How to incorporate keywords into your LinkedIn URL for better visibility


26 Sep 2023  •   4 minutes read

Author: Admin

Why Optimize Your LinkedIn URL?

LinkedIn is the world’s largest professional networking platform, and having a strong presence on the platform can greatly benefit your professional career. One way to optimize your LinkedIn profile and increase your visibility is by customizing your LinkedIn URL. By incorporating relevant keywords into your LinkedIn URL, you can improve your profile’s search engine optimization (SEO) and make it easier for others to find you online. In this article, we will guide you through the process of incorporating keywords into your LinkedIn URL for better visibility and optimization.

How to Get Your LinkedIn URL

Before we dive into the process of optimizing your LinkedIn URL, let’s first understand how to find your LinkedIn URL. Here are the steps to follow:

1. Sign in to your LinkedIn account. Open your preferred web browser and go to the LinkedIn website. Enter your login credentials to access your account.

2. Go to your profile. Once you’re logged in, click on your profile picture or the “Me” icon in the top right corner of the page. This will take you to your profile.

3. Locate your LinkedIn URL. On your profile page, look for the section labeled “Contact Info.” Under this section, you will find your LinkedIn URL displayed. It will typically begin with “”.

4. Copy your LinkedIn URL. To copy your LinkedIn URL, click on the link to select it, then right-click and choose “Copy” from the context menu. Alternatively, you can press Ctrl+C (Windows) or Command+C (Mac) on your keyboard to copy the URL.

How to Change Your LinkedIn URL

If you’re not satisfied with your current LinkedIn URL or if you want to incorporate keywords into it for better visibility, you can change it. Follow these steps to change your LinkedIn URL:

1. Access your LinkedIn settings. Sign in to your LinkedIn account and go to your profile page. Click on the “Me” icon in the top right corner, then select “Settings & Privacy” from the dropdown menu.

2. Navigate to the “Edit public profile & URL” section. In the settings menu, click on the “Privacy” tab. Scroll down to the “How others see your LinkedIn activity” section and click on “Edit your public profile” under “Edit your profile.” This will take you to the “Edit public profile & URL” section.

3. Click on the “Edit” button next to your URL. In the “Edit public profile & URL” section, you will see your current LinkedIn URL displayed. Click on the pencil icon or the “Edit” button next to it.

4. Customize your LinkedIn URL. A popup window will appear, allowing you to edit your LinkedIn URL. Enter the desired keyword or combination of keywords you want to incorporate into your URL. Make sure the URL is concise and easy to remember. LinkedIn will automatically check if the URL is available or not.

5. Save your changes. Once you’ve entered your desired LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will update your URL accordingly.

Examples of Effective LinkedIn URLs

Now that you know how to change your LinkedIn URL, let’s take a look at some examples of effective LinkedIn URLs that incorporate keywords:





By incorporating relevant keywords into your LinkedIn URL, you can make it easier for recruiters, potential employers, and other professionals to find your profile. A customized URL that reflects your area of expertise or industry can also make a positive impression and enhance your personal branding.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others. Here are a few ways to share your LinkedIn URL:

1. Include it in your email signature. Adding your LinkedIn URL to your email signature allows recipients to easily connect with you on LinkedIn. Include it alongside your other contact information, such as your email address and phone number.

2. Add it to your business card. When designing your business card, consider including your LinkedIn URL. This gives people you meet at networking events, conferences, or meetings an easy way to connect with you professionally.

3. Share it on social media. Promote your LinkedIn profile by sharing your URL on social media platforms like Twitter, Facebook, and Instagram. You can include it in your bio or share it as a post to encourage others to connect with you.

4. Include it on your resume. When applying for jobs, consider adding your LinkedIn URL to your resume. This allows potential employers to easily access your profile and learn more about your professional experience and qualifications.

5. Include it in your online portfolio or personal website. If you have an online portfolio or personal website, make sure to include your LinkedIn URL in the contact section. This provides visitors with an additional way to connect with you professionally.

LinkedIn URL Format

The format of a LinkedIn URL is standardized and follows a specific structure. Here’s the general format of a LinkedIn URL:

Replace “your-name” with your actual name. If your name is common, you may need to include additional information, such as your profession or industry, to create a unique URL. Remember to keep the URL concise and easy to remember.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL goes beyond simply incorporating relevant keywords. Here are a few additional tips to optimize your LinkedIn URL for better visibility:

1. Keep it concise. A shorter URL is easier to remember and share. Aim for a URL that is no longer than 30 characters.

2. Avoid special characters and symbols. Stick to alphanumeric characters (letters and numbers) when customizing your LinkedIn URL. Special characters and symbols can make the URL difficult to read and remember.

3. Use lowercase letters. LinkedIn URLs are case-insensitive, but using lowercase letters makes the URL easier to read and type.

4. Remove unnecessary words or numbers. Remove any unnecessary words or numbers from your URL to keep it clean and concise.

5. Update your URL if your circumstances change. If you change jobs, industries, or areas of expertise, consider updating your LinkedIn URL to reflect your current situation. This will ensure your URL remains relevant and aligned with your professional goals.


Customizing and optimizing your LinkedIn URL is a simple yet effective way to improve your profile’s visibility and search engine optimization. By incorporating relevant keywords and following the best practices outlined in this article, you can increase your chances of being discovered by recruiters, potential employers, and other professionals in your industry. Take the time to customize your LinkedIn URL and make it a true reflection of your professional brand.

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