How to customize your LinkedIn URL for maximum impact


26 Sep 2023  •   4 minutes read

Author: Admin

Customize Your LinkedIn URL for Maximum Impact

Your LinkedIn profile serves as your online resume, making it essential to optimize it for maximum impact. One crucial aspect of optimizing your LinkedIn profile is customizing your LinkedIn URL. By creating a personalized LinkedIn URL, you can make your profile more professional, easier to share, and improve your online presence. In this article, we will guide you through the steps to create a customized LinkedIn URL and show you how to use it effectively for networking and job opportunities.

What is a LinkedIn URL and Why is it Important?

Before we dive into the process of customizing your LinkedIn URL, let’s first understand what a LinkedIn URL is and why it is important for your professional profile. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which can be difficult to remember and share with others.

Customizing your LinkedIn URL allows you to create a personalized and professional web address that reflects your name or brand. It not only makes your profile easier to find and remember but also adds a touch of personalization and credibility to your online presence. A customized LinkedIn URL also enhances your search engine optimization (SEO) efforts, making it more likely for your profile to appear in search results when someone searches for your name or relevant keywords.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know your existing LinkedIn profile URL. Here are the steps to find your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL displayed below your profile picture. It should start with “”. This is your current LinkedIn URL.

Once you have your LinkedIn URL, you can proceed to customize it for maximum impact.

How to Change Your LinkedIn URL

To change your LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. In the right-hand column, under the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Type in your desired LinkedIn URL in the text box. Keep it simple, professional, and easy to remember, preferably using your name or a variation of it.
  7. Click on the “Save” button to save your new LinkedIn URL.

It’s important to note that once you change your LinkedIn URL, the old URL will no longer be valid. Therefore, it’s crucial to update any references or links to your LinkedIn profile with the new URL to ensure a seamless online experience for your connections and potential employers.

How to Use Your Custom LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to leverage it for maximum impact. Here are some tips on how to use your custom LinkedIn URL effectively:

1. Include it in Your Resume and Business Cards

Your LinkedIn profile is an essential component of your professional identity. Including your custom LinkedIn URL on your resume and business cards allows potential employers, recruiters, or clients to easily access your profile and learn more about your skills and experience. It also demonstrates your tech-savviness and attention to detail.

When adding your LinkedIn URL to your resume, make sure to use the correct format. Here’s an example:

LinkedIn Profile:

Similarly, when designing your business cards, allocate a prominent space for your LinkedIn URL. This ensures that anyone who receives your business card can quickly connect with you on LinkedIn and explore your professional background.

2. Share it on Social Networks and Email Signatures

Another effective way to utilize your custom LinkedIn URL is by sharing it on your other social media platforms, such as Twitter, Facebook, and Instagram. This cross-promotion helps you connect with a wider audience and allows your followers on different platforms to easily find and connect with you on LinkedIn.

Additionally, consider adding your LinkedIn URL to your email signature. This ensures that every email you send becomes an opportunity for the recipient to visit your LinkedIn profile and learn more about you.

3. Optimize Your Profile for Search Engines

Customizing your LinkedIn URL is just one part of the equation. To maximize the impact of your LinkedIn profile, you need to optimize it for search engines. Here are a few tips:

  • Include relevant keywords in your headline, summary, and experience sections.
  • Add a professional profile picture and a compelling background photo.
  • Write a captivating summary that showcases your skills, experience, and achievements.
  • Include your current job title and company.
  • Engage with others by sharing insightful content, commenting on posts, and joining relevant groups.

By optimizing your LinkedIn profile, you increase the chances of appearing in search results when someone searches for professionals in your industry or with specific skills.

4. Share Your LinkedIn URL in Online Forums and Communities

Active participation in online forums and communities related to your industry or area of expertise can significantly boost your professional visibility. When engaging in these communities, make sure to include your custom LinkedIn URL in your forum signature or profile bio. This allows other members to easily navigate to your LinkedIn profile and connect with you outside of the forum.


Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional image, optimize your LinkedIn profile for search engines, and make it easier for others to connect with you. By following the steps outlined in this article, you can create a personalized LinkedIn URL that reflects your name or brand, and use it effectively to improve your online presence, networking opportunities, and job prospects.

Remember, your LinkedIn profile is your digital representation in the professional world. Take the time to tailor it to your goals and make it a powerful tool in your career journey.

So, what are you waiting for? Start customizing your LinkedIn URL and unlock the potential of your professional network!

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