How to leverage your LinkedIn URL to showcase your expertise


26 Sep 2023  •   5 minutes read

Author: Admin


LinkedIn is a powerful platform for professionals to connect, network, and showcase their expertise. With over 760 million users worldwide, it’s crucial to make your LinkedIn profile stand out from the crowd. One way to do this is by leveraging your LinkedIn URL. In this article, we will explore how you can optimize your LinkedIn URL to showcase your expertise and enhance your professional branding. We will cover topics such as how to get your LinkedIn URL, how to customize it, and how to share it on your resume and business cards. Let’s get started!

What is a LinkedIn URL?

Before we dive into the details of optimizing your LinkedIn URL, let’s first understand what it is. Your LinkedIn URL is the web address that directs people to your LinkedIn profile. It typically includes your name and some random numbers or letters. For example, a typical LinkedIn URL might look like this: This URL serves as your digital identity on LinkedIn and can be customized to reflect your personal brand.

How to Get Your LinkedIn URL

By default, LinkedIn assigns a unique URL to your profile when you create an account. However, this default URL is usually long and not very memorable. To get your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on the “Me” icon at the top of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL under your profile picture.
  5. Click on the “Edit public profile & URL” link next to the URL.
  6. In the right-hand column, you will see a section titled “Edit URL.” Click on the pencil icon next to it.
  7. Enter your desired custom URL in the text box.
  8. Click on the “Save” button to save your changes.

Once you have completed these steps, your LinkedIn URL will be updated to reflect your custom URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a great way to make it more memorable and reflective of your personal brand. Here are some tips to help you customize your LinkedIn URL:

  • Use your full name: Including your full name in your LinkedIn URL makes it easier for people to find you and remember your URL. Avoid using nicknames or abbreviations.
  • Keep it simple: Try to keep your LinkedIn URL simple and easy to remember. Avoid using special characters or numbers that might confuse people.
  • Avoid spammy keywords: While it’s important to optimize your LinkedIn URL for search engines, avoid using spammy keywords that may negatively impact your professional branding. Use relevant keywords that accurately reflect your expertise and industry.
  • Be consistent: If possible, try to use the same LinkedIn URL across all your online platforms and personal branding materials. This creates consistency and makes it easier for people to find and connect with you.

To customize your LinkedIn URL, follow the steps outlined in the previous section on how to get your LinkedIn URL. Once you reach the “Edit URL” section, enter your desired custom URL and click on the “Save” button to save your changes.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Enhanced professional branding: A customized LinkedIn URL helps establish a strong personal brand and makes it easier for people to find and remember you.
  2. Improved search engine visibility: By incorporating relevant keywords in your LinkedIn URL, you increase the chances of appearing in search engine results when someone searches for professionals in your industry or with your expertise.
  3. Easy sharing: A customized LinkedIn URL is easier to share with others, whether it’s on your resume, business cards, or other online platforms.
  4. Increased credibility: A professional-looking LinkedIn URL adds credibility to your profile and shows that you take your professional online presence seriously.

Where to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it strategically to maximize its impact. Here are some places where you can share your LinkedIn URL:

  • On your resume: Including your LinkedIn URL on your resume allows potential employers and recruiters to easily access your profile and learn more about your qualifications and experience.
  • On your business cards: Adding your LinkedIn URL to your business cards is a great way to encourage professional connections to connect with you on LinkedIn.
  • In your email signature: Including your LinkedIn URL in your email signature provides a subtle yet effective way to promote your professional brand.
  • On your other social media profiles: Consider adding your LinkedIn URL to your other social media profiles, such as Twitter, Facebook, or Instagram. This cross-promotion can help increase your visibility and connect with a wider professional network.

Remember to make your LinkedIn URL easily clickable by hyperlinking it in the appropriate places.

Optimizing Your LinkedIn URL for Search Engines

Optimizing your LinkedIn URL for search engines can significantly improve your visibility and reach on the platform. Here are some tips to help you optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate relevant keywords in your LinkedIn URL to increase the chances of appearing in search engine results. For example, if you are a marketing professional, consider including keywords such as “marketing,” “digital marketing,” or “marketing strategist” in your URL.
  • Avoid generic terms: While it’s important to include keywords, avoid using generic terms that may not differentiate you from other professionals. Be specific and focus on your unique expertise and qualifications.
  • Shorten your URL: LinkedIn allows you to customize your URL, but it’s important to keep it relatively short. Long URLs can appear spammy and may not be fully displayed in search engine results.
  • Use hyphens or underscores: When customizing your LinkedIn URL, use hyphens or underscores to separate words. This makes it easier for search engines to recognize and interpret the keywords in your URL.
  • Regularly update your profile: Keeping your LinkedIn profile up to date with fresh content and relevant keywords can further enhance your search engine optimization (SEO) efforts.

By following these optimization tips, you can increase the visibility of your LinkedIn profile and attract more relevant connections and opportunities.

LinkedIn URL Best Practices

To make the most of your LinkedIn URL, here are some best practices to keep in mind:

  • Regularly review and update your LinkedIn URL: As your professional brand evolves, it’s important to review and update your LinkedIn URL accordingly. This ensures that your URL always reflects your current expertise and qualifications.
  • Monitor your web analytics: If you have a personal website or blog, consider using web analytics tools to track the traffic coming from your LinkedIn URL. This can provide valuable insights into the effectiveness of your LinkedIn profile and help you make informed decisions about optimizing your online presence.
  • Engage with your LinkedIn network: Building a strong network on LinkedIn is not just about having a customized URL. Engage with your connections, share relevant content, and participate in industry discussions to maximize the impact of your LinkedIn profile.
  • Keep your profile updated: In addition to optimizing your LinkedIn URL, make sure to regularly update your profile with new skills, achievements, and experiences. This helps keep your profile fresh and showcases your continuous professional growth.


Your LinkedIn URL is a valuable asset that can help you showcase your expertise and enhance your professional branding. By customizing your LinkedIn URL, sharing it strategically, and optimizing it for search engines, you can maximize its impact and attract relevant connections and opportunities. Remember to regularly review and update your LinkedIn URL to ensure it accurately reflects your current professional brand. Leverage the power of your LinkedIn URL to stand out in the digital professional landscape!

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