How to create a memorable LinkedIn vanity URL


26 Sep 2023  •   3 minutes read

Author: Admin

Creating a Memorable LinkedIn Vanity URL

Your LinkedIn profile is your professional online presence. It’s where potential employers, clients, and colleagues go to learn more about you and your work. One important aspect of your LinkedIn profile is the URL that directs people to it. By default, LinkedIn assigns a long, random string of numbers and letters as your URL, but you have the option to customize it into a memorable and professional vanity URL. In this article, we will guide you through the process of creating a memorable LinkedIn vanity URL and optimizing it for your personal branding.

What is a LinkedIn Vanity URL?

Before we dive into the steps of creating a vanity URL, let’s first understand what it is. A LinkedIn vanity URL is a customized web address for your LinkedIn profile that reflects your name or your personal brand. It replaces the default URL that LinkedIn assigns you, which usually contains a long string of random characters. Having a vanity URL makes it easier for people to find and remember your LinkedIn profile.

How to Get a LinkedIn Vanity URL

Getting a LinkedIn vanity URL is a simple process that can be done in a few easy steps. Follow the instructions below to create your own memorable LinkedIn vanity URL:

Step 1: Go to your LinkedIn profile

To begin, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 2: Click on “Edit public profile & URL”

Once you’re on your profile page, look for the “Edit public profile & URL” button. It is usually located below your profile picture and headline. Click on this button to access the settings for your LinkedIn URL.

Step 3: Customize your LinkedIn URL

On the next page, you will see the current URL assigned to your profile. It will be a long string of random characters. To customize your URL, click on the pencil icon next to the URL. This will allow you to edit the URL and choose a new one.

Step 4: Choose a memorable and professional vanity URL

When choosing a vanity URL, it’s important to select one that is both memorable and professional. Ideally, you want to use your full name or a variation of it. If your name is common and already taken, consider adding your middle initial or a relevant keyword to make it unique. Avoid using numbers or special characters in your URL as they can make it harder to remember.

Step 5: Save your new LinkedIn vanity URL

After you have chosen your new vanity URL, click on the “Save” button to confirm your changes. LinkedIn will check the availability of the URL and if it’s not already taken, it will assign it to your profile. If the URL is taken, LinkedIn will prompt you to choose a different one.

Optimizing Your LinkedIn Vanity URL for Personal Branding

Now that you have your memorable LinkedIn vanity URL, it’s time to optimize it for your personal branding. Here are some tips to make the most out of your vanity URL:

Include your name

Your LinkedIn vanity URL is an important part of your personal brand, so it’s essential to include your name in it. This will make it easier for people to find and identify you online. Use your full name or a variation of it that you commonly use professionally.

Avoid numbers and special characters

As mentioned earlier, it’s best to avoid using numbers and special characters in your vanity URL. They can make your URL harder to remember and less professional. Stick to using only letters and hyphens if necessary.

Shorten your URL

If your name is long or you have a common name that is already taken, consider shortening your vanity URL. You can use your initials or a combination of your first and last name to create a shorter and more unique URL. Just make sure it still represents your personal brand effectively.

Use keywords if relevant

If you have a specific area of expertise or industry you work in, consider incorporating relevant keywords into your vanity URL. This can help improve your visibility in search results and make it easier for people to understand what you do. For example, if you’re a web developer, you could include “webdev” or “frontend” in your URL.

Share your vanity URL

Once you have customized and optimized your LinkedIn vanity URL, it’s time to start using it. Share it on your resume, business cards, email signature, and other professional materials. This will make it easier for people to find and connect with you on LinkedIn.


Your LinkedIn vanity URL plays a crucial role in establishing your professional online presence. By customizing and optimizing it, you can create a memorable and professional URL that reflects your personal brand. Follow the steps outlined in this article to create your own vanity URL and start optimizing it for your personal branding today.

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