How to engage with others through your LinkedIn public profile


26 Sep 2023  •   3 minutes read

Author: Admin

How to Optimize Your LinkedIn Profile URL

LinkedIn is a powerful professional networking platform that allows individuals to connect with others in their industry, find job opportunities, and showcase their skills and experience. One of the key elements of your LinkedIn profile is your profile URL, which is the web address that leads directly to your profile. However, many professionals overlook the importance of optimizing their LinkedIn profile URL to make it more engaging and memorable.

What is a LinkedIn Profile URL?

Your LinkedIn profile URL is a unique web address that leads directly to your LinkedIn profile. It is typically a combination of your name and a series of random numbers and letters. For example, a standard LinkedIn profile URL might look something like this: This URL is automatically generated by LinkedIn when you create your profile, but you have the option to customize it to make it more personal and professional.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL offers several benefits:

1. Increased visibility: By customizing your LinkedIn profile URL, you can make it more memorable and easier for others to find you. This can increase your visibility on the platform and make it more likely for others to engage with your profile.

2. Professionalism: A customized LinkedIn profile URL looks more professional and shows that you have taken the time to personalize your online presence. It can help you stand out in a sea of generic URLs and showcase your attention to detail.

3. Branding: Your LinkedIn profile is an extension of your personal brand, and a customized URL can help reinforce your brand identity. By incorporating your name or a relevant keyword into your URL, you can align it with your personal branding strategy.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a straightforward process. Follow these steps to optimize your LinkedIn profile URL:

Step 1: Access Your Profile Settings

To customize your LinkedIn profile URL, you first need to access your profile settings. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. Under the “Privacy” tab, click on “Edit your public profile.”

Step 2: Edit Your Public Profile URL

Once you’re in the “Edit your public profile” section, you can customize your LinkedIn profile URL. Here’s how:

  1. Scroll down to the “Edit public profile URL” section.
  2. Click on the pencil icon next to your current URL.
  3. Enter your desired URL in the text box. Keep in mind that you can only use letters, numbers, and hyphens (“-“) in your URL.
  4. Click “Save” to save your changes.

Best Practices for Customizing Your LinkedIn Profile URL

When customizing your LinkedIn profile URL, you should follow these best practices to ensure that it is effective and professional:

1. Use your full name: Including your full name in your LinkedIn profile URL makes it easy for others to find you and ensures that your URL is personalized to you. Avoid using nicknames or abbreviations.

2. Keep it simple: Aim for a simple and straightforward URL that is easy to remember and type. Avoid using complex or convoluted URLs that may confuse others.

3. Use keywords: If possible, incorporate relevant keywords into your LinkedIn profile URL. This can help improve your search engine optimization (SEO) and make it easier for others to find you based on specific skills or expertise.

4. Avoid special characters: Stick to letters, numbers, and hyphens (“-“) when customizing your LinkedIn profile URL. Special characters can cause issues with the URL and make it difficult for others to access your profile.

How to Share Your LinkedIn Profile URL

Once you have customized your LinkedIn profile URL, you can easily share it with others. Here are a few ways to share your LinkedIn profile URL:

1. Add it to your resume: Including your LinkedIn profile URL on your resume is a great way to showcase your online presence and provide potential employers or clients with easy access to your professional profile.

2. Include it in your email signature: Adding your LinkedIn profile URL to your email signature is a subtle yet effective way to promote your online presence. It allows recipients of your emails to easily connect with you on LinkedIn.

3. Share it on social media: Share your customized LinkedIn profile URL on other social media platforms, such as Twitter or Facebook, to expand your professional network and increase your visibility.

4. Add it to your business card: Including your LinkedIn profile URL on your business card can help you make a lasting impression on potential clients or business partners. It provides them with an easy way to connect with you professionally.


Optimizing your LinkedIn profile URL is a simple yet effective way to engage with others and make a lasting impression in the professional world. By customizing your profile URL, you can increase your visibility, showcase your professionalism, and align it with your personal branding strategy. Follow the steps outlined in this article to customize your LinkedIn profile URL and start making the most of your online presence.

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