How to customize your LinkedIn vanity URL for a specific job application


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your LinkedIn Profile with a Custom URL | Stand Out from the Crowd

LinkedIn has become an essential tool for professionals looking to connect, network, and find new job opportunities. With millions of users on the platform, it’s important to find ways to stand out from the crowd and make a lasting impression. One way to do this is by customizing your LinkedIn vanity URL. In this article, we’ll explore why a customized URL is important, how to create one, and how to use it to your advantage.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a personalized web address that directs to your LinkedIn profile. By default, LinkedIn assigns each user a URL that includes a series of random numbers and letters. For example, your default URL might look something like this:

This default URL is not only difficult to remember, but it also lacks professionalism. A customized vanity URL, on the other hand, can be tailored to include your name or a keyword related to your profession. This makes it easier for others to find and remember your profile, especially when you share it on resumes, business cards, or other professional platforms.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

1. Improved Visibility: A customized URL is more memorable and easier to share. When you include it on your resume, business card, or other professional platforms, it’s more likely to be noticed and clicked on by recruiters, potential employers, and other professionals.

2. Personal Branding: By incorporating your name or a keyword related to your profession into your URL, you can reinforce your personal brand. This helps establish your professional identity and makes it easier for others to recognize and remember you.

3. Professionalism: A customized URL shows that you take your online presence seriously and have put effort into optimizing your profile. It reflects positively on your professionalism and attention to detail, which can be attractive to potential employers.

4. Search Engine Optimization (SEO): A customized URL that includes your name or a keyword related to your profession can help improve your visibility in search engine results. When someone searches for you by name or a related keyword, your LinkedIn profile is more likely to appear near the top of the results.

How to Customize Your LinkedIn Vanity URL

Now that you understand the importance of customizing your LinkedIn URL, let’s explore how to create one:

Step 1: Sign in to LinkedIn: Visit and sign in to your account using your email address and password.

Step 2: Go to your profile: Once you’re signed in, click on “Me” in the top navigation bar, and then select “View profile” from the drop-down menu. This will take you to your LinkedIn profile page.

Step 3: Edit your public profile settings: On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.

Step 4: Customize your URL: In the right-hand column, under “Edit your custom URL,” you’ll see your default URL. Click on the pencil icon next to it to edit your URL.

Step 5: Choose your custom URL: In the pop-up window, enter your desired custom URL. Keep in mind that your URL must be between 5 and 30 characters and can only contain letters, numbers, or hyphens. Avoid using spaces or special characters.

Step 6: Save your changes: Once you’ve entered your desired custom URL, click on “Save” to save your changes. LinkedIn will automatically check if your custom URL is available and let you know if it’s already taken.

Step 7: Share your new URL: Once you’ve successfully customized your LinkedIn URL, it’s time to start using it. Update your resume, business cards, email signature, and any other professional platforms with your new URL. This will help increase your visibility and make it easier for others to find and connect with you.

Best Practices for Customizing Your LinkedIn URL

While customizing your LinkedIn URL is relatively straightforward, there are a few best practices to keep in mind:

1. Keep it professional: Choose a custom URL that reflects your professionalism and is easy to remember. Avoid using nicknames, abbreviations, or anything that might be considered unprofessional.

2. Include your name: Whenever possible, include your name in your custom URL. This helps reinforce your personal brand and makes it easier for others to find and recognize you.

3. Use keywords: If your name is common or already taken, consider including a keyword related to your profession in your custom URL. For example, if you’re a graphic designer, you could use something like “johnsmithdesigns” or “johnsmithgraphicdesign.”

4. Avoid changing your URL frequently: Once you’ve customized your LinkedIn URL, try to stick with it. If you change it frequently, it can lead to broken links and confusion for those trying to find your profile.

Using Your Custom LinkedIn URL in Job Applications

Now that you have a customized LinkedIn URL, it’s important to leverage it in your job applications. Here are a few ways to do this:

1. Include it on your resume: Add your custom LinkedIn URL to your resume, either in the header section along with your other contact information or in a separate “Social Profiles” section. This allows recruiters and hiring managers to easily access your profile and learn more about your qualifications.

2. Add it to your email signature: Include your custom LinkedIn URL in your email signature. This way, every time you send an email, the recipient will have a direct link to your profile and can easily connect with you.

3. Share it on business cards: If you have professional business cards, be sure to include your customized LinkedIn URL. This gives potential contacts an easy way to connect with you and learn more about your professional background.

4. Mention it in your cover letter: In your cover letter, briefly mention your customized LinkedIn URL and encourage the hiring manager to visit your profile for more information. This shows that you’re proactive in promoting your professional brand and gives them an additional resource to learn about your qualifications.


Customizing your LinkedIn vanity URL is a simple yet effective way to optimize your profile and stand out from the crowd. By creating a personalized web address that reflects your professionalism and expertise, you can improve your visibility, strengthen your personal brand, and make it easier for others to find and connect with you. Don’t underestimate the power of a customized URL – it can make a significant difference in your job search and professional networking efforts. Follow the steps outlined in this article to create your custom LinkedIn URL today and start reaping the benefits.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


In today’s digital age, networking has become a crucial aspect of professional success. Whether you’re looking for a new job, seeking industry insights, or simply expanding your professional connections, LinkedIn is the go-to platform for professionals. With over 700 million users worldwide, LinkedIn offers a plethora of opportunities to connect with industry leaders, share your […]

26 Sep 2023


The Benefits of a Customized LinkedIn URL for Freelancers and Entrepreneurs In today’s digital age, having a strong online presence is essential for freelancers and entrepreneurs. One of the most important platforms for professionals to showcase their skills and connect with potential clients or employers is LinkedIn. With over 740 million members worldwide, LinkedIn provides […]

26 Sep 2023


LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?