How to make your LinkedIn profile link stand out in a competitive job market.


26 Sep 2023  •   3 minutes read

Author: Admin


In today’s competitive job market, having a strong online presence is essential. One of the most important platforms for professionals is LinkedIn. It allows you to showcase your skills, experience, and accomplishments to potential employers, recruiters, and connections. However, with millions of users on LinkedIn, it’s crucial to make your profile stand out. One way to do this is by customizing your LinkedIn profile link. In this article, we will discuss how to make your LinkedIn profile link stand out and increase your visibility in the job market.

What is a LinkedIn Profile Link?

A LinkedIn profile link is a unique web address that directs users to your LinkedIn profile. It typically includes your name or a variation of it, along with some additional characters. For example, a standard LinkedIn profile link might look like this: This link is automatically generated by LinkedIn when you create your profile, but you have the option to customize it to make it more memorable and professional.

How to Customize Your LinkedIn Profile Link

Customizing your LinkedIn profile link is a simple process that can be done in a few steps:

Step 1: Go to Your Profile

First, log in to your LinkedIn account and go to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Edit Your Public Profile & URL

Next, click on the “Edit public profile & URL” option on the right-hand side of your profile page. This will take you to the settings page where you can customize your LinkedIn profile link.

Step 3: Customize Your URL

On the settings page, scroll down until you find the “Edit your custom URL” section. Here, you can enter a new URL for your LinkedIn profile. It’s best to use your full name or a variation of it to keep it professional and easy to remember. Avoid using numbers or random characters that may make your URL look unprofessional.

Step 4: Save Your Changes

Once you’ve entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and let you know if it’s already taken. If your desired URL is not available, try using a different variation of your name or add your middle initial to make it unique.

How to Optimize Your LinkedIn Profile Link

Now that you have customized your LinkedIn profile link, it’s time to optimize it for search engines. By doing so, you can increase the chances of your profile appearing in search results when someone searches for your name or relevant keywords.

Use Relevant Keywords in Your LinkedIn Profile Link

When customizing your LinkedIn profile link, try to include relevant keywords that describe your profession, skills, or industry. For example, if you’re a marketing professional, you can include the word “marketing” in your URL. This will help search engines understand the content of your profile and improve its visibility in search results.

Share Your LinkedIn Profile Link on Other Platforms

Another way to optimize your LinkedIn profile link is by sharing it on other platforms. This includes your personal website, blog, social media profiles, and even your email signature. By including your LinkedIn profile link in these places, you increase the chances of people visiting your profile and connecting with you.

Make Your LinkedIn URL Easily Shareable

In addition to optimizing your LinkedIn profile link for search engines, you should also make it easily shareable. This means using a URL shortener tool to create a shorter and more memorable link. There are several URL shortener tools available online, such as Bitly and TinyURL. These tools allow you to create a shorter version of your LinkedIn profile link that is easier to share via email, social media, or on your business card.


In conclusion, customizing your LinkedIn profile link is a simple yet effective way to make your profile stand out in a competitive job market. By following the steps outlined in this article, you can create a personalized and professional LinkedIn URL that is easy to remember and share. Remember to optimize your profile link with relevant keywords and make it easily shareable on other platforms. By doing so, you increase your visibility and chances of connecting with potential employers and industry professionals.

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