How to customize a shortened LinkedIn URL to reflect your industry or expertise.

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26 Sep 2023  •   6 minutes read

Author: Admin

How to Customize Your LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their expertise. One important aspect of your LinkedIn presence is your profile URL. By default, LinkedIn assigns a long and random URL to your profile, but you have the option to customize it to make it more memorable and relevant to your industry or area of expertise.

Why Customize Your LinkedIn URL?

A customized LinkedIn URL not only looks more professional, but it also makes it easier for others to find and remember your profile. Instead of a long string of random characters, you can have a URL that includes your name, industry, or other keywords that highlight your professional identity.

Here are a few reasons why customizing your LinkedIn URL is important:

  • Enhances your personal branding: A customized URL gives you a unique online identity and helps you stand out among other professionals.
  • Improves search engine optimization (SEO): Including relevant keywords in your URL can improve your chances of appearing in search engine results when people search for professionals in your industry or expertise.
  • Makes it easier to share your profile: A shorter and more personalized URL is easier to share on business cards, email signatures, resumes, and other professional materials.
  • Increases profile visibility: A customized URL can make it easier for recruiters, hiring managers, and potential clients to find your profile and learn more about your skills and experience.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know what your current URL is. Here’s how you can find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Click on “View profile” from the dropdown menu.
  4. On your profile page, look for the URL displayed under your profile picture. It should start with “www.linkedin.com/in/” followed by a string of characters.
  5. Copy your current LinkedIn URL and save it for reference.

Now that you have your LinkedIn URL, let’s move on to customizing it.

How to Change Your LinkedIn URL

LinkedIn allows you to change your URL to a customized one that reflects your industry or area of expertise. Here’s how you can change your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Click on “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Under the “Edit URL” section on the right side of the page, click on the pencil icon next to your current URL.
  6. In the pop-up window, enter your desired custom URL. Keep in mind that the URL must be unique and can only include letters, numbers, and hyphens. Spaces and special characters are not allowed.
  7. Click on “Save” to save your new custom URL.
  8. LinkedIn will check the availability of your desired URL. If it’s already taken, you will be prompted to choose a different one.
  9. Once your custom URL is saved, it will be immediately updated and your new URL will be active.

Remember to choose a URL that is professional, relevant, and easy to remember. Ideally, your custom URL should include your name or a variation of it, along with any keywords that represent your industry or expertise.

How to Copy Your LinkedIn URL

Once you have customized your LinkedIn URL, you may want to copy it to share it on your resume, business cards, email signature, or other professional materials. Here’s how you can copy your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Click on “View profile” from the dropdown menu.
  4. On your profile page, look for the URL displayed under your profile picture. It should be your customized URL.
  5. Click on the URL to select it, or right-click on the URL and choose “Copy” from the context menu.
  6. Your LinkedIn URL is now copied to your clipboard and you can paste it wherever you need it.

Make sure to double-check that the copied URL is correct before sharing it.

Where to Find Your LinkedIn URL on the Mobile App

If you use the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

  1. Open the LinkedIn app on your smartphone.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down to the “Contact and Personal Info” section.
  4. Under the “Contact and Personal Info” section, look for the “Your profile link” option.
  5. Tapping on “Your profile link” will display your LinkedIn URL.
  6. Tap on the URL to select it, or long-press on the URL and choose “Copy” from the context menu.
  7. Your LinkedIn URL is now copied to your clipboard and you can paste it wherever you need it.

Now that you know how to customize, change, and copy your LinkedIn URL, let’s explore some best practices for optimizing it.

