How to make your LinkedIn URL more memorable for recruiters


26 Sep 2023  •   5 minutes read

Author: Admin

How to Optimize Your LinkedIn URL for Recruiters

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With millions of users, it can be challenging to stand out among the crowd and catch the attention of recruiters. One way to make yourself more discoverable on LinkedIn is by optimizing your LinkedIn URL. In this article, we will discuss how you can make your LinkedIn URL more memorable for recruiters and increase your chances of getting noticed.

What is a LinkedIn URL?

Before we dive into the details of optimizing your LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that directs people to your LinkedIn profile. It typically consists of your name and some random numbers and letters. For example, a typical LinkedIn URL might look like this:

How to Get Your LinkedIn URL

If you are new to LinkedIn or haven’t customized your URL yet, you can easily find your LinkedIn URL by following these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, you will see your LinkedIn URL under your profile picture. It will be displayed as a clickable link.

Once you have located your LinkedIn URL, you can proceed to customize it to make it more memorable and optimized for recruiters.

How to Change Your LinkedIn URL

By default, LinkedIn assigns a random URL to your profile when you first create your account. However, you have the option to change your LinkedIn URL to make it more personalized and professional. Here are the steps to change your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the page.
  3. Select “View Profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” on the right-hand side of the page.
  5. Underneath your profile picture, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  6. A new window will open where you can edit your LinkedIn URL.
  7. Enter your desired LinkedIn URL in the text box. Keep in mind that you can only use letters, numbers, hyphens, or underscores in your URL.
  8. Click on the “Save” button to save your new LinkedIn URL.

Congratulations! You have successfully changed your LinkedIn URL. Your new URL will now be more personalized and easier to remember for recruiters.

Why is a Memorable LinkedIn URL Important for Recruiters?

As a job seeker, it is essential to make it as easy as possible for recruiters to find and view your LinkedIn profile. A memorable LinkedIn URL can significantly impact your chances of getting noticed by recruiters for the following reasons:

  • Improved Branding: A personalized LinkedIn URL with your name can enhance your personal branding and make you more memorable to recruiters.
  • Easy Sharing: A shorter and more concise LinkedIn URL is easier to share on business cards, resumes, email signatures, and other professional platforms.
  • Increased Credibility: A customized LinkedIn URL demonstrates your attention to detail and professionalism, which can boost your credibility in the eyes of recruiters.
  • Enhanced Searchability: A keyword-rich LinkedIn URL can improve your search engine optimization (SEO) and increase the chances of your profile appearing in relevant search results.

Best Practices for Customizing Your LinkedIn URL

Now that you understand the importance of a memorable LinkedIn URL, let’s explore some best practices for customizing your URL:

  1. Use Your Full Name: Ideally, your LinkedIn URL should include your full name to make it easier for recruiters to find you. Avoid using nicknames or abbreviations unless they are commonly associated with your professional identity.
  2. Avoid Numbers and Special Characters: Try to create a LinkedIn URL without any random numbers or special characters. Stick to letters, hyphens, or underscores to keep it clean and professional.
  3. Make it Short and Concise: Keep your LinkedIn URL as short and concise as possible. Longer URLs can be difficult to remember and type accurately.
  4. Include Keywords: Incorporate relevant keywords in your LinkedIn URL to improve your search engine visibility. For example, if you are a marketing professional, you could include the word “marketing” in your URL.
  5. Check Availability: Before finalizing your LinkedIn URL, make sure it is available. LinkedIn will prompt you if the URL you entered is already taken. Try different variations of your name or consider adding your middle initial if your desired URL is not available.
  6. Update Your Online Presence: Once you have customized your LinkedIn URL, make sure to update your online presence accordingly. Update your email signatures, business cards, resumes, and other professional profiles with your new LinkedIn URL.

By following these best practices, you can create a memorable and optimized LinkedIn URL that will increase your chances of getting noticed by recruiters.

How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to start sharing it with the world! Here are some ways you can share your LinkedIn URL:

  • Add it to Your Resume: Include your LinkedIn URL on your resume to provide recruiters with easy access to your profile. You can place it in the header or footer section of your resume.
  • Include it in Your Email Signature: Add your LinkedIn URL to your email signature to make it easily accessible to anyone you communicate with professionally.
  • Share it on Social Media: Promote your LinkedIn profile by sharing your URL on other social media platforms, such as Twitter, Facebook, or Instagram. This can help you expand your professional network and increase your visibility.
  • Use it in Business Cards: Print your LinkedIn URL on your business cards to provide potential employers with a direct link to your professional profile.
  • Include it in Presentations: If you give presentations or speak at conferences, consider adding your LinkedIn URL to your presentation slides. This can be a great way to connect with the audience and expand your network.

Remember, the more you share your LinkedIn URL, the more exposure and opportunities you will create for yourself.

LinkedIn URL Optimization Tips

Here are some additional tips to further optimize your LinkedIn URL:

  • Customize Your Public Profile URL: LinkedIn allows you to customize your public profile URL, which is the URL that non-LinkedIn members see when they visit your profile. Make sure to customize this URL as well to maintain consistency and improve your personal branding.
  • Use a URL Shortener: If you have a long LinkedIn URL, you can use a URL shortener service like Bitly or TinyURL to create a shorter and more shareable link. This can be especially useful when sharing your LinkedIn URL on platforms with character limitations, such as Twitter.
  • Monitor Your LinkedIn URL: Regularly check your LinkedIn URL to ensure it is still active and directing people to your profile. Sometimes, LinkedIn may update its URL structure, and your customized URL may no longer work.
  • Update Your LinkedIn Profile: While customizing your LinkedIn URL is important, don’t forget to update your LinkedIn profile with relevant information, keywords, and a professional profile picture. A well-optimized profile will complement your personalized LinkedIn URL and increase your chances of attracting recruiters.

By following these optimization tips, you can maximize the impact of your LinkedIn URL and improve your chances of standing out to recruiters.


Your LinkedIn URL is an essential component of your professional online presence. By customizing your LinkedIn URL and making it more memorable for recruiters, you can increase your chances of getting noticed and landing your dream job. Follow the steps outlined in this article to optimize your LinkedIn URL, and remember to regularly update your profile to complement your personalized URL. Happy networking!

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