How to include keywords in your LinkedIn URL for better searchability

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences. When you create a LinkedIn profile, you are assigned a default URL, which typically includes a combination of numbers and letters. However, customizing your LinkedIn URL can greatly improve your searchability and make it easier for others to find your profile. In this article, we will guide you through the process of including keywords in your LinkedIn URL to optimize it for search engines and enhance your online presence.

How to Get Your LinkedIn URL

Before we dive into customizing your LinkedIn URL, let’s first learn how to find your current LinkedIn URL. Follow the steps below to locate your LinkedIn URL:

  1. Open your web browser and go to the LinkedIn website.
  2. Sign in to your LinkedIn account using your email address and password.
  3. Once you are logged in, click on your profile picture in the top right corner of the page. This will take you to your LinkedIn profile.
  4. On your LinkedIn profile page, look for the “Edit public profile & URL” button. It is usually located below your profile picture and headline.
  5. Click on the “Edit public profile & URL” button. This will open a new page where you can edit your public profile settings.
  6. Under the “Edit URL” section, you will see your current LinkedIn URL. It will be displayed as “www.linkedin.com/in/yourname”.

How to Change Your LinkedIn URL

Now that you know how to find your LinkedIn URL, let’s explore how to change it to a customized URL that includes relevant keywords. Follow the steps below to change your LinkedIn URL:

  1. Go to your LinkedIn profile by clicking on your profile picture in the top right corner of the page.
  2. Click on the “Edit public profile & URL” button, located below your profile picture and headline.
  3. Scroll down to the “Edit URL” section.
  4. Click on the pencil icon next to your current LinkedIn URL.
  5. A text box will appear where you can enter your desired LinkedIn URL. Keep in mind that your URL must be unique and can only contain letters, numbers, and hyphens.
  6. Enter your preferred LinkedIn URL and click “Save”.
  7. LinkedIn will check the availability of the URL. If it is available, your URL will be updated immediately. If it is not available, you will be prompted to enter a different URL.

How to Include Keywords in Your LinkedIn URL

Now that you know how to change your LinkedIn URL, it’s time to optimize it with relevant keywords. Including keywords in your LinkedIn URL can improve your search engine rankings and make it easier for recruiters, potential employers, and other professionals to find your profile. Here are some tips to help you include keywords in your LinkedIn URL:

  1. Identify relevant keywords: Start by identifying the keywords that are relevant to your industry, job title, skills, and experience. These keywords should accurately reflect your professional identity and expertise.
  2. Research popular keywords: Use keyword research tools to identify popular keywords related to your field. Look for keywords that have a high search volume and low competition.
  3. Incorporate keywords in your LinkedIn URL: Once you have identified the relevant and popular keywords, incorporate them into your LinkedIn URL. For example, if you are a marketing professional specializing in social media, you could include keywords like “marketing”, “socialmedia”, and “digitalmarketing” in your URL.
  4. Avoid keyword stuffing: While it is important to include keywords in your LinkedIn URL, avoid keyword stuffing. Keyword stuffing refers to the practice of adding too many keywords in an unnatural way. This can negatively impact your search engine rankings and make your URL appear spammy.
  5. Keep it concise and professional: When customizing your LinkedIn URL, keep it concise and professional. Avoid using unnecessary characters, symbols, or slang. A clean and professional URL is more likely to be clicked on and shared by others.

How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL with relevant keywords, it’s time to share it with others. Sharing your LinkedIn URL can help you connect with potential employers, clients, and colleagues. Here are some ways to share your LinkedIn URL:

  1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to visit your profile.
  2. Share it on social media: Share your LinkedIn URL on social media platforms like Facebook, Twitter, and Instagram. This can help you expand your professional network and attract new opportunities.
  3. Add it to your resume and business cards: Include your LinkedIn URL on your resume and business cards to provide potential employers and clients with easy access to your profile.
  4. Include it in your online portfolios and websites: If you have an online portfolio or personal website, make sure to include your LinkedIn URL. This can help you build credibility and showcase your professional achievements.

LinkedIn URL Optimization Best Practices

Now that you have customized and shared your LinkedIn URL, let’s explore some best practices to optimize your LinkedIn URL for better searchability.

  1. Keep your LinkedIn profile public: To ensure that your LinkedIn profile and URL are visible to search engines, make sure your profile is set to “Public” rather than “Private”. You can adjust your privacy settings in the “Settings & Privacy” section of your LinkedIn account.
  2. Update your LinkedIn profile regularly: Regularly updating your LinkedIn profile with new achievements, skills, and experiences can improve your search engine rankings. Search engines tend to favor fresh and relevant content.
  3. Share high-quality content: Sharing high-quality content on your LinkedIn profile can attract more visitors and increase your visibility. This can include articles, blog posts, industry news, and insights.
  4. Engage with others: Engaging with other professionals on LinkedIn by commenting on their posts, participating in discussions, and sharing valuable insights can help you build connections and improve your visibility.
  5. Monitor your LinkedIn URL performance: Keep track of how your LinkedIn URL is performing by monitoring your website analytics. This can provide valuable insights into how people are finding and interacting with your profile.

Conclusion

Customizing your LinkedIn URL with relevant keywords is a simple yet effective way to improve your searchability and enhance your online presence. By following the steps outlined in this article, you can easily get, change, and optimize your LinkedIn URL to attract more visitors, connect with potential employers, and showcase your professional achievements. Remember to regularly update your LinkedIn profile and engage with others to maximize the impact of your LinkedIn URL. Start optimizing your LinkedIn URL today and take your professional networking to the next level!

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