How to effectively promote your new LinkedIn URL

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26 Sep 2023  •   7 minutes read

Author: Admin

How to effectively promote your new LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile serves as your online resume and can greatly impact your professional image. One important aspect of your LinkedIn profile is your URL, which is essentially your online address. In this article, we will discuss how to effectively promote your new LinkedIn URL and enhance your professional online presence.

What is a LinkedIn URL?

Before we dive into the details of promoting your LinkedIn URL, it’s important to understand what it is. Your LinkedIn URL is the web address that links directly to your LinkedIn profile. It typically includes your name and some random numbers and letters. For example, a LinkedIn URL could look like this: https://www.linkedin.com/in/johndoe12345.

The LinkedIn URL is an essential part of your professional online presence. It allows you to easily share your profile with others, include it on your resume, business cards, and other professional materials, and optimize your visibility in search results. By customizing your LinkedIn URL, you can make it more memorable, professional, and aligned with your personal branding.

How to get your LinkedIn URL

If you’re new to LinkedIn or haven’t yet customized your LinkedIn URL, you might be wondering how to get it. The process is quite simple and can be done in a few easy steps.

Here’s how to get your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the “Edit public profile & URL” button, which is usually located below your profile picture.
  5. Click on the button to access your public profile settings.
  6. Under the “Edit URL” section, you will see your current LinkedIn URL. If you haven’t customized it yet, it will be a combination of your name and some random numbers and letters.
  7. Next to your current LinkedIn URL, click on the pencil icon to edit it.
  8. In the “Edit your custom URL” box, enter your desired custom LinkedIn URL. Keep in mind that it must be between 5 and 30 characters and can only contain letters, numbers, and hyphens.
  9. Once you’ve entered your desired URL, click on the “Save” button to save your changes.

That’s it! You now have your own custom LinkedIn URL. It’s important to note that once you’ve changed your LinkedIn URL, the old one will no longer work. Make sure to update any links or references to your LinkedIn profile with the new URL.

How to change your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to change it again, you can easily do so by following these steps:

Here’s how to change your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the “Edit public profile & URL” button, which is usually located below your profile picture.
  5. Click on the button to access your public profile settings.
  6. Under the “Edit URL” section, you will see your current LinkedIn URL.
  7. Next to your current LinkedIn URL, click on the pencil icon to edit it.
  8. In the “Edit your custom URL” box, enter your new desired custom LinkedIn URL. Remember to follow the character and format restrictions mentioned earlier.
  9. Once you’ve entered your new desired URL, click on the “Save” button to save your changes.

Just like before, it’s important to update any links or references to your LinkedIn profile with the new URL after changing it.

How to customize your LinkedIn URL

Now that you know how to get and change your LinkedIn URL, let’s talk about how to customize it. Customizing your LinkedIn URL allows you to make it more personal, professional, and memorable. It’s an opportunity to align your LinkedIn profile with your personal branding and enhance your online presence.

Here are some tips on how to customize your LinkedIn URL effectively:

  1. Keep it simple: Choose a LinkedIn URL that is easy to remember and type. Avoid using complex or confusing combinations of letters, numbers, and symbols.
  2. Use your name: Ideally, your LinkedIn URL should include your name. This makes it easier for others to find and recognize you. If your name is common and already taken, consider adding your middle initial or a relevant keyword.
  3. Avoid special characters: LinkedIn URLs can only contain letters, numbers, and hyphens. Avoid using special characters like underscores, periods, or spaces.
  4. Consider your personal branding: Think about how you want to present yourself professionally and align your LinkedIn URL with your personal branding. If you have a personal website or blog, you might want to use the same URL format for consistency.
  5. Check availability: Before finalizing your custom LinkedIn URL, make sure it’s available. LinkedIn will let you know if the URL you entered is already taken. If it is, try different variations until you find an available one.
  6. Be professional: Remember that your LinkedIn profile is a professional representation of yourself. Choose a LinkedIn URL that reflects your professionalism and aligns with your industry or area of expertise.

Once you’ve decided on your custom LinkedIn URL, follow the steps mentioned earlier to change it. Remember to save your changes and update any references to your LinkedIn profile with the new URL.

