How to make your LinkedIn URL more professional and polished


26 Sep 2023  •   5 minutes read

Author: Admin

Optimize Your LinkedIn Profile with a Professional URL

LinkedIn is a powerful platform for building professional connections, showcasing your skills and experience, and finding new opportunities. One important aspect of your LinkedIn profile that often gets overlooked is your LinkedIn URL. Your LinkedIn URL is the web address that directs people to your profile, and having a professional and polished URL can make a big difference in how you are perceived by others. In this article, we will discuss how to make your LinkedIn URL more professional and polished, and why it is important to do so.

How to Get Your LinkedIn URL

Before you can make any changes to your LinkedIn URL, you need to know what it is. Here’s how you can find your LinkedIn URL:

  1. Login to your LinkedIn account
  2. Click on “Me” in the top navigation bar
  3. Select “View profile” from the dropdown menu
  4. Look for the URL under your profile picture
  5. Copy the URL and keep it handy for future reference

Now that you have your LinkedIn URL, let’s explore how you can change it to make it more professional and polished.

How to Change Your LinkedIn URL

If you are not happy with your current LinkedIn URL or if it contains random numbers and letters, you can easily change it to something more customized. Here’s how:

  1. Login to your LinkedIn account
  2. Click on “Me” in the top navigation bar
  3. Select “View profile” from the dropdown menu
  4. Click on the “Edit public profile & URL” button on the right-hand side of your profile page
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL
  6. Type in your desired custom URL in the text box
  7. Click on “Save”

Once you have changed your LinkedIn URL, it’s important to customize it in a way that reflects your professional brand and makes it easy for others to remember and find you. Here are some tips to help you create a polished and professional LinkedIn URL:

LinkedIn URL Customization Tips

1. Use your full name: Including your full name in your LinkedIn URL is a great way to create a professional and personalized URL. It not only helps others identify you easily but also adds a touch of authenticity to your profile. For example, if your name is John Doe, your LinkedIn URL could be something like “”.

2. Remove unnecessary characters: When customizing your LinkedIn URL, it’s best to keep it clean and free from unnecessary characters. Avoid using special characters, numbers, or random strings of letters that don’t add any value to your URL. Stick to using only letters and hyphens (-) if needed to separate words.

3. Keep it simple and memorable: Aim for a LinkedIn URL that is simple, concise, and easy to remember. Avoid using long phrases or complicated words that can make it hard for others to type or remember your URL. Short and sweet is the way to go.

4. Customize it for your industry: Depending on your profession or industry, you can add a relevant keyword to your LinkedIn URL to make it more targeted and search-friendly. For example, if you are a graphic designer, you can include “design” or “graphicdesign” in your URL.

5. Check for availability: Before finalizing your new LinkedIn URL, make sure to check its availability. It’s possible that someone else may already be using the URL you want, so it’s important to choose a unique URL that sets you apart. LinkedIn will let you know if the URL is already taken or if it’s available for use.

Now that you know how to change and customize your LinkedIn URL, let’s discuss why it’s important to have a professional and polished URL.

The Importance of a Professional LinkedIn URL

Your LinkedIn URL is often the first thing people see when they come across your profile. It’s like your digital business card, and having a professional and polished URL can leave a strong impression on others. Here are some reasons why a professional LinkedIn URL is important:

1. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing it to include your name or relevant keywords, you are reinforcing your professional identity and making it easier for others to recognize and remember you.

2. Credibility: A professional LinkedIn URL adds credibility to your profile. It shows that you take your professional presence seriously and are invested in creating a positive online image. It also demonstrates attention to detail and a commitment to professionalism.

3. Searchability: When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results. Having a professional LinkedIn URL can improve your search engine optimization (SEO) and make it easier for people to find you online.

4. Shareability: A professional LinkedIn URL is easy to share with others. Whether you are networking, applying for jobs, or promoting your business, having a clean and concise URL makes it effortless for others to visit your profile and connect with you.

Where to Use Your LinkedIn URL

Now that you have a professional and polished LinkedIn URL, it’s time to put it to good use. Here are some places where you can use your LinkedIn URL:

1. Resume: Including your LinkedIn URL on your resume can provide potential employers with additional information about your professional background and accomplishments. It also allows them to easily connect with you and view your profile.

2. Email Signature: Adding your LinkedIn URL to your email signature is a great way to promote your professional profile and invite others to connect with you. It’s a subtle but effective way to expand your network and stay in touch with colleagues and clients.

3. Business Card: If you have a physical business card, consider including your LinkedIn URL alongside your other contact information. This gives people an easy way to access your profile and learn more about your professional expertise.

4. Social Media Profiles: Many social media platforms allow you to include a website link in your profile. Use this opportunity to showcase your LinkedIn profile by adding your LinkedIn URL to your social media bios.

5. Online Portfolio or Personal Website: If you have an online portfolio or personal website, make sure to include a link to your LinkedIn profile. This not only adds credibility to your online presence but also allows visitors to explore more about your professional background.

LinkedIn URL Optimization Tips

Now that you know how to make your LinkedIn URL more professional and where to use it, here are some additional tips to optimize your LinkedIn URL:

1. Keep it consistent: Once you have customized your LinkedIn URL, make sure to use it consistently across all your professional platforms. This creates a cohesive online presence and makes it easier for others to find and connect with you.

2. Monitor your privacy settings: While it’s important to have a professional LinkedIn URL, it’s also crucial to consider your privacy settings. Make sure your profile is set to public and that you are comfortable with the information you are sharing with others.

3. Update it regularly: As you progress in your career and gain new experiences, it’s a good idea to update your LinkedIn URL to reflect your current professional status. This shows that you are actively engaged in your professional growth and development.

4. Track your analytics: LinkedIn provides analytics for your profile, including information about who has viewed your profile and how they found you. Use this data to gain insights into the effectiveness of your LinkedIn URL and make any necessary adjustments.


Your LinkedIn URL plays a crucial role in how you are perceived by others and can have a significant impact on your professional presence. By following the tips and guidelines mentioned in this article, you can make your LinkedIn URL more professional and polished, and optimize it to enhance your personal brand and online visibility. Remember, a well-crafted LinkedIn URL is like a digital handshake that can open doors to new opportunities and connections.

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