How to incorporate your industry or niche in your LinkedIn profile web address


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your LinkedIn Profile Web Address for Your Industry or Niche

LinkedIn is the go-to platform for professionals and job seekers alike. With over 700 million users worldwide, it’s a powerful tool for personal branding, networking, and career growth. One often overlooked aspect of LinkedIn is the ability to customize your profile URL to reflect your industry or niche. In this article, we’ll show you how to incorporate your industry or niche in your LinkedIn profile web address, also known as your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random string of numbers and letters as your profile URL, which is not very memorable or professional. However, you have the option to customize your LinkedIn URL to make it more personalized and reflective of your industry or niche.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top navigation bar to access your profile.
  3. Look for the section below your profile picture and headline. You’ll see a URL with “” followed by a unique identifier.
  4. Copy the entire URL and paste it into a text document or note for future reference.

Now that you have your LinkedIn URL, let’s explore how to customize it to include your industry or niche.

How to Change Your LinkedIn URL

To change your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top navigation bar to access your profile.
  3. Look for the “Edit public profile & URL” option on the right-hand side of your profile page.
  4. Click on the pencil icon next to your current LinkedIn URL.
  5. A pop-up window will appear with the option to edit your URL. Enter your desired URL, making sure to include your industry or niche keyword.
  6. Click “Save” to save your changes.

It’s important to note that your desired URL may already be taken by another LinkedIn user. In this case, you may need to try different variations or consider using a different keyword that is still relevant to your industry or niche.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  1. Improved Personal Branding: By incorporating your industry or niche in your LinkedIn URL, you can establish a stronger personal brand that aligns with your professional goals.
  2. Enhanced Search Engine Optimization (SEO): A customized LinkedIn URL with relevant keywords can improve your visibility in search engine results, making it easier for potential employers or clients to find you.
  3. Memorable and Professional: A personalized LinkedIn URL is easier to remember and share with others. It also looks more professional on your business cards, email signature, or other marketing materials.
  4. Targeted Networking: When networking on LinkedIn, a customized URL can help you connect with professionals in your industry or niche more effectively.

Examples of Customized LinkedIn URLs

Here are a few examples of how you can incorporate your industry or niche in your LinkedIn URL:


By including your industry or niche in your LinkedIn URL, you instantly communicate your area of expertise and make a memorable impression on others.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep these best practices in mind:

  1. Use Relevant Keywords: Choose keywords that accurately represent your industry or niche. This will help search engines and LinkedIn users understand your professional focus.
  2. Avoid Special Characters: Stick to alphanumeric characters (letters and numbers) in your LinkedIn URL. Special characters can cause issues with link sharing and may look unprofessional.
  3. Keep it Short: While LinkedIn allows for longer URLs, it’s best to keep it concise and easy to remember. A shorter URL is also more visually appealing.
  4. Check for Availability: Before finalizing your customized LinkedIn URL, make sure it’s not already taken by another user. You want a unique URL that represents you and your personal brand.
  5. Regularly Review and Update: As your career progresses or if you change industries, it’s a good practice to review and update your LinkedIn URL to ensure it reflects your current professional focus.

Where to Share Your LinkedIn URL

Your customized LinkedIn URL can be shared in various ways to maximize its impact:

  • Resume/CV: Include your LinkedIn URL on your resume or CV to provide potential employers with direct access to your professional profile.
  • Email Signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.
  • Business Cards: Include your LinkedIn URL on your business cards to encourage networking and professional connections.
  • Social Media Profiles: Add your LinkedIn URL to your other social media profiles (such as Twitter, Instagram, or Facebook) to cross-promote your professional presence.
  • Website or Blog: If you have a personal website or blog, consider adding your LinkedIn URL to your contact or about page to provide visitors with an additional way to connect with you.

LinkedIn URL Optimization Tips

Here are some additional tips to optimize your LinkedIn URL:

  1. Use a URL Shortener: If your customized LinkedIn URL is too long or contains multiple keywords, consider using a URL shortener (such as Bitly or TinyURL) to create a more concise and shareable URL.
  2. Track Your URL Analytics: LinkedIn provides analytics for your profile, including the number of views and clicks on your LinkedIn URL. Take advantage of this data to measure the effectiveness of your personal branding efforts.
  3. Promote Your LinkedIn URL: Actively promote your customized LinkedIn URL through your online and offline networks. The more visibility your URL has, the more opportunities for professional connections and career growth.
  4. Update Your LinkedIn Profile: Make sure your LinkedIn profile is up to date and accurately reflects your industry or niche. Your customized URL should align with the information on your profile for consistency.
  5. Don’t Forget About Privacy: While it’s important to promote your LinkedIn URL, be mindful of your privacy settings. Adjust your privacy preferences to ensure you’re comfortable with the visibility of your profile information.


Your LinkedIn profile web address is an essential component of your personal branding strategy. By customizing your LinkedIn URL to incorporate your industry or niche, you can enhance your personal brand, improve search engine visibility, and make a memorable impression on others. Take the time to optimize your LinkedIn URL and leverage it as a powerful tool for networking, career growth, and professional success.

Remember, your LinkedIn URL is your digital business card, so make sure it represents you and your professional aspirations accurately. Start customizing your LinkedIn URL today and unlock the potential for better personal branding on the world’s largest professional networking platform.

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