How to customize your LinkedIn profile link for personal branding


26 Sep 2023  •   4 minutes read

Author: Admin

Customize Your LinkedIn Profile Link for Personal Branding

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With millions of users, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by customizing your LinkedIn profile link. By default, LinkedIn assigns a long and complex URL to your profile, but with a few simple steps, you can create a personalized and memorable LinkedIn URL that reflects your personal brand. In this article, we’ll guide you through the process of customizing your LinkedIn profile link and provide tips on how to optimize it for maximum impact.

Why Customize Your LinkedIn Profile Link?

Your LinkedIn profile link is like your digital business card. It’s the link that you share with potential employers, colleagues, and connections. A personalized LinkedIn URL not only looks more professional but also makes it easier for people to find and remember your profile. Here are a few reasons why you should consider customizing your LinkedIn profile link:

  • Branding: A customized LinkedIn URL allows you to include your name or a variation of it, making it easier for people to associate the URL with your personal brand.
  • Memorability: A personalized LinkedIn URL is easier to remember than a long string of random characters.
  • Professionalism: Customizing your LinkedIn profile link shows that you take your professional online presence seriously and pay attention to details.
  • Search Engine Optimization: An optimized LinkedIn URL can help improve your visibility in search engine results when people search for your name or relevant keywords.

How to Customize Your LinkedIn Profile Link

Customizing your LinkedIn profile link is a straightforward process. Follow the steps below to create a personalized URL for your LinkedIn profile:

Step 1: Sign in to LinkedIn

To begin customizing your LinkedIn profile link, sign in to your LinkedIn account. If you don’t have an account, you’ll need to create one before proceeding.

Step 2: Go to Your Profile

Once you’re signed in, navigate to your LinkedIn profile. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 3: Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile photo and basic information section.

Step 4: Customize Your LinkedIn URL

In the “Edit Your Custom URL” section, you’ll see your current LinkedIn profile URL. By default, it will be a combination of your name and some random characters. To customize your URL, click on the pencil icon next to the URL.

Step 5: Choose Your Custom LinkedIn URL

A pop-up window will appear, allowing you to edit your LinkedIn URL. Enter your desired custom URL in the text field. It’s recommended to use your full name or a variation of it. Avoid using special characters or spaces.

Step 6: Save Your Changes

After entering your custom LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available. If it’s already taken, you’ll need to choose a different one.

Step 7: Update Your LinkedIn Profile

Once you’ve successfully customized your LinkedIn URL, make sure to update your LinkedIn profile to reflect this change. Double-check your profile information, including your name, headline, and summary, to ensure consistency.

Tips for Optimizing Your LinkedIn Profile Link

Now that you’ve customized your LinkedIn profile link, it’s time to optimize it for maximum impact. Here are a few tips to help you make the most of your personalized LinkedIn URL:

1. Keep It Simple and Professional

When choosing your custom LinkedIn URL, opt for something simple, professional, and easy to remember. Ideally, it should be your full name or a variation of it. Avoid using nicknames, irrelevant words, or numbers. Remember, you want your URL to reflect your personal brand and make a positive impression.

2. Use Keywords

Include relevant keywords in your custom LinkedIn URL to improve your visibility in search engine results. For example, if you’re a marketing professional, consider including the word “marketing” in your URL. This can help potential employers or clients find your profile more easily when searching for professionals in your field.

3. Share Your LinkedIn URL

Once you’ve customized your LinkedIn URL, make sure to share it across your various online platforms and professional communication channels. Add it to your email signature, business cards, resume, and other social media profiles. This will make it easier for people to find and connect with you on LinkedIn.

4. Update Your LinkedIn URL on Your Resume

If you’re actively job searching or networking, it’s crucial to update your LinkedIn URL on your resume. Recruiters and hiring managers often review candidates’ LinkedIn profiles, so having a customized URL can make a positive impression and help you stand out from other applicants.

5. Use a URL Shortener (Optional)

If you have a long or complex LinkedIn URL, you may consider using a URL shortener to create a more concise and shareable link. There are various URL shortening services available, such as Bitly and TinyURL. Simply paste your LinkedIn URL into the URL shortener tool, and it will generate a shortened version that you can use in your professional communication.


Customizing your LinkedIn profile link is a simple yet effective way to enhance your personal brand and make a lasting impression on potential employers, clients, and connections. By following the steps outlined in this article, you can create a personalized and memorable LinkedIn URL that reflects your professional identity. Remember to optimize your LinkedIn URL with relevant keywords, share it across your various online platforms, and update it on your resume. With a customized LinkedIn profile link, you’ll be one step closer to building a strong online presence and maximizing your professional opportunities.

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