LinkedIn URL Optimization

Customizing your LinkedIn URL is just the first step. To optimize it for maximum impact and visibility, consider the following tips:

  1. Include relevant keywords: Choose a custom URL that includes keywords related to your industry, area of expertise, or job title. This can help improve your profile’s visibility in search engine results.
  2. Keep it professional: While it’s great to be creative with your URL, make sure it still looks professional. Avoid using slang, abbreviations, or inappropriate words.
  3. Use your name: Including your name in your custom URL makes it easier for others to identify and remember you.
  4. Keep it simple: A shorter URL is easier to remember and share. Avoid using long strings of numbers or hyphens.
  5. Avoid changing it frequently: Once you have customized your LinkedIn URL, try to stick with it. Changing it frequently can disrupt your online presence and make it harder for others to find you.
  6. Update your other online platforms: If you have a personal website, blog, or other online profiles, make sure to update the links to your LinkedIn profile with your new custom URL.
  7. Share it strategically: Include your LinkedIn URL in your email signature, business cards, resume, and other professional materials. This makes it easier for others to connect with you on LinkedIn.

By following these optimization tips, you can make the most out of your customized LinkedIn URL and enhance your professional online presence.

Examples of Customized LinkedIn URLs

Here are a few examples of customized LinkedIn URLs to give you some inspiration:

  • www.linkedin.com/in/johnsmith
  • www.linkedin.com/in/marketingexpertjane
  • www.linkedin.com/in/financialanalystsam
  • www.linkedin.com/in/designermary
  • www.linkedin.com/in/itconsultantpeter

As you can see, these URLs include the person’s name along with a keyword or their area of expertise. This makes the URLs more relevant and memorable.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Make it unique: Your custom URL must be unique and not already taken by another LinkedIn member.
  • Use lowercase letters: LinkedIn URLs are case-insensitive, so it’s best to use all lowercase letters for consistency.
  • Avoid special characters and spaces: Special characters and spaces are not allowed in LinkedIn URLs. Stick to letters, numbers, and hyphens.
  • Be consistent across platforms: If possible, try to use the same custom URL across all your online platforms to maintain consistency and make it easier for others to find you.
  • Check for availability: Before finalizing your custom URL, double-check its availability by typing it directly into your browser’s address bar. If it leads to a LinkedIn profile, it means the URL is already taken.

Following these best practices will help you create a customized LinkedIn URL that is both professional and effective.

What to Do If Your Desired Custom URL Is Invalid

If you find that your desired custom URL is invalid or already taken, don’t worry. You can try the following alternatives:

  • Add a keyword or your middle name: If your desired custom URL is taken, consider adding a relevant keyword or your middle name to make it unique.
  • Include a hyphen: If your name consists of multiple words, you can include a hyphen between them in your custom URL. For example, “john-doe” or “mary-smith”.
  • Use a different variation of your name: If your desired custom URL is not available, try using a different variation of your name, such as a nickname or initials.
  • Include your industry or area of expertise: If your name is common, including your industry or area of expertise in your custom URL can help differentiate it.
  • Get creative: If all else fails, get creative with your custom URL. Use a combination of your name, initials, and relevant keywords to create a unique and memorable URL.

Remember, the goal is to create a custom URL that reflects your professional identity and is easy for others to remember and find.

How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to share it with others. Here are a few ways you can share your LinkedIn URL:

  • Email signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you on LinkedIn.
  • Business cards: Print your LinkedIn URL on your business cards so that people you meet can easily find and connect with you.
  • Resume: Add your LinkedIn URL to your resume to provide employers with an additional way to learn more about your skills and experience.
  • Professional materials: Include your LinkedIn URL in your professional materials, such as brochures, portfolios, and presentations.
  • Social media profiles: Add your LinkedIn URL to your other social media profiles to encourage cross-platform engagement.
  • Website or blog: If you have a personal website or blog, make sure to include a link to your LinkedIn profile with your customized URL.

By proactively sharing your LinkedIn URL, you can expand your professional network and increase your chances of connecting with potential employers, clients, and collaborators.

Wrap Up

A customized LinkedIn URL is a powerful tool for enhancing your professional online presence. By following the steps outlined in this article, you can change, copy, and share your LinkedIn URL with ease. Remember to optimize your URL with relevant keywords and keep it professional and easy to remember. By doing so, you can make the most out of LinkedIn and increase your visibility in the professional world.

Now it’s your turn to customize your LinkedIn URL and make it reflect your industry or area of expertise. Take the first step towards building your professional brand and start customizing your LinkedIn URL today!

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