How to leverage your LinkedIn URL to expand your professional network

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26 Sep 2023  •   5 minutes read

Author: Admin

Maximize Your Professional Network with Your LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile serves as an online resume, allowing you to highlight your achievements and attract potential employers, clients, and collaborators. One of the key elements of your LinkedIn profile is your unique LinkedIn URL, which can be customized and used strategically to expand your professional network. In this article, we will explore how you can leverage your LinkedIn URL to maximize your networking opportunities.

What is a LinkedIn URL?

A LinkedIn URL is a web address that directs users to your LinkedIn profile. It typically follows the format “linkedin.com/in/yourname” or “linkedin.com/pub/yourname”. Your LinkedIn URL is unique to you and can be customized to reflect your personal brand. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but you have the option to personalize it to make it more memorable and professional.

How to Get Your LinkedIn URL

To find your LinkedIn URL, follow these steps:

1. Login to your LinkedIn account.

2. Click on “Me” in the top navigation bar.

3. Select “View profile” from the dropdown menu.

4. On your profile page, look for the URL located under your profile picture. It should start with “linkedin.com/in/”.

5. Click on the “Edit public profile & URL” button next to your profile picture. This will take you to the “Edit public profile & URL” section.

6. Under the “Edit URL” section, you can see and customize your LinkedIn URL.

7. Click on the pencil icon next to your current URL.

8. Enter your desired URL in the “Customize your public profile URL” field.

9. Click “Save” to save your changes.

Customizing Your LinkedIn URL

Customizing your LinkedIn URL is a great way to make it more personalized and professional. Here are some tips to consider when customizing your LinkedIn URL:

1. Use your full name: Ideally, your LinkedIn URL should include your full name to make it easy for others to find and remember you. Avoid using nicknames or abbreviations.

2. Keep it simple: Choose a LinkedIn URL that is simple, concise, and easy to read. Avoid using special characters, symbols, or numbers that may confuse or complicate the URL.

3. Separate words with hyphens: If your name consists of multiple words, separate them with hyphens (“-“) in your LinkedIn URL. For example, if your name is John Smith, your URL could be “linkedin.com/in/john-smith”.

4. Consider your personal brand: Your LinkedIn URL is an extension of your personal brand. If you have a personal website or blog, you can use a similar URL structure to maintain consistency and reinforce your brand identity.

5. Check availability: Before finalizing your LinkedIn URL, make sure it is available. LinkedIn will notify you if the URL you entered is already taken. In such cases, you will need to choose an alternative URL.

6. Think long-term: Once you customize your LinkedIn URL, it is not easy to change it later. Therefore, think long-term and choose a URL that you will be comfortable using even in the future.

Using Your LinkedIn URL on Your Resume

Adding your LinkedIn URL to your resume is a smart move that can enhance your professional image and provide potential employers with additional information about your skills and experience. Here’s how to do it:

1. Include it in the contact section: Add your LinkedIn URL to the contact section of your resume, along with your email address and phone number. You can write it as “LinkedIn: linkedin.com/in/yourname”.

2. Hyperlink the URL: Make your LinkedIn URL clickable by hyperlinking it. This allows recruiters and hiring managers to easily access your LinkedIn profile with a single click.

3. Use a QR code: Another option is to create a QR code for your LinkedIn URL and include it on your resume. This allows recruiters to scan the code and instantly connect with you on LinkedIn.

Finding Your LinkedIn URL on the Mobile App

If you prefer to access LinkedIn on your mobile device, here’s how to find your LinkedIn URL on the LinkedIn mobile app:

1. Open the LinkedIn app on your phone.

2. Tap on your profile picture in the top left corner of the screen. This will take you to your profile page.

3. Under your profile picture, you will see your LinkedIn URL. Tap on it to copy or share it.

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL, you can share it with others to increase your visibility and expand your professional network. Here are a few ways to share your LinkedIn URL:

1. Social media profiles: Include your LinkedIn URL in the bio or “about” section of your other social media profiles, such as Twitter, Instagram, or Facebook. This allows your followers and connections on other platforms to easily find and connect with you on LinkedIn.

2. Email signature: Add your LinkedIn URL to your email signature. This way, every time you send an email, the recipient can easily access your LinkedIn profile and learn more about you.

3. Business cards: Include your LinkedIn URL on your business cards. When you exchange business cards with someone, they can visit your LinkedIn profile and connect with you later.

4. Personal website or blog: If you have a personal website or blog, include a link to your LinkedIn profile in the “contact” or “about me” section. This allows visitors to learn more about your professional background and connect with you on LinkedIn.

5. Professional networking events: When attending professional networking events, mention your LinkedIn URL when introducing yourself. This gives people an easy way to connect with you after the event.

6. Online forums and communities: If you are an active participant in online forums or communities related to your industry or profession, consider adding your LinkedIn URL to your profile or forum signature. This can help you establish credibility and attract relevant connections.

The Importance of a Custom LinkedIn URL

Having a custom LinkedIn URL is important for several reasons:

1. Professionalism: A custom LinkedIn URL adds a level of professionalism to your online presence. It shows that you care about your personal brand and are serious about your professional development.

2. Memorability: A customized LinkedIn URL is easier to remember and share with others. This increases the chances of people visiting your profile and connecting with you.

3. Search engine optimization (SEO): By customizing your LinkedIn URL with your full name, you can improve your search engine visibility. When someone searches for your name on Google, your LinkedIn profile is more likely to appear in the search results.

4. Brand consistency: A custom LinkedIn URL that matches your personal website or blog helps maintain brand consistency across different platforms. This reinforces your professional identity and makes it easier for others to recognize and remember you.

LinkedIn URL Best Practices

Here are some best practices to keep in mind when optimizing your LinkedIn URL:

1. Avoid using special characters: LinkedIn does not support special characters in URLs, so stick to letters, numbers, and hyphens.

2. Use lowercase letters: LinkedIn URLs are case-insensitive, but using lowercase letters is recommended for consistency.

3. Keep it professional: Your LinkedIn URL represents your professional identity, so avoid using inappropriate or unprofessional words in your URL.

4. Regularly review and update: As your career progresses, you may want to update your LinkedIn URL to reflect changes in your name or personal brand. Regularly review your URL and make necessary updates.

Conclusion

Your LinkedIn URL is an essential tool for expanding your professional network and showcasing your skills and experience. By customizing and strategically sharing your LinkedIn URL, you can increase your visibility, attract relevant connections, and enhance your professional image. Follow the steps outlined in this article to get, customize, and share your LinkedIn URL for maximum impact. Remember to keep your URL professional, consistent with your personal brand, and easy to remember. Happy networking!

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