How to leverage a shortened LinkedIn URL for job search targeting.

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26 Sep 2023  •   5 minutes read

Author: Admin

How to Leverage a Shortened LinkedIn URL for Job Search Targeting

Are you currently on the hunt for a new job? If so, you’re probably aware of the importance of having a strong online presence, particularly on professional networking platforms like LinkedIn. A well-crafted LinkedIn profile can help you stand out from the competition and increase your chances of landing your dream job.

One often overlooked aspect of a LinkedIn profile is the URL. By default, LinkedIn assigns a long, random string of numbers and letters as your profile URL, which can be difficult to remember and share with others. However, did you know that you can customize your LinkedIn URL to make it shorter and more professional?

In this article, we will discuss how to leverage a shortened LinkedIn URL for job search targeting and increase your chances of getting noticed by employers. We will cover topics such as how to obtain your LinkedIn URL, how to customize it, and the benefits of using a shortened URL in your job search.

What is a LinkedIn URL?

Before we dive into how to leverage a shortened LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It is essentially your online identity on the platform, allowing others to easily find and view your professional information.

By default, LinkedIn assigns a unique URL to each user, which consists of a long string of numbers and letters. For example, a default LinkedIn URL might look something like this: www.linkedin.com/in/JohnDoe123456789. This URL is not only difficult to remember but also lacks professionalism.

How to Obtain Your LinkedIn URL

Before you can leverage a shortened LinkedIn URL, you first need to obtain your existing LinkedIn URL. Here are the steps to find your LinkedIn URL:

1. Open your preferred web browser and go to www.linkedin.com.

2. Sign in to your LinkedIn account using your email address and password.

3. Once you are signed in, click on your profile picture in the top right corner of the screen. This will open a drop-down menu.

4. From the drop-down menu, select “View profile”. This will take you to your LinkedIn profile page.

5. On your LinkedIn profile page, look for the section that displays your profile information. This section should be located at the top of the page, just below your profile picture and headline.

6. Within the profile information section, you will see a URL displayed in a smaller font. This is your LinkedIn URL. It should be something like www.linkedin.com/in/yourname.

Now that you have obtained your LinkedIn URL, let’s move on to customizing it to make it shorter and more professional.

How to Customize Your LinkedIn URL

LinkedIn allows you to customize your URL to reflect your personal brand and make it easier for others to find and remember. Here’s how you can customize your LinkedIn URL:

1. Sign in to your LinkedIn account and navigate to your profile page.

2. In the top right corner of your profile page, click on the “Edit public profile & URL” button. This will open the settings page for your public profile.

3. On the settings page, look for the section that displays your public profile URL. It should be located towards the top of the page.

4. Click on the pencil icon next to your current URL. This will allow you to edit your URL.

5. In the text box provided, enter your desired URL. It’s best to keep it simple and professional, such as your full name or a variation of it.

6. Once you have entered your desired URL, click on the “Save” button to save your changes.

Congratulations! You have successfully customized your LinkedIn URL. Now, let’s explore the benefits of using a shortened URL in your job search.

The Benefits of Using a Shortened LinkedIn URL in Your Job Search

Using a shortened LinkedIn URL in your job search can provide several benefits. Here are some of the advantages:

1. Easy to Remember and Share

A shortened LinkedIn URL is much easier to remember and share with others. Instead of a long string of random characters, your URL can now be your name or a variation of it. This makes it simpler for hiring managers, recruiters, and potential employers to find and view your profile.

2. Professional Appearance

A customized LinkedIn URL gives your profile a more professional appearance. It shows that you have taken the time to personalize your online presence and pay attention to detail. This can leave a positive impression on employers and increase your chances of being considered for job opportunities.

3. Enhanced Branding

By customizing your LinkedIn URL, you have the opportunity to enhance your personal branding. Your URL can reflect your professional identity and help you stand out from other candidates. It can also align with your personal website or portfolio, if you have one, creating a cohesive online presence.

4. Improved Search Engine Optimization (SEO)

Using a shortened LinkedIn URL can also improve your search engine optimization (SEO). When recruiters and employers search for candidates online, having a customized URL can increase your chances of appearing higher in search results. This means that more people will see your profile and consider you for job opportunities.

5. Increased Online Visibility

Lastly, a shortened LinkedIn URL can help increase your online visibility. When you share your URL on your resume, business cards, or other professional materials, people are more likely to click on it and visit your profile. This can lead to more networking opportunities and potential job offers.

Now that you understand the benefits of using a shortened LinkedIn URL, let’s explore how you can leverage it for job search targeting.

How to Leverage a Shortened LinkedIn URL for Job Search Targeting

Now that you have a shortened LinkedIn URL, it’s time to leverage it for job search targeting. Here are some strategies to make the most out of your customized URL:

1. Include Your LinkedIn URL on Your Resume

The first and most obvious way to leverage your shortened LinkedIn URL is to include it on your resume. Place it prominently in the header or footer of your resume so that it is easily visible to recruiters and hiring managers. This allows them to quickly access your LinkedIn profile and learn more about your qualifications and experience.

2. Share Your LinkedIn URL in Your Email Signature

Another effective way to leverage your shortened LinkedIn URL is to include it in your email signature. Every time you send an email, your LinkedIn URL will be visible to the recipient. This can lead to more profile views and potential job opportunities.

3. Use Your LinkedIn URL in Networking Events

When attending networking events or professional conferences, make sure to include your LinkedIn URL on your business card. This allows people you meet to easily connect with you online and stay updated on your professional activities. It also gives them a chance to learn more about your skills and experience.

4. Share Your LinkedIn URL on Social Media

Don’t forget to share your shortened LinkedIn URL on your social media profiles, such as Twitter and Facebook. This allows your friends, colleagues, and connections to easily find and connect with you on LinkedIn. It also increases your online visibility and expands your professional network.

By implementing these strategies, you can effectively leverage your shortened LinkedIn URL for job search targeting and increase your chances of getting noticed by employers.

In Conclusion

A shortened LinkedIn URL can be a powerful tool in your job search arsenal. By customizing your URL and leveraging it effectively, you can increase your online visibility, enhance your personal branding, and stand out from the competition. Remember to include your LinkedIn URL on your resume, in your email signature, on your business card, and on your social media profiles. By doing so, you will maximize your chances of landing your dream job.

So, what are you waiting for? Go ahead and customize your LinkedIn URL today!

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