How to make your LinkedIn URL more visually appealing

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26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

LinkedIn is a powerful professional networking platform that allows individuals to connect with colleagues, industry peers, and potential employers. One key aspect of your LinkedIn profile is your URL, which is essentially your online address on the platform. By default, LinkedIn assigns a random string of numbers and letters as your URL, but you have the option to customize it to make it more visually appealing and memorable. In this article, we will guide you through the process of optimizing your LinkedIn URL for visual appeal and better search engine visibility.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It consists of the domain name “linkedin.com” followed by your personalized identifier. By default, LinkedIn assigns a random combination of numbers and letters as your URL, such as “linkedin.com/in/ab1234.” However, you have the option to customize it to reflect your name or professional brand.

How to Get Your LinkedIn URL

Before you can optimize your LinkedIn URL, you need to know where to find it. Here’s how you can locate your LinkedIn URL:

1. Log in to your LinkedIn account.

2. Navigate to your profile page by clicking on your profile picture or the “Me” icon in the top menu.

3. Look for the section that displays your profile information, including your name, headline, and profile picture.

4. Underneath your profile picture, you will see a section with your current LinkedIn URL. It will be displayed as “linkedin.com/in/yourname” or a similar format.

How to Change Your LinkedIn URL

If you’re not satisfied with your current LinkedIn URL, you can easily change it to something more personalized. Follow these steps to change your LinkedIn URL:

1. Log in to your LinkedIn account.

2. Navigate to your profile page by clicking on your profile picture or the “Me” icon in the top menu.

3. Look for the section that displays your profile information, including your name, headline, and profile picture.

4. Underneath your profile picture, you will see a section with your current LinkedIn URL. Click on the “Edit public profile & URL” link next to it.

5. On the right side of the page, you will find a section titled “Edit URL.” Click on the pencil icon next to your current URL.

6. A pop-up window will appear, allowing you to edit your URL. Enter your desired URL in the text field. Keep in mind that your URL must be unique and can only contain letters, numbers, and hyphens.

7. Once you have entered your desired URL, click “Save.”

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL can help create a stronger personal brand and make it easier for others to find you on the platform. Here are some tips to help you customize your LinkedIn URL:

1. Use your full name: Consider using your full name or a variation of it in your LinkedIn URL. This will make it easier for people to identify you and remember your URL.

2. Include keywords: If you have a specific area of expertise or industry, consider including relevant keywords in your LinkedIn URL. This can help improve your search engine visibility and attract the right audience.

3. Keep it simple: Avoid using complex or excessively long URLs. Keep your LinkedIn URL short and concise for better readability and memorability.

4. Avoid special characters: LinkedIn URLs can only contain letters, numbers, and hyphens. Avoid using special characters or spaces in your URL to ensure compatibility across platforms.

Where to Use Your LinkedIn URL

Once you have optimized your LinkedIn URL, it’s important to make the most out of it by strategically using it across various platforms. Here are some places where you can use your LinkedIn URL:

1. Resume: Include your LinkedIn URL on your resume to provide potential employers with easy access to your professional profile. You can add it in the contact information section or create a separate section for your social media profiles.

2. Business card: Add your LinkedIn URL to your business card to make it convenient for networking contacts to connect with you online.

3. Email signature: Include your LinkedIn URL in your email signature to promote your professional profile and encourage recipients to learn more about your skills and experience.

4. Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter, Instagram, or Facebook. This allows your followers on other platforms to easily connect with you on LinkedIn.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shortening services to create a more concise and visually appealing link. Here are some popular URL shorteners:

1. Bitly: Bitly is a widely used URL shortening service that allows you to create custom short links. Simply paste your LinkedIn URL into the Bitly platform and it will generate a shortened link that you can use.

2. TinyURL: TinyURL is another popular URL shortening service that provides a simple way to create shorter links. Paste your LinkedIn URL into the TinyURL website, and it will generate a shortened version for you.

3. Rebrandly: Rebrandly is a URL shortening service that allows you to create custom branded short links. You can customize the link’s appearance and even use your own domain name for branding purposes.

How to Edit Your LinkedIn URL

If you have already customized your LinkedIn URL but want to make further changes, you can easily edit it. Follow these steps to edit your LinkedIn URL:

1. Log in to your LinkedIn account.

2. Navigate to your profile page by clicking on your profile picture or the “Me” icon in the top menu.

3. Look for the section that displays your profile information, including your name, headline, and profile picture.

4. Underneath your profile picture, you will see a section with your current LinkedIn URL. Click on the “Edit public profile & URL” link next to it.

5. On the right side of the page, you will find a section titled “Edit URL.” Click on the pencil icon next to your current URL.

6. A pop-up window will appear, allowing you to edit your URL. Make the necessary changes to your URL and click “Save.”

LinkedIn URL Best Practices

When optimizing your LinkedIn URL, it’s important to keep in mind some best practices that can help improve the visibility and effectiveness of your profile. Here are a few tips to consider:

1. Be consistent: Use the same LinkedIn URL across all your online platforms to maintain consistency in your personal brand.

2. Avoid changing your URL frequently: While you can edit your LinkedIn URL, it’s best to choose a URL that you can stick with for the long term. Constantly changing your URL can lead to broken links and confusion.

3. Test your URL: After customizing your LinkedIn URL, test it by clicking on it and ensuring it redirects to your profile. This will help you identify any potential issues and confirm that your URL is working correctly.

4. Share your URL: Once you have optimized your LinkedIn URL, be sure to share it with your network and include it in your email signature, business cards, and other professional materials.

Conclusion

Your LinkedIn URL plays a crucial role in representing your professional brand and making it easier for others to find and connect with you on the platform. By customizing and optimizing your LinkedIn URL, you can enhance its visual appeal and improve your search engine visibility. Follow the steps outlined in this article to create a more visually appealing LinkedIn URL and make the most out of your online presence.

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