How to leverage LinkedIn to showcase your expertise and thought leadership


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn is not just a platform for job seekers and recruiters; it is also a powerful tool for professionals to showcase their expertise and thought leadership. One of the key elements of your LinkedIn profile that can help you stand out and make a strong impression is your profile URL. In this article, we will discuss how to optimize your LinkedIn profile URL to maximize its impact and make it work for you.

What is a LinkedIn Profile URL?

Your LinkedIn profile URL is a unique web address that directs people to your LinkedIn profile. It is a combination of your LinkedIn username and the LinkedIn domain, typically in the format of “”. This URL is an essential element of your online professional identity and can be customized to reflect your personal brand.

How to Get Your LinkedIn URL

If you are new to LinkedIn or have never paid attention to your profile URL before, you may be wondering how to find it. Here are the steps to get your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section below your profile picture and headline.
  5. Under your profile picture, you will see your current LinkedIn URL. It will be displayed as “”.

Now that you have found your LinkedIn URL, let’s explore how you can optimize it to make a stronger impact.

How to Customize Your LinkedIn URL

By default, LinkedIn assigns a random combination of numbers and letters as your profile URL. However, you have the option to customize it to make it more personalized and professional. Here’s how you can customize your LinkedIn URL:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of the page, below your profile picture.
  3. In the top right corner of the page, you will see a section called “Edit URL”.
  4. Click on the pencil icon next to your current URL.
  5. In the text box that appears, enter your desired custom URL.
  6. LinkedIn will check if the URL is available. If it is, you will see a green checkmark indicating that the URL is available to use.
  7. Click on the “Save” button to save your new custom URL.

Once you have customized your LinkedIn URL, it is important to use it strategically to maximize its impact.

How to Use Your LinkedIn URL Effectively

Your customized LinkedIn URL can be used in various ways to showcase your expertise and thought leadership. Here are some effective ways to use your LinkedIn URL:

  1. Include it in your email signature: Adding your LinkedIn URL to your email signature allows recipients to easily access your profile and learn more about your professional background.
  2. Share it on social media: Share your LinkedIn URL on platforms like Twitter, Facebook, and Instagram to attract more connections and increase your visibility among your network.
  3. Add it to your business card: Including your LinkedIn URL on your business card gives people an easy way to connect with you professionally and learn more about your skills and experiences.
  4. Include it in your resume: Adding your LinkedIn URL to your resume allows potential employers or clients to learn more about you and your professional achievements.
  5. Use it in your professional bio: If you have a personal website, blog, or online portfolio, include your LinkedIn URL in your professional bio to direct visitors to your LinkedIn profile.

By strategically using your LinkedIn URL, you can increase your visibility, expand your network, and position yourself as an expert in your field.

LinkedIn URL Best Practices

While customizing and using your LinkedIn URL, it is important to follow some best practices to ensure maximum impact. Here are some LinkedIn URL best practices to keep in mind:

  • Keep it professional: Your LinkedIn URL is a reflection of your professional identity, so make sure it is professional and aligns with your personal brand.
  • Keep it simple: Avoid using complex or hard-to-remember URLs. Opt for a URL that is simple, concise, and easy to share.
  • Avoid using numbers and special characters: Stick to using your name or a combination of your name and industry-related keywords in your LinkedIn URL. Avoid using numbers or special characters that can make it harder to remember.
  • Update it if needed: If you change your name, job title, or any other information that affects your personal brand, make sure to update your LinkedIn URL accordingly to maintain consistency.
  • Check for availability: Before finalizing your custom LinkedIn URL, make sure to check if it is available. Avoid using URLs that are already taken or used by other professionals.

Following these best practices will help you optimize your LinkedIn URL and make a strong impression on potential employers, clients, and collaborators.


Your LinkedIn profile URL is an important asset that can help you showcase your expertise and thought leadership. By customizing and optimizing your LinkedIn URL, you can make it more personalized, professional, and impactful. Use your LinkedIn URL strategically in your email signature, social media profiles, business cards, resumes, and professional bios to increase your visibility and attract more connections. Remember to follow LinkedIn URL best practices to ensure maximum impact. Now that you know how to leverage your LinkedIn URL, take the necessary steps to optimize it and make it work for you.

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