How to customize your LinkedIn URL for international job opportunities

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and find job opportunities. With millions of users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by customizing your LinkedIn URL. In this article, we will guide you through the process of customizing your LinkedIn URL for international job opportunities and share some tips to optimize your profile. Let’s get started!

What is a LinkedIn URL?

Before we dive into the customization process, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is a unique web address that directs others to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters to your URL. However, you have the option to create a customized URL that reflects your personal brand and makes it easier for others to find you.

How to Get Your LinkedIn URL

Now that you know what a LinkedIn URL is, let’s find out how to get yours. Follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the “Edit public profile & URL” button on the top right corner of your profile page and click on it.
  3. On the right side of the page, you will find your current LinkedIn URL under the “Edit your custom URL” section.
  4. Click on the pencil icon next to your URL to edit it.
  5. Enter your desired URL in the text box. Make sure to choose a URL that is professional and easy to remember.
  6. Click the “Save” button to save your changes.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Enhanced Personal Branding: A customized URL allows you to include your name or a variation of it, making it easier for others to recognize and remember your profile.
  2. Improved Search Engine Optimization (SEO): Customized URLs are more likely to appear in search engine results, increasing your online visibility and making it easier for potential employers or clients to find you.
  3. Streamlined Networking: A customized URL is easier to share and include on business cards, email signatures, and other professional materials. It creates a more cohesive and professional online presence.
  4. International Job Opportunities: Customizing your LinkedIn URL is especially important if you are exploring job opportunities abroad. An easily recognizable and memorable URL can help you stand out among international candidates.

Best Practices for Customizing Your LinkedIn URL

Now that you understand the benefits of customizing your LinkedIn URL, let’s explore some best practices to optimize your profile for international job opportunities:

  1. Keep It Professional: When choosing a custom URL, opt for a professional and straightforward format. Use your full name or a variation of it, if available. Avoid using nicknames or unrelated terms that may confuse or misrepresent your professional identity.
  2. Use Keywords: Incorporate relevant keywords in your custom URL to improve its search engine optimization. For example, if you are a marketing professional, consider including terms like “marketing,” “digital,” or “branding” in your URL. However, make sure the keywords flow naturally and do not make the URL too long or complicated.
  3. Avoid Special Characters: LinkedIn does not allow the use of special characters, symbols, or spaces in custom URLs. Stick to letters, numbers, and hyphens (-) if necessary.
  4. Make It Memorable: Choose a URL that is easy to remember and pronounce. This will make it easier for others to find and share your profile.
  5. Consider Your Industry: Different industries have different conventions and expectations. Research how professionals in your field structure their custom URLs and consider following a similar format. This will help you align with industry standards and make your profile more recognizable to employers in your field.

Examples of Customized LinkedIn URLs

Here are a few examples of customized LinkedIn URLs that adhere to the best practices mentioned above:

  • www.linkedin.com/in/johndoe
  • www.linkedin.com/in/janedoe-marketing
  • www.linkedin.com/in/michaelsmith-digitalmarketing
  • www.linkedin.com/in/sarahbrown-branding

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the top right corner of your profile page.
  3. On the right side of the page, under the “Edit your custom URL” section, click on the pencil icon next to your current URL.
  4. Erase your current URL and enter your desired new URL in the text box.
  5. Click the “Save” button to save your changes.

How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to share it with the world. Here are a few ways to promote your LinkedIn profile:

  1. Include it in your resume: Add your LinkedIn URL to your resume to provide potential employers with easy access to your professional profile.
  2. Add it to your email signature: Include your LinkedIn URL in your email signature to make it visible to everyone you correspond with professionally.
  3. Share it on social media: Share your LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram, to attract a wider audience and connect with professionals outside of LinkedIn.
  4. Include it on your business card: Print your LinkedIn URL on your business card to make it easy for potential employers, clients, or collaborators to find and connect with you.

LinkedIn URL Shorteners

In addition to customizing your LinkedIn URL, you may also consider using a URL shortener for convenience and aesthetic purposes. LinkedIn itself provides a built-in short URL option, which you can find by following these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button on the top right corner of your profile page.
  3. On the right side of the page, under the “Edit your custom URL” section, look for the “Edit” button next to the short URL option.
  4. Click on the “Edit” button and enter your desired short URL.
  5. Click the “Save” button to save your changes.

Alternatively, you can use external URL shorteners like Bitly or TinyURL to create a shorter and more visually appealing LinkedIn URL. These platforms allow you to create custom short URLs for free and provide analytics to track the performance of your links.

Conclusion

Customizing your LinkedIn URL is a simple yet effective way to enhance your professional brand and improve your online visibility. By following the steps outlined in this article and adhering to best practices, you can optimize your LinkedIn profile for international job opportunities. Remember to keep your URL professional, include relevant keywords, and make it memorable. Don’t forget to share your customized LinkedIn URL on your resume, email signature, and other professional materials to maximize its impact. Happy customizing!

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