How to share your LinkedIn URL

Having a customized LinkedIn URL is great, but it’s only effective if you share it with others. Here are some ways to effectively share your LinkedIn URL and promote your professional online presence:

  1. Include it on your resume: Your LinkedIn profile is a valuable addition to your resume. Include your LinkedIn URL in the contact section of your resume to make it easy for potential employers or recruiters to find your profile.
  2. Add it to your email signature: Include your LinkedIn URL in your email signature to make it easily accessible to anyone you communicate with via email. This is especially useful for networking and business-related communications.
  3. Share it on social media: Share your LinkedIn URL on your other social media platforms, such as Twitter, Facebook, or Instagram. This allows your followers and connections on other platforms to easily find and connect with you on LinkedIn.
  4. Include it on your business card: If you have business cards, make sure to include your LinkedIn URL on them. This enables anyone who receives your business card to easily access your LinkedIn profile and learn more about your professional background.
  5. Share it in professional groups: If you’re a member of professional groups or forums related to your industry, share your LinkedIn URL with the community. This can help you connect with like-minded professionals and expand your network.
  6. Send it in personalized messages: When reaching out to potential employers, clients, or collaborators, include your LinkedIn URL in your personalized messages. This allows them to easily access your profile and learn more about your qualifications and experience.

By actively sharing your LinkedIn URL and promoting your profile, you increase your chances of making valuable connections, attracting job opportunities, and positioning yourself as a thought leader in your industry.

Where to find your LinkedIn URL on the mobile app

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. The process is slightly different on the app compared to the desktop version.

Here’s how to find your LinkedIn URL on the mobile app:

  1. Open the LinkedIn app on your mobile device and sign in to your account.
  2. Tap on your profile picture or avatar in the top left corner of the screen to access your profile.
  3. On your profile page, locate the “Edit public profile & URL” button, which is usually located below your profile picture.
  4. Tap on the button to access your public profile settings.
  5. Under the “Edit URL” section, you will see your current LinkedIn URL.
  6. Tap on the pencil icon next to your current LinkedIn URL to edit it.
  7. In the “Edit your custom URL” box, enter your desired custom LinkedIn URL. Remember to follow the character and format restrictions mentioned earlier.
  8. Once you’ve entered your desired URL, tap on the “Save” button to save your changes.

After saving your changes, you can easily copy your LinkedIn URL and share it with others directly from the mobile app.

LinkedIn URL shorteners and their benefits

LinkedIn URLs can sometimes be long and complex, especially if you haven’t customized them. In such cases, you might consider using a LinkedIn URL shortener to create a shorter and more manageable URL.

Here are some benefits of using a LinkedIn URL shortener:

  • Improved readability: A shorter URL is easier to read and remember, making it more user-friendly for your audience.
  • Enhanced aesthetics: A shorter URL looks cleaner and more visually appealing, especially when shared on social media or printed materials.
  • Increased click-through rates: Shorter URLs are more likely to be clicked on, as they appear less suspicious and more trustworthy to users.
  • Trackable analytics: Some URL shorteners provide analytics and tracking features, allowing you to monitor the performance of your LinkedIn URL and measure its effectiveness.

There are several URL shorteners available online that you can use to shorten your LinkedIn URL. Some popular options include Bitly, TinyURL, and Rebrandly. Simply copy your LinkedIn URL, paste it into the URL shortener tool, and generate a shortened version. Make sure to test the shortened URL before sharing it to ensure it redirects to your LinkedIn profile correctly.

LinkedIn URL optimization tips

Optimizing your LinkedIn URL can significantly improve your visibility and discoverability on the platform. By following these tips, you can maximize the impact of your LinkedIn URL and enhance your professional online presence:

  1. Include relevant keywords: Incorporate relevant keywords related to your industry, skills, or area of expertise in your LinkedIn URL. This can help improve your profile’s visibility in search results when people search for those keywords.
  2. Avoid generic terms: Instead of using generic terms like “profile” or “resume” in your LinkedIn URL, try to be more specific. Use terms that reflect your unique value proposition and differentiate you from others.
  3. Keep it professional: Make sure your LinkedIn URL is professional and aligned with your personal branding. Avoid using nicknames, slang, or anything that might negatively impact your professional image.
  4. Share it strategically: Be strategic about where and how you share your LinkedIn URL. Consider the platforms and communities where your target audience is most active and tailor your sharing accordingly.
  5. Monitor and update: Regularly monitor the performance of your LinkedIn URL and update it if necessary. You might discover new keywords or trends that can enhance your profile’s visibility and attract more relevant connections.

By optimizing your LinkedIn URL, you can increase your chances of being found by recruiters, potential employers, and other professionals in your industry. It’s a simple yet effective way to enhance your professional online presence and make the most out of your LinkedIn profile.

Conclusion

Your LinkedIn URL is an essential part of your professional online presence. By customizing it and effectively promoting it, you can enhance your visibility, attract relevant connections, and position yourself as an authority in your industry. Follow the steps mentioned in this article to get, change, and customize your LinkedIn URL, and utilize various strategies to share it with your target audience. Remember to regularly update and optimize your LinkedIn URL to stay relevant and maximize its impact. Start promoting your new LinkedIn URL today and unlock the full potential of your professional network.

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