How to make your LinkedIn URL stand out among competitors


26 Sep 2023  •   4 minutes read

Author: Admin

Stand Out with a Customized LinkedIn URL

LinkedIn is a powerful platform for professionals to network, showcase their skills and experience, and connect with potential employers and clients. With millions of users on the platform, it’s important to make your profile stand out from the competition. One way to do this is by customizing your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is the web address of your LinkedIn profile. It’s the link that you can share with others to direct them to your profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but you have the option to customize it to make it more personalized and memorable.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is simple. Just follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the homepage
  3. Select “View profile” from the dropdown menu
  4. Look for the URL displayed under your profile picture

Once you have found your LinkedIn URL, you can copy it and share it with others.

How to Change Your LinkedIn URL

If you’re not happy with the default LinkedIn URL assigned to you, you can easily change it to something more personalized. Here’s how:

  1. Go to your LinkedIn profile
  2. Click on the “Edit public profile & URL” button on the right side of your profile
  3. In the “Edit URL” section on the right, click on the “Edit” button next to your current URL
  4. Enter your desired URL in the text box
  5. Click on “Save”

Keep in mind that your custom URL must be unique and can only contain letters, numbers, hyphens, and underscores. It’s also worth noting that you can only change your URL a limited number of times, so choose wisely.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  1. Memorability: A customized URL is easier to remember and share with others. It can be included on your business cards, resume, email signature, and other professional materials.
  2. Professionalism: A customized URL shows that you take your LinkedIn profile seriously and are committed to building your professional brand.
  3. Branding: By using your name or a variation of it in your URL, you reinforce your personal brand and make it easier for others to find you online.
  4. SEO: A customized URL can also help improve your search engine optimization (SEO) as it contains relevant keywords related to your industry and expertise.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep these best practices in mind:

  1. Use your full name: Ideally, your custom URL should include your full name or a variation of it. This makes it easier for others to find you and ensures consistency across your professional online presence.
  2. Avoid numbers and special characters: While LinkedIn allows you to include numbers, hyphens, and underscores in your URL, it’s generally best to stick to letters to keep it clean and professional.
  3. Short and simple: Aim for a URL that is short and easy to remember. Avoid long, convoluted URLs that are difficult to type or share.
  4. Avoid generic terms: Try to include specific keywords related to your industry or area of expertise in your URL. This can help improve your search rankings and attract the right audience.
  5. Consistency: Once you have customized your LinkedIn URL, make sure to update it across all your professional materials, including your resume, business cards, and email signature.

Where to Use Your LinkedIn URL

Your customized LinkedIn URL can be used in various ways to enhance your professional online presence:

  1. Resume: Include your LinkedIn URL on your resume to provide employers with easy access to your profile and showcase your professional network.
  2. Email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.
  3. Business cards: Include your LinkedIn URL on your business cards to promote your professional brand and encourage others to connect with you.
  4. Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter or Instagram, to provide a more comprehensive view of your professional background.
  5. Professional website or blog: If you have a personal website or blog, include your LinkedIn URL in the contact or about section to direct visitors to your professional profile.

LinkedIn URL Shorteners

If you have a long or complex LinkedIn URL, you may consider using a URL shortener to make it more user-friendly. There are several URL shortening services available online that can help you create a shorter, more manageable URL for your LinkedIn profile.

LinkedIn URL Examples

Here are a few examples of well-crafted LinkedIn URLs:


As you can see, these URLs are short, personalized, and include relevant keywords.

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL and optimized your profile, it’s time to start sharing it with others. Here are a few ways to do so:

  1. Email signature: Include your LinkedIn URL in your email signature to make it easy for contacts to connect with you.
  2. Social media: Share your LinkedIn URL on your other social media platforms, such as Twitter, Facebook, or Instagram, to invite your followers to connect with you on LinkedIn.
  3. Business cards: Print your LinkedIn URL on your business cards to provide a direct link to your professional profile.
  4. Networking events: When attending networking events, share your LinkedIn URL with individuals you meet to stay connected and build your professional network.
  5. Personal website or blog: If you have a personal website or blog, include a link to your LinkedIn profile in the contact or about section.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

Replace “yourcustomURL” with your chosen custom URL.

What to Do if You Have an Invalid LinkedIn URL

If you encounter an invalid LinkedIn URL, it may be due to a mistake or a temporary issue. Here are a few steps you can take to resolve the issue:

  1. Double-check the URL: Make sure you have entered the correct URL and that there are no typos or extra characters.
  2. Refresh the page: Sometimes, a simple page refresh can resolve temporary issues with the LinkedIn URL.
  3. Contact LinkedIn support: If the issue persists, reach out to LinkedIn support for assistance in resolving the problem.

How to Find Your LinkedIn URL on iPhone

If you’re using the LinkedIn app on your iPhone, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app
  2. Tap on your profile picture in the top left corner
  3. Scroll down and tap on “View profile”
  4. Look for the URL displayed under your profile picture

Once you have found your LinkedIn URL, you can copy it and share it with others.

Using LinkedIn to Boost Your Professional Network

Your LinkedIn URL is a valuable tool for building and expanding your professional network. By customizing and optimizing your LinkedIn URL, you can make your profile stand out among competitors and increase your chances of connecting with the right people. Remember to update your URL across all your professional materials and share it strategically to maximize its impact.

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