How to make your LinkedIn URL more accessible to potential employers


26 Sep 2023  •   4 minutes read

Author: Admin


When it comes to professional networking and job searching, LinkedIn is the go-to platform for many individuals. With over 760 million users worldwide, LinkedIn provides a valuable opportunity to showcase your skills, experience, and qualifications to potential employers.

One important aspect of your LinkedIn profile is the URL, or web address, that links to your profile. By default, LinkedIn assigns a unique URL to each user’s profile, but did you know that you can customize and optimize your LinkedIn URL to make it more accessible to potential employers? In this article, we’ll explore why having an optimized LinkedIn URL is important and provide step-by-step instructions on how to customize and share it effectively.

The Importance of a Customized LinkedIn URL

Your LinkedIn URL is like your online business card. It’s a direct link to your professional profile and can be easily shared with potential employers, recruiters, and colleagues. Here are a few reasons why having a customized LinkedIn URL is important:

1. Professionalism

A customized LinkedIn URL looks more professional and shows that you have taken the time to personalize your profile. It also makes it easier for others to remember and access your profile when searching for you online.

2. Branding

By customizing your LinkedIn URL, you can incorporate your name or relevant keywords that reflect your personal brand. This can help you stand out among other professionals with generic or randomly generated URLs.

3. Search Engine Optimization (SEO)

An optimized LinkedIn URL can improve your search engine visibility. When potential employers or recruiters search for your name on search engines like Google, having a customized LinkedIn URL can increase the chances of your profile appearing higher in the search results.

4. Easy Sharing

A customized LinkedIn URL is easier to share on various platforms, such as your resume, email signature, business cards, or social media profiles. It provides a clean and professional link that directs people straight to your profile.

How to Customize Your LinkedIn URL

Now that you understand the importance of having a customized LinkedIn URL, let’s dive into the step-by-step process of how to change your LinkedIn URL:

Step 1: Sign in to LinkedIn

The first step is to sign in to your LinkedIn account. If you don’t have an account yet, you’ll need to create one before you can proceed.

Step 2: Go to your Profile

Once you’re signed in, click on the “Me” icon in the top right corner of the LinkedIn homepage. From the dropdown menu, select “View profile” to access your profile page.

Step 3: Edit your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button, which is located on the right side of your profile photo and headline. This will take you to the settings page for your public profile.

Step 4: Customize your URL

Scroll down to the section labeled “Edit your custom URL” and click on the pencil icon next to your current URL. A box will appear where you can enter your desired custom URL.

Step 5: Choose a memorable URL

When choosing your custom URL, it’s important to select something that is memorable and reflects your professional identity. Ideally, you should use your full name or a variation of it. Avoid using numbers, special characters, or unrelated words that may make it difficult for others to remember or type your URL correctly.

Step 6: Save your changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and notify you if it’s already taken. If that’s the case, try adding your middle initial or a relevant keyword to make it unique.

Step 7: Share your new URL

Once your custom URL is saved, you can start sharing it with others. LinkedIn provides various options for sharing, such as copying the URL, sharing it on social media, or embedding it on your website or blog. Choose the method that suits your needs and start promoting your optimized LinkedIn profile.

Tips for Optimizing Your LinkedIn URL

While customizing your LinkedIn URL is a great first step, there are a few additional tips you can follow to optimize it further:

1. Keep it consistent

Try to keep your LinkedIn URL consistent with your other online profiles, such as your personal website, blog, or other social media platforms. This helps create a cohesive online presence and makes it easier for others to find you.

2. Use relevant keywords

Incorporate relevant keywords into your LinkedIn URL to improve its search engine optimization. Think about the skills, industry, or job titles that are relevant to your profession and include them in your URL.

3. Avoid changing it frequently

Once you have customized your LinkedIn URL, try to avoid changing it frequently. Changing your URL too often can lead to broken links and confusion among those who have saved or shared your previous URL.

4. Regularly update your profile

Optimizing your LinkedIn URL is just one aspect of maintaining a professional online presence. Make sure to regularly update your profile with new experiences, skills, and qualifications to keep it relevant and appealing to potential employers.


Customizing and optimizing your LinkedIn URL is a simple yet effective way to make your profile more accessible to potential employers. By following the step-by-step instructions provided in this article, you can create a customized URL that reflects your professional identity and improves your online visibility. Remember to keep your URL consistent, use relevant keywords, and regularly update your profile to maximize the impact of your LinkedIn presence. Happy networking!

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