How to customize your LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin

Customize Your LinkedIn Profile URL

LinkedIn is the world’s largest professional networking platform with over 700 million members. It allows professionals from various industries to connect, share insights, and build their professional reputation online. One of the key features of LinkedIn is the ability to create a personalized profile URL, which can help you establish a strong online presence and make it easier for others to find and connect with you. In this article, we will guide you through the process of customizing your LinkedIn profile URL, step-by-step.

What is a LinkedIn Profile URL?

A LinkedIn Profile URL is a unique web address that points to your LinkedIn profile. It is similar to a website URL or a social media handle. By default, LinkedIn assigns a random combination of letters and numbers as your profile URL, which may not be easy to remember or share with others.

For example, a default LinkedIn profile URL looks something like this: This URL is not only difficult to remember but also lacks professionalism.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL is important for several reasons:

  1. Professionalism: A customized LinkedIn profile URL adds a touch of professionalism to your online presence. It shows that you are serious about your personal brand and career.
  2. Memorability: A personalized URL is easier to remember and share with others. It makes it convenient for people to find and connect with you on LinkedIn.
  3. Search Engine Optimization (SEO): Customized URLs can improve your visibility in search engine results. When someone searches for your name on Google or other search engines, your LinkedIn profile is more likely to appear at the top if you have a personalized URL.
  4. Branding: Customizing your LinkedIn profile URL allows you to align it with your personal brand. It helps you create a consistent online presence across different platforms.

How to Customize Your LinkedIn Profile URL

Now that you understand the importance of customizing your LinkedIn profile URL, let’s dive into the step-by-step process:

Step 1: Sign in to LinkedIn

The first step is to sign in to your LinkedIn account. If you don’t have an account, you can create one for free by visiting the LinkedIn website and following the instructions.

Step 2: Go to Your Profile

Once you are signed in, click on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View profile”. This will take you to your LinkedIn profile page.

Step 3: Edit Your Public Profile & URL

On your LinkedIn profile page, click on the “Edit public profile & URL” button, which is located on the right-hand side of the page, just below your profile picture and headline.

Step 4: Customize Your URL

In the “Edit your custom URL” section, you will see your current LinkedIn profile URL. To customize it, click on the pencil icon next to the URL field. This will allow you to edit the URL.

When customizing your LinkedIn profile URL, it’s important to keep a few things in mind:

  • Keep it Professional: Choose a URL that reflects your professional identity. Avoid using nicknames, slang, or inappropriate words in your URL.
  • Keep it Simple: Opt for a URL that is easy to read, remember, and share. Avoid using complicated words or long phrases.
  • Avoid Special Characters: LinkedIn only allows letters, numbers, and hyphens (“-“) in the URL. Avoid using spaces, underscores, or other special characters.

Once you have decided on a customized URL, enter it in the URL field. LinkedIn will automatically check if the URL is available. If it’s already taken by another user, you will be prompted to choose a different URL.

For example, if your name is John Doe and you work in marketing, you could choose a URL like

Step 5: Save Your Changes

After entering your desired URL, click on the “Save” button to save your changes. LinkedIn will update your profile URL immediately, and the new URL will be active.

How to Share Your Custom LinkedIn Profile URL

Once you have customized your LinkedIn profile URL, you can easily share it with others. Here are a few ways to share your custom LinkedIn URL:

  1. Add it to Your Resume: Including your LinkedIn profile URL on your resume allows potential employers and recruiters to quickly access your professional profile. It provides them with more information about your skills, experience, and qualifications.
  2. Add it to Your Email Signature: Adding your LinkedIn profile URL to your email signature is a great way to promote your professional presence. It allows the recipients of your emails to easily connect with you on LinkedIn.
  3. Share it on Social Media: Share your LinkedIn profile URL on other social media platforms like Twitter, Facebook, or Instagram. This helps you connect with your friends, colleagues, and industry peers outside of LinkedIn.
  4. Include it on Your Business Card: Adding your LinkedIn profile URL to your business card is a smart way to make it easy for people to find and connect with you online. It gives them a direct link to your professional profile.

LinkedIn URL Best Practices

Here are some best practices to keep in mind when customizing your LinkedIn profile URL:

  1. Be Consistent: Try to use the same custom URL across all your professional profiles and websites. This creates a consistent online presence and makes it easier for people to find and recognize you.
  2. Keep it Updated: If you change jobs, careers, or your name, make sure to update your LinkedIn profile URL accordingly. This ensures that your URL remains relevant and reflects your current professional identity.
  3. Avoid Changing it Frequently: While LinkedIn allows you to change your profile URL multiple times, it’s best to avoid changing it frequently. Constantly changing your URL can confuse your connections and make it harder for people to find you.
  4. Monitor Your Privacy Settings: LinkedIn offers privacy settings that allow you to control who can see your profile and contact you. Make sure to review and adjust these settings based on your preferences.


Customizing your LinkedIn profile URL is a simple yet effective way to enhance your professional online presence. It adds a touch of professionalism, makes it easier for others to find and connect with you, and improves your visibility in search engine results. By following the step-by-step guide outlined in this article, you can easily customize your LinkedIn profile URL and start building a strong personal brand.

Remember, a customized LinkedIn profile URL is like your digital business card. Make it professional, memorable, and representative of your personal brand!

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