How to include relevant industry keywords in your LinkedIn URL

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26 Sep 2023  •   4 minutes read

Author: Admin

How to Optimize Your LinkedIn URL for Industry Keywords

LinkedIn is a powerful platform for professionals to showcase their skills, connect with industry peers, and network with potential employers or clients. One of the key elements of your LinkedIn profile is your URL, which is essentially your online address on the platform. By customizing your LinkedIn URL and including relevant industry keywords, you can optimize your profile for search engines and increase your visibility to potential employers and clients. In this article, we will discuss the importance of a customized LinkedIn URL, how to obtain and customize your URL, and tips on including industry keywords to enhance your profile’s visibility.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL is important for several reasons:

  • Professionalism: Having a customized LinkedIn URL shows that you take your professional online presence seriously. It gives a more polished and professional impression to potential employers or clients.
  • Memorability: A customized URL is easier to remember and share with others. It can be included on business cards, in email signatures, and on other marketing materials.
  • Search Engine Optimization (SEO): Including relevant industry keywords in your LinkedIn URL can help improve your profile’s visibility in search engine results. When someone searches for professionals in your industry, having those keywords in your URL can increase the chances of your profile appearing in the search results.

How to Obtain and Customize Your LinkedIn URL

Obtaining and customizing your LinkedIn URL is a simple process. Follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side of the screen.
  5. In the right-hand column, under “Edit URL,” click on the pencil icon next to your current URL.
  6. Enter your desired URL in the text box. Keep in mind that you can only use letters, numbers, and hyphens in your URL. Spaces or special characters are not allowed.
  7. Click “Save” to save your new customized LinkedIn URL.

It’s important to note that once you customize your LinkedIn URL, it cannot be changed again. Therefore, choose a URL that accurately represents your professional identity and is easy to remember.

Tips for Including Industry Keywords in Your LinkedIn URL

When customizing your LinkedIn URL, it’s crucial to include relevant industry keywords to optimize your profile for search engines. Here are some tips to help you include industry keywords effectively:

  1. Research Keywords: Before customizing your LinkedIn URL, conduct keyword research to identify the most relevant and commonly searched industry keywords. Look for keywords that are specific to your profession or area of expertise.
  2. Choose a Focused URL: Select a URL that includes your full name or a variation of it, along with one or two industry keywords. For example, if you are a web designer specializing in e-commerce, your URL could be something like “johnsmithwebdesigner” or “johnecommercedesign.”
  3. Avoid Generic Terms: Try to avoid generic terms like “professional” or “expert” in your LinkedIn URL. Instead, focus on specific skills or areas of expertise that are relevant to your profession.
  4. Keep It Concise: LinkedIn URLs have a character limit, so it’s important to keep your URL concise and to the point. Avoid using unnecessary words or filler phrases.
  5. Separate Keywords with Hyphens: When including multiple industry keywords in your URL, separate them with hyphens. This helps search engines understand the different keywords and improves the readability of your URL.
  6. Don’t Overdo It: While it’s important to include industry keywords in your LinkedIn URL, avoid overstuffing it with too many keywords. This can make your URL look spammy and may have a negative impact on your profile’s visibility.

Examples of Optimized LinkedIn URLs

Here are some examples of optimized LinkedIn URLs that include relevant industry keywords:

  • linkedin.com/in/johnsmithwebdeveloper
  • linkedin.com/in/sarahjonesdigitalmarketing
  • linkedin.com/in/michaelbrownsoftwareengineer
  • linkedin.com/in/emilywilsongraphicdesigner

FAQs About LinkedIn URLs

Here are some frequently asked questions about LinkedIn URLs:

1. How do I find my LinkedIn URL?

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you will see your LinkedIn URL displayed under your profile picture and headline.

2. Can I change my LinkedIn URL?

Yes, you can change your LinkedIn URL by following the steps mentioned earlier in this article. However, once you customize your URL, it cannot be changed again.

3. How do I share my LinkedIn URL?

To share your LinkedIn URL, you can simply copy the URL from your browser’s address bar and paste it into an email, message, or document. You can also use the social sharing buttons on your LinkedIn profile to share your URL directly on other social media platforms.

4. Can I use a URL shortener for my LinkedIn URL?

LinkedIn does not support the use of URL shorteners for customizing your LinkedIn URL. It’s best to use the full, customized URL provided by LinkedIn for optimal visibility and professionalism.

5. Can I include my LinkedIn URL on my resume?

Yes, including your LinkedIn URL on your resume is a great way to showcase your professional online presence. It allows potential employers or clients to easily access your LinkedIn profile and learn more about your skills and experience.

Conclusion

Customizing your LinkedIn URL and including industry keywords is an effective way to optimize your profile for search engines and increase your visibility to potential employers and clients. By following the steps outlined in this article, you can create a customized LinkedIn URL that accurately represents your professional identity and enhances your online presence. Remember to choose relevant industry keywords, keep your URL concise, and avoid overstuffing it with too many keywords. With an optimized LinkedIn URL, you can stand out from the competition and attract the attention of the right audience.

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