How to customize your LinkedIn profile web address


26 Sep 2023  •   4 minutes read

Author: Admin

How to Optimize and Customize Your LinkedIn Profile URL

LinkedIn is a powerful professional networking platform that connects millions of professionals around the world. Your LinkedIn profile is your digital representation in the professional world, and it’s important to make it stand out. One way to do this is by customizing your LinkedIn profile URL.

What is a LinkedIn Profile URL?

A LinkedIn profile URL is the web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which usually consists of a combination of random letters and numbers. However, you have the option to customize this URL to make it more personal and professional.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL offers several benefits:

  1. Professionalism: A customized LinkedIn profile URL looks more professional than a random string of characters. It shows that you have taken the time to personalize your online presence.
  2. Memorability: A personalized LinkedIn URL is easier to remember and share with others. It makes it simple for people to find and connect with you on LinkedIn.
  3. Branding: By customizing your LinkedIn URL, you can align it with your personal brand or the brand of your business. This consistent branding across different platforms can help you establish a strong online presence.
  4. Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your search engine rankings. It increases the likelihood of your profile appearing in search results when people search for professionals in your field.

How to Customize Your LinkedIn Profile URL

Now that you understand the benefits of customizing your LinkedIn profile URL, let’s dive into the step-by-step process:

Step 1: Sign in to Your LinkedIn Account

The first step is to sign in to your LinkedIn account. If you don’t have one yet, you’ll need to create one. Once you’re logged in, navigate to your profile page by clicking on your profile picture in the top right corner of the screen.

Step 2: Go to the “Edit Public Profile & URL” Page

On your profile page, click on the “Edit public profile & URL” button. This button is located on the right side of the screen, just below your profile picture and headline.

Step 3: Customize Your LinkedIn URL

On the “Edit public profile & URL” page, you’ll see a section titled “Edit your custom URL.” This is where you can customize your LinkedIn profile URL. Click on the pencil icon next to the URL to start editing.

Step 4: Choose Your Custom LinkedIn URL

When choosing your custom LinkedIn URL, it’s important to keep a few things in mind:

  • Keep it professional: Use your full name or a variation of it to maintain a professional appearance. Avoid using nicknames or irrelevant words in your URL.
  • Make it memorable: Choose a URL that is easy to remember and share. Short and simple URLs are the most effective.
  • Avoid special characters and spaces: LinkedIn URLs can only consist of letters, numbers, and hyphens. Special characters and spaces are not allowed.
  • Check availability: Before finalizing your custom LinkedIn URL, make sure it’s available. LinkedIn will display a green checkmark if the URL is available, or a red “X” if it’s already taken.

Step 5: Save Your Custom LinkedIn URL

Once you have chosen your custom LinkedIn URL and verified its availability, click on the “Save” button to save your changes. LinkedIn will then update your profile URL to reflect the customization.

How to Share Your Custom LinkedIn URL

Now that you have customized your LinkedIn profile URL, it’s time to share it with others. Here are a few ways you can do this:

  1. Add it to your resume: Including your custom LinkedIn URL on your resume makes it easy for potential employers to learn more about you and connect with you professionally.
  2. Include it in your email signature: Adding your LinkedIn URL to your email signature allows recipients to click on it and visit your profile directly.
  3. Share it on social media: Promote your LinkedIn profile by sharing your custom URL on other social media platforms, such as Twitter, Facebook, or Instagram.
  4. Include it on your business card: If you have physical business cards, consider adding your LinkedIn URL to them. This way, people you meet in person can easily find and connect with you online.

LinkedIn URL Best Practices

Here are some best practices to keep in mind when customizing your LinkedIn profile URL:

  • Keep it consistent: Use the same custom URL across all your professional profiles to maintain consistent branding.
  • Update it if needed: If you change your name, job title, or branding, consider updating your LinkedIn URL to reflect these changes.
  • Avoid changing it frequently: While you can change your LinkedIn URL at any time, it’s best to avoid doing it too often. Changing your URL frequently can confuse people and make it harder for them to find you.
  • Keep it public: Make sure your LinkedIn URL is set to public so that search engines can index it and display it in search results.
  • Monitor its performance: Keep an eye on your LinkedIn profile analytics to see how your custom URL is performing. This can help you identify areas for improvement and optimize your profile further.


Customizing your LinkedIn profile URL is a simple yet effective way to make your profile more professional, memorable, and searchable. By following the step-by-step instructions outlined in this article, you can easily change your LinkedIn URL and start reaping the benefits. Remember to keep it professional, memorable, and consistent with your personal branding. Share your new custom URL on your resume, in your email signature, and on social media to maximize its impact. Happy customizing!

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