How to effectively use your LinkedIn public profile to showcase your portfolio


26 Sep 2023  •   3 minutes read

Author: Admin


LinkedIn is a powerful platform for professionals to showcase their skills, experience, and accomplishments. One of the key features of LinkedIn is the ability to create a public profile that can be viewed by anyone, including potential employers, clients, and colleagues. Your LinkedIn public profile serves as a digital representation of your professional brand, and it is important to optimize it to effectively showcase your portfolio.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that is assigned to your LinkedIn profile. It is the link that you can share with others to direct them to your LinkedIn public profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but you have the option to customize it to make it more personalized and professional.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View Profile” from the drop-down menu.

4. Look for the URL under your profile picture. It will be in the format of

How to Change Your LinkedIn URL

If you want to customize your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View Profile” from the drop-down menu.

4. Below your profile picture and headline, click on the “Edit public profile & URL” button.

5. On the right side of the screen, under “Edit URL,” click on the pencil icon.

6. Enter your desired URL in the text box. Keep in mind that you can only use letters, numbers, and hyphens.

7. Click “Save” to save your changes.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL can help make it more memorable and professional. Here are some tips to consider:

1. Use your full name or a variation of it. Having your name in your URL makes it easier for others to find and remember you.

2. Keep it simple and avoid using numbers, special characters, or random words that are not related to your professional brand.

3. If your name is already taken, consider adding your middle initial, a professional title, or a relevant keyword.

4. Make sure your customized URL is still professional and appropriate for your industry.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others. Here are some ways to share your LinkedIn URL:

1. Include it in your email signature. Adding your LinkedIn URL to your email signature allows recipients to easily connect with you professionally.

2. Add it to your business card. Including your LinkedIn URL on your business card gives people a direct link to your professional profile.

3. Share it on other social media platforms. Promote your LinkedIn profile by sharing your URL on platforms like Twitter, Facebook, and Instagram.

4. Include it in your resume or CV. Adding your LinkedIn URL to your resume or CV provides employers with additional information about your professional background.

How to Optimize Your LinkedIn URL for Maximum Visibility

Optimizing your LinkedIn URL can help improve your visibility and make it easier for others to find you. Here are some tips to optimize your LinkedIn URL:

1. Use keywords in your URL. Including relevant keywords in your LinkedIn URL can improve your chances of appearing in search results when people are looking for professionals with specific skills or expertise.

2. Use a short and concise URL. Shorter URLs are easier to remember and share, so try to keep your LinkedIn URL as short as possible.

3. Avoid using special characters or symbols. Stick to letters, numbers, and hyphens to ensure compatibility across different platforms and systems.

4. Regularly update your LinkedIn URL. If you change your name or rebrand yourself, make sure to update your LinkedIn URL accordingly to reflect your current professional identity.


Your LinkedIn public profile is a valuable tool for showcasing your portfolio and building your professional brand. By customizing your LinkedIn URL, sharing it with others, and optimizing it for maximum visibility, you can effectively use your LinkedIn public profile to highlight your skills, experience, and accomplishments. Take the time to personalize your LinkedIn URL and make it an integral part of your overall professional online presence.

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