How to incorporate your LinkedIn URL into your overall job search strategy


26 Sep 2023  •   3 minutes read

Author: Admin

Optimize Your LinkedIn Profile by Customizing Your LinkedIn URL

When it comes to job searching in the digital age, having a strong online presence is essential. One of the most important platforms for professionals is LinkedIn, a social network specifically designed for career development and networking. Your LinkedIn profile serves as an online resume, showcasing your skills, experience, and professional achievements. But did you know that you can further enhance your profile by customizing your LinkedIn URL?

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL. For example, your LinkedIn URL might look something like this: However, this generic URL is not very memorable or professional.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL allows you to create a more professional and personalized online presence. Here are a few reasons why you should consider customizing your LinkedIn URL:

1. Enhance Your Online Brand

By customizing your LinkedIn URL, you can align it with your personal brand. Including your name or a variation of it in your URL makes it easier for people to find and remember your profile. It also adds a touch of professionalism to your online presence.

2. Improve Search Engine Optimization (SEO)

When recruiters or potential employers search for candidates online, they often use search engines like Google. Customizing your LinkedIn URL with your name can improve your search engine rankings, making it easier for employers to find your profile when they search for you by name.

3. Make Your LinkedIn Profile Easier to Share

A customized LinkedIn URL is easier to share on various platforms, such as your resume, business cards, email signature, and social media profiles. It looks more professional and is more likely to be clicked on by potential employers or connections.

How to Customize Your LinkedIn URL

Now that you understand the benefits of customizing your LinkedIn URL, let’s dive into the steps to do it:

1. Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

2. Click on “Edit Public Profile & URL”

In the top section of your profile, you’ll see a button that says “Edit public profile & URL.” Click on it to access the customization options for your LinkedIn URL.

3. Edit Your LinkedIn URL

On the right-hand side of the page, you’ll see a section titled “Edit your custom URL.” Click on the pencil icon next to your current URL to start editing it.

4. Choose Your Custom LinkedIn URL

LinkedIn allows you to customize your URL with your name or a variation of it. Keep in mind that your URL must be unique, so it’s best to use your full name or a combination of your name and profession. Avoid using special characters or numbers that may make your URL difficult to remember or type.

5. Save Your Changes

Once you’ve chosen your custom LinkedIn URL, click on the “Save” button to save your changes. Your new URL will be immediately active and can be used to access your LinkedIn profile.

How to Use Your LinkedIn URL in Your Job Search Strategy

Now that you have a customized LinkedIn URL, it’s time to incorporate it into your job search strategy. Here are a few ways you can make the most out of your LinkedIn URL:

1. Include Your LinkedIn URL on Your Resume

Adding your LinkedIn URL to your resume allows employers to easily access your profile and learn more about your professional background. Include it in the contact section of your resume along with your email address and phone number. Be sure to hyperlink the URL so that it’s clickable when viewed digitally.

2. Share Your LinkedIn URL on Social Media

Share your LinkedIn URL on your other social media profiles, such as Twitter, Facebook, and Instagram. This allows your friends, family, and connections to easily find and connect with you on LinkedIn. You can also post updates and content on LinkedIn and share the URL with your social media followers to drive more traffic to your profile.

3. Add Your LinkedIn URL to Your Email Signature

Include your LinkedIn URL in your email signature to make it easy for recipients to access your profile. This is especially useful when reaching out to potential employers or networking contacts via email. It adds an extra touch of professionalism and makes it convenient for the recipient to learn more about you.

4. Print Your LinkedIn URL on Your Business Cards

If you have business cards, consider adding your LinkedIn URL to them. This allows you to easily share your profile with people you meet at networking events, conferences, or business meetings. It’s a great way to stay connected and build professional relationships.


Customizing your LinkedIn URL is a simple yet effective way to enhance your online presence and optimize your LinkedIn profile. By incorporating your customized LinkedIn URL into your overall job search strategy, you can make it easier for employers to find you, improve your search engine rankings, and create a more professional online brand. Take the time to customize your LinkedIn URL today and start reaping the benefits!

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