How to leverage LinkedIn events for a marketing agency’s clients


26 Sep 2023  •   3 minutes read

Author: Admin


LinkedIn has become a powerful platform for professionals and businesses to connect, engage, and grow their networks. With over 675 million monthly active users, LinkedIn offers a unique opportunity for marketing agencies to leverage its features and reach a highly targeted audience. One such feature is LinkedIn Events, which allows businesses to create and promote events to their network.

Why LinkedIn Events?

LinkedIn Events can be a valuable tool for marketing agencies and their clients for several reasons:

  • Targeted Audience: LinkedIn has a highly professional user base, making it an ideal platform for B2B marketing. By creating events on LinkedIn, marketing agencies can reach a targeted audience that is interested in specific industries, job titles, or skills.
  • Increased Visibility: When an event is created on LinkedIn, it is displayed on the event tab of the company page, giving it increased visibility among followers and potential attendees. This can help generate more interest and attendance for the event.
  • Networking Opportunities: LinkedIn events not only provide a platform for marketing agencies to showcase their clients’ expertise, but also offer networking opportunities for attendees. By hosting events, marketing agencies can help their clients connect with industry professionals and potential customers.
  • Lead Generation: LinkedIn events allow marketing agencies to collect valuable data about attendees, such as their job titles, companies, and interests. This data can be used for targeted marketing campaigns and lead generation.

Creating a LinkedIn Event

Creating a LinkedIn event for a marketing agency’s clients is a straightforward process. Follow these steps to get started:

  1. Access the Events Feature: Navigate to the marketing agency’s client’s LinkedIn page and click on the “Work” tab. From the drop-down menu, select “Create a Company Event.”
  2. Fill in Event Details: Provide all the necessary information about the event, including the event name, date, time, location (if applicable), and a brief description. Make sure to optimize the event title and description with relevant keywords for better visibility.
  3. Add Speakers and Hosts: If the event features speakers or hosts, add their names, titles, and LinkedIn profiles. This will help attendees learn more about the experts and build credibility for the event.
  4. Promote the Event: Share the event on the marketing agency’s client’s LinkedIn page and encourage employees and followers to RSVP and share the event with their networks. Consider using LinkedIn’s ad targeting options to reach a wider audience and attract more attendees.
  5. Engage with Attendees: Once the event is live, actively engage with attendees by responding to comments, answering questions, and providing additional information. This will help build a sense of community and encourage attendees to stay engaged even after the event.

Best Practices for LinkedIn Events

To maximize the impact of LinkedIn events for marketing agencies and their clients, it is important to follow these best practices:

1. Optimize Event Title and Description

When creating an event on LinkedIn, make sure to optimize the event title and description with relevant keywords. This will improve the event’s visibility in search results and attract a targeted audience. Use keywords such as “LinkedIn marketing,” “B2B marketing,” and “content marketing” to attract professionals interested in these topics.

2. Create Compelling Event Graphics

Visuals play a crucial role in attracting attention and generating interest in an event. Create compelling event graphics that are visually appealing and aligned with the marketing agency’s client’s brand. Use eye-catching colors, clear fonts, and relevant imagery to make the event stand out.

3. Leverage LinkedIn Groups

LinkedIn Groups are communities of professionals with similar interests. Join relevant LinkedIn Groups related to the marketing agency’s client’s industry and share the event with group members. This can help expand the event’s reach and attract a highly targeted audience.

4. Engage with Attendees Before and After the Event

Engagement is key to creating a successful event on LinkedIn. Before the event, engage with attendees by responding to comments, answering questions, and providing additional information. After the event, follow up with attendees by sharing event highlights, resources, and next steps. This will help maintain the momentum and build long-term relationships.


LinkedIn Events offer marketing agencies a powerful tool to promote their clients’ events, reach a targeted audience, and generate leads. By following best practices and leveraging the features and functionalities of LinkedIn, marketing agencies can maximize the impact of their clients’ events and achieve their marketing objectives.

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