How to include keywords in your LinkedIn page URL for better visibility

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26 Sep 2023  •   5 minutes read

Author: Admin

Optimize Your LinkedIn Page URL for Better Visibility

LinkedIn is one of the most powerful tools for professionals to connect and network with others in their industry. Your LinkedIn profile serves as an online resume, highlighting your skills, experience, and achievements. However, did you know that you can optimize your LinkedIn page URL to improve your visibility and searchability on the platform? In this article, we will explore how to include keywords in your LinkedIn page URL for better visibility.

What is a LinkedIn URL?

Before we dive into the details of optimizing your LinkedIn page URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and some numbers or letters.

For example, a standard LinkedIn URL might look like this: linkedin.com/in/johndoe123. This URL is automatically generated by LinkedIn when you create your profile, but you have the option to customize it to make it more relevant and memorable.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to find your LinkedIn URL. Don’t worry, it’s easy! Just follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the section that displays your basic information, such as your name, headline, and profile picture.
  3. Under your profile picture, you’ll see a section called “Contact and Personal Info.” Click on the pencil icon next to it to edit your profile.
  4. Scroll down to the “Contact Info” section and look for the LinkedIn URL field.
  5. Click on the “Edit” button next to the URL field to customize your LinkedIn URL.

Once you’ve customized your LinkedIn URL, make sure to save your changes. Congratulations, you now have your own personalized LinkedIn URL!

How to Change Your LinkedIn URL

If you’re not happy with your current LinkedIn URL or want to make it more relevant to your personal brand, you can easily change it. Follow these steps to change your LinkedIn URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the section that displays your basic information, such as your name, headline, and profile picture.
  3. Under your profile picture, you’ll see a section called “Contact and Personal Info.” Click on the pencil icon next to it to edit your profile.
  4. Scroll down to the “Contact Info” section and look for the LinkedIn URL field.
  5. Click on the “Edit” button next to the URL field to customize your LinkedIn URL.

Once you’ve customized your LinkedIn URL, make sure to save your changes. Your new LinkedIn URL will now be displayed on your profile.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a great way to make it more relevant to your personal brand and improve your online presence. Here are some tips to help you customize your LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL can make it easier for others to find you. It also adds a level of professionalism to your profile.
  • Avoid numbers and special characters: Try to keep your LinkedIn URL simple and easy to remember. Avoid using numbers, hyphens, or underscores if possible.
  • Incorporate keywords: Including relevant keywords in your LinkedIn URL can improve your search engine optimization (SEO) and make it easier for others to discover your profile.
  • Make it unique: If your name is common, you might need to get creative with your LinkedIn URL. Consider adding your middle initial, industry, or location to make it more unique.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Follow these steps to find your LinkedIn URL on the mobile app:

  1. Open the LinkedIn app on your smartphone or tablet and log in to your account.
  2. Tap on your profile picture in the top left corner of the screen to access your profile.
  3. Scroll down until you see the “Contact and Personal Info” section.
  4. Tap on the pencil icon next to the section to edit your profile.
  5. Look for the LinkedIn URL field and tap on it to customize your URL.

Once you’ve customized your LinkedIn URL, tap on the “Save” button to apply the changes. Your new LinkedIn URL will now be displayed on your profile.

Using LinkedIn URL Shorteners

If you have a long LinkedIn URL or want to make it more shareable, you can use a LinkedIn URL shortener. These tools allow you to create a shorter, more memorable URL that redirects to your LinkedIn profile. Here are some popular LinkedIn URL shorteners:

  • Bitly: Bitly is a popular URL shortening service that allows you to create custom short links for your LinkedIn profile. Simply copy your LinkedIn URL and paste it into the Bitly website or app to generate a shorter URL.
  • TinyURL: TinyURL is another URL shortening service that can help you create shorter, more shareable LinkedIn URLs. Just like Bitly, you can copy your LinkedIn URL and paste it into the TinyURL website or app to generate a shorter URL.
  • Rebrandly: Rebrandly is a URL shortening and link management platform that allows you to create custom short links for your LinkedIn profile. It also offers advanced analytics and tracking features to help you measure the performance of your links.

Using a LinkedIn URL shortener can make it easier for others to remember and share your LinkedIn profile. It’s especially useful if you’re including your LinkedIn URL on business cards, resumes, or other promotional materials.

How to Edit Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make further changes, you can easily edit it. Follow these steps to edit your LinkedIn URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the section that displays your basic information, such as your name, headline, and profile picture.
  3. Under your profile picture, you’ll see a section called “Contact and Personal Info.” Click on the pencil icon next to it to edit your profile.
  4. Scroll down to the “Contact Info” section and look for the LinkedIn URL field.
  5. Click on the “Edit” button next to the URL field to customize your LinkedIn URL.

Once you’ve made the necessary changes to your LinkedIn URL, make sure to save your changes. Your updated LinkedIn URL will now be displayed on your profile.

LinkedIn URL Best Practices

Now that you know how to include keywords in your LinkedIn page URL and customize it to improve your visibility, here are some additional best practices to keep in mind:

  • Keep it professional: Your LinkedIn URL is an extension of your personal brand, so make sure it reflects your professionalism. Avoid using slang, offensive language, or anything that could be perceived as unprofessional.
  • Share it on your resume: Including your LinkedIn URL on your resume can make it easier for potential employers and recruiters to learn more about you and your qualifications. Make sure to place it prominently on your resume.
  • Update it regularly: As you gain new skills, experiences, and achievements, make sure to update your LinkedIn URL to reflect your current profile. This will ensure that others are always viewing the most up-to-date information about you.
  • Promote it on other platforms: Use your LinkedIn URL to promote your profile on other social media platforms, your website, or your blog. This can help you attract more connections and expand your professional network.

Conclusion

Optimizing your LinkedIn page URL is a simple yet effective way to improve your visibility and searchability on the platform. By including relevant keywords and customizing your URL to reflect your personal brand, you can attract more connections, expand your professional network, and enhance your online presence. Follow the steps outlined in this article to get, change, customize, and share your LinkedIn URL, and start reaping the benefits of a well-optimized LinkedIn profile.

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