How to incorporate keywords into your LinkedIn vanity URL for better visibility

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26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn has become a powerful tool for professionals to connect with each other, showcase their skills and experience, and find new opportunities. With over 740 million users worldwide, it’s important to stand out from the crowd and make your profile more discoverable. One way to do this is by customizing your LinkedIn vanity URL and incorporating relevant keywords.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a customized web address for your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters to your profile URL. However, you have the option to personalize it and make it more professional and memorable.

How to Get Your LinkedIn Vanity URL

If you haven’t already customized your LinkedIn vanity URL, here’s how you can get it:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  6. Enter the desired vanity URL in the text box and click “Save”.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  • Professionalism: A personalized LinkedIn URL looks more professional and shows that you have taken the time to optimize your profile.
  • Memorability: A customized URL is easier to remember for others who want to visit your profile.
  • Visibility: By incorporating keywords into your vanity URL, you increase the chances of your profile appearing in search engine results when someone searches for those keywords.
  • Branding: A personalized URL allows you to align your LinkedIn profile with your personal brand or business.

How to Incorporate Keywords into Your LinkedIn Vanity URL

Now that you understand the importance of a customized LinkedIn vanity URL, let’s dive into how you can incorporate keywords into it:

1. Research Relevant Keywords

Before you start customizing your LinkedIn URL, it’s important to research relevant keywords that are related to your industry, skills, and experience. These keywords are the terms that potential employers or clients might use when searching for professionals like you. Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find popular and relevant keywords.

2. Choose a Relevant Vanity URL

Once you have a list of relevant keywords, choose one or two that best represent your professional identity and expertise. For example, if you’re a digital marketer specializing in social media, you might choose a vanity URL like “linkedin.com/in/digitalmarketingexpert” or “linkedin.com/in/socialmediamanager”. Make sure the keywords you choose accurately reflect your skills and experience.

3. Keep it Short and Simple

While it’s important to incorporate keywords into your vanity URL, it’s also crucial to keep it short and simple. Long and complex URLs can be difficult to remember and share with others. Aim for a vanity URL that is concise and easy to type.

4. Avoid Numbers and Special Characters

When customizing your LinkedIn vanity URL, it’s best to avoid using numbers, special characters, or excessive hyphens. Stick to letters and hyphens if necessary. Numbers and special characters can make your URL look less professional and harder to remember.

How to Change Your LinkedIn Vanity URL

If you’ve already customized your LinkedIn vanity URL but want to change it, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  6. Enter the new desired vanity URL in the text box and click “Save”.

Where to Use Your LinkedIn Vanity URL

Once you have customized your LinkedIn vanity URL, it’s important to make the most of it by sharing it in various places. Here are some key places where you can use your vanity URL:

  • Resume/CV: Include your vanity URL in the contact information section of your resume or CV. This allows potential employers or clients to easily access your LinkedIn profile for more information.
  • Email Signature: Add your vanity URL to your email signature so that recipients can click on it and visit your LinkedIn profile.
  • Business Cards: Print your vanity URL on your business cards to provide a direct link to your LinkedIn profile.
  • Social Media Profiles: Include your vanity URL in your social media profiles, such as Twitter, Instagram, or Facebook, to encourage people to connect with you on LinkedIn.
  • Website or Blog: If you have a personal website or blog, add your vanity URL to your “About” or “Contact” page to direct visitors to your LinkedIn profile.

LinkedIn URL Best Practices

Here are some additional best practices to follow when customizing your LinkedIn vanity URL:

  • Consistency: Use the same vanity URL across all your online platforms to maintain consistency and make it easier for others to find you.
  • Update Regularly: If your professional focus or expertise changes, consider updating your vanity URL to reflect your new direction.
  • Don’t Overstuff: While it’s important to incorporate keywords into your vanity URL, avoid overstuffing it with too many keywords. This can make it look spammy and may not be as effective.
  • Check Availability: Before finalizing your vanity URL, make sure it’s available and hasn’t been claimed by someone else. If your desired URL is already taken, try adding a hyphen or your middle initial to make it unique.
  • Stay Professional: Remember that your LinkedIn profile is a professional representation of yourself. Choose a vanity URL that reflects your professionalism and aligns with your personal brand.

Conclusion

Customizing your LinkedIn vanity URL and incorporating relevant keywords is a simple yet effective way to boost your visibility on the platform. By following the steps outlined in this article, you can optimize your LinkedIn profile URL and increase your chances of being discovered by potential employers and clients. Remember to choose relevant keywords, keep the URL short and simple, and make the most of your customized URL by sharing it in various places. Happy networking!

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