/in/johndoedeveloper” or “www.linkedin.com/in/johndoesoftwareengineer”. This not only makes your URL more unique but also helps recruiters and employers understand your professional background at a glance.

3. Use Keywords

Using relevant keywords in your LinkedIn URL can improve your search engine optimization (SEO) and help recruiters and employers find you more easily. Incorporate industry-specific keywords or skills that are relevant to your professional profile.

For example, if you are a marketing professional, you can include keywords like “marketing” or “digitalmarketing” in your LinkedIn URL. This can increase your chances of appearing in search results when recruiters or employers are looking for candidates with marketing expertise.

4. Avoid Generic Terms

Avoid using generic terms or words that do not add value to your LinkedIn URL. Terms like “profile”, “resume”, or “CV” are not necessary and can make your URL appear less professional.

Instead, focus on creating a URL that highlights your personal brand and professional identity. This will make a stronger impression on recruiters and employers who visit your LinkedIn profile.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL and want to change it to a more memorable and professional one, follow these steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button.
  5. Scroll down to the “Edit URL” section and click on the pencil icon next to your current URL.
  6. Enter your desired URL in the text box and click on “Save”.

It is important to note that once you change your LinkedIn URL, the previous URL will no longer be accessible. Make sure to update any external links or references to your LinkedIn profile with the new URL to avoid any broken links.

How to Copy Your LinkedIn URL

If you simply want to copy your LinkedIn URL to share it with others, follow these steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon at the top of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you will see your LinkedIn URL displayed below your profile picture.
  5. Click on the “Copy URL” button next to your LinkedIn URL to copy it to your clipboard.

You can then paste the copied URL into emails, resumes, business cards, or any other platforms where you want to share your LinkedIn profile with recruiters and employers.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app and want to find your LinkedIn URL, follow these steps:

  1. Open the LinkedIn app on your mobile device and sign in to your account.
  2. Tap on your profile picture at the top left corner of the screen to access your profile.
  3. Scroll down to the “Contact Info” section and tap on the “Edit” button.
  4. On the “Contact Info” page, you will see your LinkedIn URL displayed under the “Websites” section.
  5. You can tap on the URL to copy it or share it directly from the app.

By following these steps, you can easily find and share your LinkedIn URL using the LinkedIn mobile app.

LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can consider using a URL shortener. A URL shortener is a tool that takes a long URL and creates a shorter, more manageable URL that redirects to the original destination.

There are several URL shortening services available online, such as Bitly, TinyURL, and Rebrandly. These services allow you to create a custom short URL for your LinkedIn profile, making it easier to share and remember.

When using a URL shortener, make sure to choose a memorable and professional custom URL that reflects your personal brand and professional identity.

LinkedIn URL Best Practices

Now that you know how to create a memorable LinkedIn URL, let’s discuss some best practices to optimize your LinkedIn URL for recruiters and employers:

1. Use Your LinkedIn URL on Your Resume and Business Cards

Once you have created a memorable LinkedIn URL, make sure to include it on your resume and business cards. This allows recruiters and employers to easily access your LinkedIn profile and learn more about your professional background.

By including your LinkedIn URL on your resume and business cards, you demonstrate your commitment to maintaining an active online presence and make it easier for potential employers to connect with you.

2. Customize Your LinkedIn URL Early

It is recommended to customize your LinkedIn URL early in your professional career. By doing so, you can start building your personal brand and make a strong impression on recruiters and employers from the beginning.

Even if you are just starting out in your career, having a personalized LinkedIn URL shows that you are proactive and serious about your professional development.

3. Share Your LinkedIn URL on Other Social Networks

In addition to including your LinkedIn URL on your resume and business cards, make sure to share it on other social networks as well. This allows your connections on platforms like Twitter, Facebook, and Instagram to easily find and connect with you on LinkedIn.

By cross-promoting your LinkedIn profile on other social networks, you can expand your professional network and increase your visibility to potential recruiters and employers.

4. Regularly Update Your LinkedIn Profile

Once you have optimized your LinkedIn URL, it is important to regularly update your LinkedIn profile to reflect your current professional achievements, skills, and experiences. This ensures that your LinkedIn profile remains relevant and engaging to recruiters and employers.

Make it a habit to review and update your LinkedIn profile at least once every few months. This will demonstrate your commitment to professional growth and make your LinkedIn profile a valuable resource for recruiters and employers.

Conclusion

Your LinkedIn URL plays a crucial role in how you present yourself to recruiters and employers. By customizing your LinkedIn URL and following the best practices discussed in this article, you can create a memorable and professional URL that stands out to recruiters and helps you make a strong impression.

Remember to keep your LinkedIn URL simple, include relevant keywords, and avoid generic terms. Additionally, make sure to include your LinkedIn URL on your resume and business cards, share it on other social networks, and regularly update your LinkedIn profile to maximize its impact.

By optimizing your LinkedIn URL, you can enhance your online presence, increase your visibility to recruiters and employers, and ultimately improve your chances of landing your dream job.

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