How to customize your LinkedIn URL to reflect your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your LinkedIn Profile: How to Customize Your LinkedIn URL

LinkedIn is one of the most popular professional networking platforms, allowing individuals to showcase their skills, connect with industry peers, and find job opportunities. Your LinkedIn profile acts as your online resume, providing potential employers and business partners with a snapshot of your professional experience and accomplishments.

One way to enhance your LinkedIn profile and make it more memorable is by customizing your LinkedIn URL. By default, LinkedIn assigns a random string of numbers and letters as your URL, but you have the option to change it to something more personalized and reflective of your personal brand. In this article, we will discuss how to customize your LinkedIn URL and share some best practices to optimize it effectively.

Why Customize Your LinkedIn URL?

Before we dive into the process of customizing your LinkedIn URL, let’s explore why it is important to do so:

1. Professionalism: A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your personal brand seriously and have invested time in optimizing your online presence.

2. Easy to Remember: A personalized LinkedIn URL is easier for others to remember. It can be included on your business card, resume, or other professional materials, making it convenient for potential employers or clients to find and connect with you.

3. Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your search engine rankings. When someone searches for your name or relevant keywords, your LinkedIn profile is more likely to appear in the search results, increasing your online visibility.

4. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing it, you can align it with your professional identity, making it consistent with your other online platforms and profiles.

How to Customize Your LinkedIn URL

Now that you understand the benefits of customizing your LinkedIn URL, let’s dive into the step-by-step process of how to do it:

Step 1: Go to Your LinkedIn Profile

The first step is to log into your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Edit Your Public Profile & URL

Once you are on your profile page, locate the “Edit public profile & URL” button. It is usually located on the right-hand side of your profile, just below your profile picture and headline.

Step 3: Customize Your URL

Clicking on the “Edit public profile & URL” button will take you to a new page where you can customize your LinkedIn URL. Look for the section labeled “Edit your custom URL” and click on the pencil icon next to your current URL.

Step 4: Choose Your Custom URL

A pop-up window will appear, allowing you to enter your desired custom URL. Keep in mind that LinkedIn has certain guidelines for custom URLs:

– Your custom URL must be between 5-30 characters long.

– It can only contain letters, numbers, hyphens, or underscores.

– Spaces and special characters are not allowed.

Take some time to think about what you want your LinkedIn URL to be. Ideally, it should be a variation of your name or professional brand. For example, if your name is John Smith, you can try variations like “johnsmith,” “johndsmith,” or “john_smith.”

Step 5: Save Your Changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your new custom URL will be applied to your profile immediately.

Best Practices for Customizing Your LinkedIn URL

Now that you know how to customize your LinkedIn URL, let’s explore some best practices to optimize it effectively:

1. Keep It Simple and Professional

When choosing your custom LinkedIn URL, opt for simplicity and professionalism. Avoid using random numbers, excessive abbreviations, or irrelevant words. Instead, try to include your full name or a variation of it. This makes it easier for others to recognize and remember your URL.

2. Use Relevant Keywords

Consider incorporating relevant keywords into your custom LinkedIn URL. This can help improve your search engine rankings and make your profile more discoverable by recruiters, potential clients, or anyone searching for professionals in your field. For example, if you are a marketing specialist, you can include keywords like “marketing” or “digitalmarketing” in your URL.

3. Be Consistent Across Platforms

To maintain a cohesive personal brand, use the same custom URL or a variation of it across all your professional platforms and social media profiles. This consistency reinforces your brand identity and makes it easier for others to find and connect with you.

4. Share Your LinkedIn URL Strategically

Once you have customized your LinkedIn URL, it’s important to share it strategically. Include it on your resume, business card, email signature, and other professional materials. You can also share it on your other social media profiles or personal website, directing your followers and connections to your LinkedIn profile.


Customizing your LinkedIn URL is a simple yet effective way to optimize your profile and enhance your personal brand. By following the step-by-step process outlined in this article, you can easily change your LinkedIn URL to reflect your professional identity. Remember to keep it simple, use relevant keywords, and share it strategically to maximize its impact. Now, go ahead and customize your LinkedIn URL to make a lasting impression on potential employers and business partners!

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