How to incorporate keywords into your customized LinkedIn URL

liprospect

26 Sep 2023  •   6 minutes read

Author: Admin

Enhance Your LinkedIn Profile with a Customized URL

LinkedIn is a powerful platform for professionals to showcase their skills, experience, and accomplishments. With millions of users, it’s crucial to optimize your profile to stand out from the crowd. One way to do this is by customizing your LinkedIn URL. In this article, we will explore how to incorporate keywords into your customized LinkedIn URL to boost your profile visibility and improve your personal branding.

What is a LinkedIn URL?

Before we dive into the details of customizing your LinkedIn URL, let’s first understand what it is. A LinkedIn URL, also known as a web address, is a unique link that directs to your LinkedIn profile. It typically looks something like this: www.linkedin.com/in/yourname. Your LinkedIn URL is an essential element of your online presence and can be used to share your profile with others easily.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, don’t worry. Getting your LinkedIn URL is a straightforward process. Follow these steps to find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture, located in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, you’ll find your LinkedIn URL.

Once you have your LinkedIn URL, you can use it to share your profile with others, include it in your email signature, or add it to your resume. However, the default LinkedIn URL is typically a combination of random letters and numbers, which is not very user-friendly or memorable. That’s where customizing your LinkedIn URL comes in.

How to Change Your LinkedIn URL

Changing your LinkedIn URL to a customized one is a simple process. Follow these steps to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture, located in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, click on the “Edit public profile & URL” button.
  6. In the right-hand panel, you’ll find the option to edit your URL.
  7. Click on the pencil icon next to your current URL.
  8. Type in your desired custom URL.
  9. Make sure to choose a URL that reflects your professional identity and is easy to remember.
  10. Click “Save” to finalize your custom URL.

Congratulations! You have successfully customized your LinkedIn URL. Now, let’s explore how to incorporate keywords into your customized URL to optimize your profile for search engines and improve your online visibility.

Why Incorporate Keywords into Your LinkedIn URL?

Keywords are essential in the world of search engine optimization (SEO). By incorporating relevant keywords into your LinkedIn URL, you increase the chances of your profile appearing in search results when people search for those keywords. This can improve your profile visibility and attract more visitors to your profile.

How to Incorporate Keywords into Your LinkedIn URL

Now that you understand the importance of keywords, let’s discuss how to incorporate them into your LinkedIn URL. Here are some tips to optimize your URL with keywords:

  1. Research Relevant Keywords: Before customizing your LinkedIn URL, take some time to research relevant keywords in your industry. Think about the skills, qualifications, and experience you want to highlight. Use LinkedIn’s search bar to find profiles of professionals in your field and analyze the keywords they use in their URLs.
  2. Choose a Custom URL: Once you have a list of relevant keywords, choose a custom URL that includes one or more of these keywords. For example, if you’re a software engineer, you could include keywords like “software,” “engineer,” and your area of expertise, such as “backend” or “frontend.”
  3. Avoid Keyword Stuffing: While it’s essential to incorporate relevant keywords, avoid keyword stuffing, which means using too many keywords in your URL. This can make your URL appear spammy and may negatively impact your profile’s visibility. Keep your URL concise and focused on the most important keywords.
  4. Separate Keywords with Dashes: To make your URL more readable and user-friendly, separate keywords with dashes (“-“). This helps search engines understand the different keywords and makes it easier for people to read and remember your URL.
  5. Keep it Simple: Your LinkedIn URL should be simple, concise, and easy to remember. Avoid using complicated or lengthy URLs that are hard to type or share. Ideally, your URL should reflect your professional identity and be memorable for others.

By incorporating relevant keywords into your LinkedIn URL, you can improve your profile’s visibility in search results and attract more visitors to your profile. This can lead to new connections, job opportunities, and professional collaborations.

Where to Find Your LinkedIn URL on the LinkedIn App

If you primarily use the LinkedIn app on your mobile device, you may be wondering where to find your LinkedIn URL. Here’s how to locate your LinkedIn URL on the LinkedIn app:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture, located in the top left corner of the app.
  3. On your profile page, tap on the three dots in the top right corner.
  4. From the dropdown menu, select “Copy profile link.”
  5. Your LinkedIn URL is now copied to your device’s clipboard and ready to be shared.

Now that you know how to find your LinkedIn URL on the app, you can easily share it with others or include it in your digital signature.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or complicated, you can use URL shorteners to create a shorter, more user-friendly URL. URL shorteners take your long URL and create a shorter, more condensed version that redirects to your LinkedIn profile. Here are some popular URL shorteners you can use:

  • Bitly: Bitly is one of the most popular URL shorteners available. It allows you to create custom short links and track the performance of your links.
  • TinyURL: TinyURL is another popular URL shortener that creates short, easy-to-share links. It also provides a preview feature, so users can see where the link will redirect them.
  • Ow.ly: Ow.ly is a URL shortener provided by Hootsuite. If you’re already using Hootsuite for social media management, you can take advantage of Ow.ly’s link tracking and analytics features.

When using URL shorteners, make sure to choose a reputable provider and avoid using suspicious or unknown services. Additionally, remember that using a URL shortener may impact your profile’s SEO. Search engines may not give as much weight to shortened URLs compared to full URLs, so use them wisely.

How to Edit Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make changes, don’t worry. Editing your LinkedIn URL is a simple process. Follow these steps to edit your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture, located in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, click on the “Edit public profile & URL” button.
  6. In the right-hand panel, you’ll find the option to edit your URL.
  7. Click on the pencil icon next to your current URL.
  8. Edit your URL as desired.
  9. Click “Save” to finalize your changes.

It’s important to note that once you edit your LinkedIn URL, the old URL will no longer work. Make sure to update any external links or references to your LinkedIn profile with the new URL to avoid broken links.

LinkedIn URL Best Practices

Now that you know how to customize and optimize your LinkedIn URL let’s go over some best practices to keep in mind:

  • Use your full name: Including your full name in your LinkedIn URL helps with personal branding and makes it easier for others to find you.
  • Avoid special characters: Special characters, such as underscores or ampersands, can make your URL harder to read and remember. Stick to letters, numbers, and dashes for the best results.
  • Keep it professional: Your LinkedIn URL is a reflection of your professional identity. Avoid using inappropriate or unprofessional words in your URL.
  • Regularly check your URL: It’s a good practice to periodically check your LinkedIn URL to ensure it is still accurate and up to date. If you change your name, job, or industry, consider updating your URL accordingly.
  • Share your URL: Once you have customized your LinkedIn URL, make sure to share it with others. Include it in your email signature, business cards, and other online profiles to maximize your visibility.

Conclusion

A customized LinkedIn URL can significantly improve your profile visibility and personal branding. By incorporating relevant keywords into your URL, you can optimize your profile for search engines and attract more visitors. Follow the steps outlined in this article to customize your LinkedIn URL and make it memorable and user-friendly. Remember to regularly check and update your URL as needed to ensure it accurately represents your professional identity. Happy LinkedIn URL customization!

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