How to make your LinkedIn profile URL memorable


26 Sep 2023  •   4 minutes read

Author: Admin

Creating a Memorable LinkedIn Profile URL

When it comes to building your professional online presence, having a strong LinkedIn profile is essential. Your LinkedIn profile serves as an online resume, allowing you to showcase your skills, experience, and accomplishments to potential employers and connections. While most people focus on optimizing the content of their profiles, many overlook an important aspect of their LinkedIn presence – their profile URL.

Why Does Your LinkedIn Profile URL Matter?

Your LinkedIn profile URL is the web address that directs others to your profile. By default, LinkedIn assigns a generic URL with a combination of numbers and letters, which can be difficult to remember or share with others. However, you have the option to customize your profile URL to make it more memorable and professional. Here’s why it’s important:

1. Enhances Your Personal Branding

Customizing your LinkedIn profile URL allows you to enhance your personal branding. A memorable and professional URL that includes your name will make it easier for others to find and recognize your profile. It adds a touch of personalization and helps establish your online presence.

2. Increases Your Profile Visibility

Having a customized LinkedIn profile URL can also improve your profile’s visibility in search engine results. When people search for your name on search engines like Google, Bing, or Yahoo, your LinkedIn profile is likely to appear among the top results. A personalized URL makes it easier for search engines to index and display your profile, increasing your chances of being found by potential employers, clients, or colleagues.

3. Makes Your Profile Easier to Share

When networking or applying for job opportunities, you often need to share your LinkedIn profile with others. A customized URL is much easier to share verbally, in emails, on business cards, or on other social media platforms. It eliminates the need for others to search for your profile and ensures that they land directly on your profile page.

How to Customize Your LinkedIn Profile URL

Now that you understand the importance of a memorable LinkedIn profile URL, let’s explore how you can customize yours. Follow these simple steps:

Step 1: Access Your LinkedIn Profile

To begin, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Profile” in the top navigation menu.

Step 2: Edit Your Public Profile & URL

On your profile page, look for the “Edit public profile & URL” option, which is usually located on the right-hand side of the page. Click on it to access the editing options for your profile URL.

Step 3: Customize Your URL

Once you’re on the “Edit public profile & URL” page, scroll down until you find the section labeled “Edit URL” or “Customize your public profile URL.” In this section, you’ll see your current LinkedIn profile URL and an option to customize it.

Step 4: Choose Your Custom URL

When choosing a custom LinkedIn profile URL, it’s best to use your full name or a variation of it. Keep it simple, professional, and easy to remember. Avoid using any special characters or unrelated words that may confuse others. LinkedIn allows you to use up to 30 characters in your URL, so make the most of it.

Step 5: Save Your Changes

Once you’ve entered your desired custom URL, click on the “Save” or “Apply” button to save your changes. LinkedIn will check if the URL you’ve chosen is available. If it’s already taken by someone else, you’ll need to try another variation until you find an available one.

Best Practices for Creating a Memorable LinkedIn Profile URL

Now that you know how to customize your LinkedIn profile URL, let’s explore some best practices to help you create a memorable and effective URL:

1. Keep It Simple

Choose a URL that is simple and easy to remember. Avoid using complex combinations of letters, numbers, or special characters that may confuse others. Using your name or a variation of it is usually the best option.

2. Use Your Full Name

Using your full name in your LinkedIn profile URL is ideal. It helps others find and recognize you easily. If your full name is already taken, consider adding your middle initial, a hyphen, or using a combination of your first and last name.

3. Be Consistent

If you have already established a personal brand or online presence using a specific URL format, try to maintain consistency across all platforms. This will make it easier for others to find and connect with you.

4. Avoid Numbers and Special Characters

Avoid including numbers or special characters in your LinkedIn profile URL unless they are an essential part of your personal brand. They can make the URL more difficult to remember and share.

5. Check Availability

Before finalizing your custom URL, make sure to check if it’s available. LinkedIn will notify you if the URL you’ve chosen is already taken. Keep trying different variations until you find an available one that suits your needs.

6. Update Existing Links

If you have already shared your LinkedIn profile URL on other platforms or in your resume, make sure to update those links with your new custom URL. This will ensure that people are redirected to your profile correctly.

7. Share Your URL

Once you have customized your LinkedIn profile URL, start sharing it with others. Add it to your email signature, business cards, resume, and other professional platforms. The more you share your URL, the more visibility and connections you can gain.


Your LinkedIn profile URL plays a significant role in establishing your online presence and personal branding. By customizing your URL, you can make it more memorable, professional, and easier to share. Follow the steps outlined in this article to customize your LinkedIn profile URL and implement the best practices to create a URL that stands out. Start maximizing your LinkedIn profile’s potential and increase your visibility in the professional world.

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