How to create a professional LinkedIn page URL


26 Sep 2023  •   5 minutes read

Author: Admin

How to Create a Professional LinkedIn Page URL

In today’s digital age, having a strong online presence is essential for professional success. One platform that plays a crucial role in building your professional network and showcasing your skills is LinkedIn. With over 740 million members worldwide, LinkedIn is the go-to platform for professionals to connect, network, and find job opportunities. One key aspect of your LinkedIn profile is your page URL, as it serves as your online identity on the platform. In this article, we will guide you on how to create a professional LinkedIn page URL to optimize your online presence and make it easier for others to find you.

What is a LinkedIn Page URL?

A LinkedIn Page URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and sometimes a series of numbers. By default, LinkedIn assigns a random URL to your profile when you create an account. However, you have the option to customize this URL to make it more professional and easily recognizable.

Why Should You Customize Your LinkedIn Page URL?

Customizing your LinkedIn page URL offers several benefits:

  • Professionalism: Having a customized LinkedIn page URL gives a more professional impression to potential employers, clients, and connections.
  • Memorability: A customized URL is easier to remember and share with others, making it more likely for people to visit your profile.
  • Search Engine Optimization (SEO): A customized URL with your name or relevant keywords can help improve your search engine rankings, making it easier for others to find you online.

How to Get Your LinkedIn Page URL

Before you can customize your LinkedIn page URL, you need to know how to find it. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section with your profile picture, name, headline, and contact information.
  5. Below your profile picture and headline, you will see a section with your current LinkedIn URL. It will start with “”.
  6. Click on the “Edit public profile & URL” button next to your URL.
  7. In the right-hand column, under “Edit URL,” you will see your current LinkedIn page URL.
  8. You can also click on the pencil icon next to your URL to edit it.
  9. Copy your current LinkedIn page URL to use as a reference when customizing it.

How to Change Your LinkedIn Page URL

Now that you know where to find your LinkedIn page URL, let’s discuss how to change it:

Note: You can only change your LinkedIn page URL a limited number of times, so choose wisely.

  1. Follow the steps above to find your LinkedIn page URL.
  2. Click on the pencil icon next to your URL to edit it.
  3. In the “Edit URL” section, you will see a text box where you can enter your new LinkedIn page URL.
  4. Enter your desired URL, keeping in mind the following best practices:
  • Use your full name or a variation of it, if available.
  • Avoid using numbers or special characters, as they can make the URL harder to remember and share.
  • If your name is common and already taken, consider adding your middle initial, a relevant keyword, or your profession to differentiate it.
  1. After entering your desired URL, click on the “Save” button to save your changes.
  2. LinkedIn will check if your desired URL is available. If it is, you will see a green checkmark indicating its availability.
  3. If your desired URL is not available, LinkedIn will suggest alternative options based on your name and profession.
  4. Choose the URL that best represents your professional identity and click on the “Save” button.
  5. Congratulations! You have successfully changed your LinkedIn page URL.

How to Customize Your LinkedIn Page URL

Customizing your LinkedIn page URL allows you to create a personalized web address that aligns with your professional brand. Here are some tips:

  • Use Your Full Name: Whenever possible, use your full name as your LinkedIn page URL. This helps establish your personal brand and makes it easier for others to find you online.
  • Avoid Numbers and Special Characters: Numbers and special characters can make your URL harder to remember and share. Stick to letters and hyphens if necessary.
  • Keep It Simple and Professional: Choose a URL that is easy to read, spell, and remember. Avoid using slang, abbreviations, or inappropriate words.
  • Consider Adding Keywords: If relevant to your profession or industry, consider incorporating relevant keywords into your URL. This can help improve your search engine rankings and attract the right audience.

Where to Use Your Custom LinkedIn Page URL

Once you have customized your LinkedIn page URL, it’s important to make the most out of it by using it strategically across various platforms. Here are some places where you can use your custom LinkedIn page URL:

  • Resume: Include your LinkedIn page URL on your resume to provide potential employers with easy access to your professional profile.
  • Email Signature: Add your LinkedIn page URL to your email signature to encourage recipients to connect with you professionally.
  • Business Cards: Include your LinkedIn page URL on your business cards to make it convenient for people to connect with you after meeting you in person.
  • Social Media Profiles: Add your LinkedIn page URL to your other social media profiles, such as Twitter, Facebook, and Instagram, to cross-promote your professional presence.
  • Personal Website or Blog: If you have a personal website or blog, include your LinkedIn page URL in the contact or about section to direct visitors to your professional profile.

How to Share Your LinkedIn Page URL

Sharing your LinkedIn page URL with others is a great way to expand your professional network and increase your visibility. Here are some methods to share your LinkedIn page URL:

  • Social Media: Share your LinkedIn page URL on your social media platforms, such as Facebook, Twitter, and Instagram. You can post it as a status update, add it to your bio, or include it in your profile description.
  • Email: Send an email to your contacts, colleagues, and clients, letting them know about your LinkedIn profile and providing them with your LinkedIn page URL.
  • Networking Events: When attending networking events or industry conferences, include your LinkedIn page URL on your business cards or in your introduction to encourage others to connect with you.
  • Online Forums and Communities: If you participate in online forums or communities related to your profession or industry, consider including your LinkedIn page URL in your profile or signature to make it easy for others to connect with you.
  • Professional Associations: If you are a member of professional associations, update your profile on their websites with your LinkedIn page URL.

LinkedIn URL Best Practices

To optimize your LinkedIn page URL for maximum impact, consider the following best practices:

  • Keep It Consistent: Once you have customized your LinkedIn page URL, use it consistently across all your online platforms and professional materials. This helps build a cohesive online presence.
  • Regularly Update Your Profile: As you progress in your career or gain new skills, make sure to update your LinkedIn profile. This keeps your online presence current and relevant.
  • Be Mindful of Privacy Settings: Before sharing your LinkedIn page URL publicly, review your privacy settings to ensure you are comfortable with the information visible to others.
  • Track Your LinkedIn Analytics: LinkedIn provides analytics on your profile, including the number of views and engagement. Track these metrics to assess the effectiveness of your LinkedIn page URL and make adjustments as needed.


Your LinkedIn page URL is an important part of your professional identity. By customizing it and using it strategically, you can enhance your online presence, increase your visibility, and make it easier for others to find and connect with you. Take the time to create a professional LinkedIn page URL that aligns with your personal brand and showcases your expertise. Remember to keep it consistent across all your platforms and regularly update your LinkedIn profile to reflect your professional growth. With these tips, you’ll be well on your way to optimizing your LinkedIn presence.

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