How to leverage your LinkedIn vanity URL for career advancement


26 Sep 2023  •   4 minutes read

Author: Admin

Maximize Your Career Advancement with a Custom LinkedIn URL

In today’s digital age, having a strong online presence is crucial for career advancement. One of the most important platforms for professionals is LinkedIn. With over 700 million users worldwide, LinkedIn provides a unique opportunity to connect with industry peers, showcase your skills and experience, and discover new career opportunities. However, simply having a LinkedIn profile is not enough. To truly stand out and make a lasting impression, you need to optimize your profile, and a great place to start is by customizing your LinkedIn vanity URL.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a customized web address for your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters to your profile URL, which is not memorable or professional-looking. However, with a vanity URL, you can create a unique web address that reflects your personal brand and makes it easier for others to find and connect with you.

For example, instead of a generic LinkedIn URL like “”, you can have a custom LinkedIn vanity URL like “”. This not only looks more professional but also helps you establish a strong online presence and personal brand.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn vanity URL is quick and easy. Follow these steps to create your own:

  1. Login to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top right corner of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the “Edit public profile & URL” button and click on it.
  5. Under the “Edit URL” section on the right-hand side, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  6. In the “Edit your custom URL” window, enter your desired vanity URL. Keep it professional and easy to remember. Avoid using numbers or special characters.
  7. Click “Save” to apply your new custom LinkedIn URL.

Once you have set up your custom LinkedIn vanity URL, make sure to update it on your resume, business cards, email signatures, and other professional platforms. This will ensure consistency and make it easier for potential employers or clients to find you.

Benefits of a Custom LinkedIn URL

Having a custom LinkedIn vanity URL offers several benefits that can significantly impact your career advancement:

1. Professionalism and Credibility

A custom LinkedIn vanity URL instantly enhances your professionalism and credibility. It shows that you are serious about your online presence and personal brand. A generic URL with random characters may give the impression that you are not actively managing your LinkedIn profile or that you are not tech-savvy. On the other hand, a customized URL demonstrates attention to detail and a commitment to presenting yourself in the best possible light.

2. Branding and Memorability

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your brand and make it more memorable. Using your name or a variation of it in your vanity URL helps establish a consistent online identity. It also makes it easier for others to find you and connect with you on LinkedIn.

3. Search Engine Optimization (SEO)

Search engines like Google often prioritize LinkedIn profiles in their search results. Having a customized LinkedIn vanity URL increases your chances of appearing higher in search rankings when someone searches for your name. This can be especially beneficial if you have a common name or if you share your name with other professionals in your field. A unique vanity URL will help differentiate you and ensure that your profile stands out.

4. Easy Sharing and Promotion

A customized LinkedIn URL is much easier to share and promote. Whether you’re including it in your email signature, sharing it on social media, or adding it to your business card, a memorable vanity URL makes it simple for others to access your LinkedIn profile. This can lead to more profile views, connection requests, and potential career opportunities.

Best Practices for Customizing Your LinkedIn URL

While it’s important to customize your LinkedIn vanity URL, it’s equally important to follow some best practices to ensure maximum impact:

1. Keep it Simple and Professional

When choosing your custom LinkedIn URL, keep it simple, professional, and easy to remember. Ideally, use your full name or a variation of it. Avoid adding numbers, hyphens, or special characters, as they can make your URL harder to remember and less visually appealing.

2. Be Consistent

Consistency is key when it comes to personal branding. Use the same custom LinkedIn vanity URL across all your professional platforms, including your resume, business cards, email signatures, and social media profiles. This ensures that your online presence is cohesive and reinforces your personal brand.

3. Check Availability

Before finalizing your custom LinkedIn URL, make sure it’s available. LinkedIn may not allow you to use a vanity URL that is already taken by another user. Experiment with different variations of your name or consider adding your middle initial or industry-specific keyword to make your URL unique.

4. Update Your LinkedIn Public Profile Settings

After customizing your LinkedIn URL, review your public profile settings to ensure that your profile is visible to the right audience. You can choose to make your entire profile public or customize the visibility of specific sections. Consider your career goals and target audience when making these selections.


Your LinkedIn vanity URL is a powerful tool that can greatly impact your career advancement. By customizing your URL, you not only enhance your professionalism and credibility but also make it easier for others to find and connect with you. Take the time to create a memorable and professional vanity URL, and be sure to update it on all your professional platforms. With a custom LinkedIn URL, you’ll be one step closer to achieving your career goals.

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