How to include your LinkedIn URL on your business card or promotional materials

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26 Sep 2023  •   4 minutes read

Author: Admin

How to Include Your LinkedIn URL on Your Business Card or Promotional Materials

LinkedIn is a powerful social networking platform for professionals. It allows you to connect with colleagues, showcase your skills and experience, and discover new job opportunities. If you’re actively using LinkedIn to build your professional network, it’s important to include your LinkedIn URL on your business card and other promotional materials. In this article, we will guide you on how to obtain your LinkedIn URL, customize it, and effectively utilize it on various materials.

How to Get Your LinkedIn URL

Your LinkedIn URL is a unique web address that leads to your LinkedIn profile. By default, LinkedIn assigns you a long and random URL, but you can customize it to make it more memorable and professional. Here’s how you can find your LinkedIn URL:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Look for the “Edit public profile & URL” button on the right-hand side of your profile page and click on it.
  3. On the right-hand side of the page, you will see your current LinkedIn URL under the “Edit URL” section.
  4. Click on the pencil icon next to your URL to edit it.
  5. Enter a personalized URL that represents your name or profession. LinkedIn will check the availability of the URL and let you know if it’s already taken.
  6. Click on the “Save” button to save your new LinkedIn URL.

Once you have customized your LinkedIn URL, it’s time to start incorporating it into your business card and other promotional materials.

How to Include Your LinkedIn URL on Your Business Card

Your business card is an essential networking tool, and including your LinkedIn URL on it can help potential connections learn more about you and easily connect with you online. Here are the steps to include your LinkedIn URL on your business card:

  1. Choose a suitable design for your business card. Make sure it aligns with your personal brand and includes all the necessary contact information.
  2. Find a suitable spot on your business card where you can include your LinkedIn URL. Typically, it’s placed along with other social media icons such as Twitter and Instagram.
  3. Write “LinkedIn” followed by the LinkedIn logo or the LinkedIn wordmark. You can find the official LinkedIn logo on the LinkedIn Press Center.
  4. Next to the LinkedIn logo, add your customized LinkedIn URL. Make sure to include the full URL, starting with “www.linkedin.com/”
  5. Consider using a URL shortener to make your LinkedIn URL more compact and visually appealing. Websites like Bitly and TinyURL allow you to create shortened URLs for free.
  6. Print a sample of your business card to ensure that the font size and placement of your LinkedIn URL are legible and visually appealing.
  7. Once you’re satisfied with the design, print your business cards in bulk using a professional printing service or a reliable home printer.

Remember to distribute your business cards strategically during networking events, conferences, and meetings. Your LinkedIn URL will make it easy for people to connect with you online and stay updated with your professional journey.

Adding Your LinkedIn URL to Other Promotional Materials

In addition to your business card, it’s also important to include your LinkedIn URL on other promotional materials such as your resume, email signature, and website. Here are some tips on how to do it effectively:

Resume:

When including your LinkedIn URL on your resume, you can add it in the contact information section, along with your email address and phone number. Alternatively, you can create a separate section titled “Social Media Profiles” and list your LinkedIn URL along with other relevant profiles.

Email Signature:

Adding your LinkedIn URL to your email signature allows recipients of your emails to easily access your LinkedIn profile. Most email clients have a feature that allows you to create a customized email signature. Include your LinkedIn URL along with your other contact information and social media profiles.

Website:

If you have a personal website or a professional blog, make sure to include your LinkedIn URL in a prominent location. This can be in the header or footer of your website, or you can create a dedicated “Connect with Me” page that includes your LinkedIn URL and other social media profiles.

Optimizing Your LinkedIn Profile

Now that you know how to include your LinkedIn URL on your business card and other promotional materials, it’s important to optimize your LinkedIn profile to make a strong impression on potential connections and employers. Here are some tips to help you:

Customize Your LinkedIn URL:

As mentioned earlier, customizing your LinkedIn URL makes it more professional and memorable. Make sure to use your full name or a variation of it in your customized URL. Avoid using numbers or special characters that may make it harder for people to remember or type in your URL.

Write a Compelling Headline:

Your LinkedIn headline is a brief statement that appears below your name on your LinkedIn profile. It’s one of the first things people see when they visit your profile, so make sure it grabs their attention and highlights your expertise or value proposition.

Optimize Your Summary:

Your LinkedIn summary is an opportunity to showcase your skills, experience, and career objectives. Use this section to provide a concise overview of your professional background and highlight your key achievements and qualifications. Make sure to include relevant keywords that are commonly searched by recruiters and potential employers.

Add Relevant Skills:

LinkedIn allows you to add a list of skills to your profile. Make sure to include skills that are relevant to your industry and area of expertise. This will help you appear in search results when recruiters and employers are looking for professionals with specific skills.

Showcase Your Work Experience:

Include detailed information about your work experience, including job titles, responsibilities, achievements, and the duration of each position. Use bullet points to make it easier to read and highlight your key accomplishments.

Add Recommendations and Endorsements:

LinkedIn allows you to request recommendations from colleagues, supervisors, and clients. These recommendations add credibility to your profile and provide social proof of your skills and qualifications. Additionally, encourage your connections to endorse your skills, as these endorsements also enhance your profile’s credibility.

Share Relevant Content:

LinkedIn is not just a platform to showcase your resume; it’s also a social network where you can engage with other professionals and share valuable content. Share articles, industry insights, and thought leadership pieces that demonstrate your expertise and passion for your field.

By following these optimization tips, you can create a compelling LinkedIn profile that attracts the right connections and opportunities.

Conclusion

Incorporating your LinkedIn URL on your business card and other promotional materials is a smart way to enhance your professional network and increase your visibility. By customizing your LinkedIn URL and optimizing your profile, you can make a strong impression on potential connections and employers. Remember to regularly update your LinkedIn profile and engage with other professionals to maximize the benefits of this powerful social networking platform.

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