How to make your LinkedIn URL stand out among other professionals


26 Sep 2023  •   5 minutes read

Author: Admin

Enhance Your Professional Brand with a Custom LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences. It serves as an online resume, allowing you to highlight your achievements and build your personal brand. One important aspect of your LinkedIn profile is your URL, which is essentially your online address on the platform. In this article, we will explore how to make your LinkedIn URL stand out among other professionals, why it is important, and how to optimize it for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It is essentially your online identity on the platform. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but you have the option to customize it to reflect your personal brand.

Why is a Custom LinkedIn URL Important?

A custom LinkedIn URL is important for several reasons:

1. Professionalism: Having a custom URL shows that you take your professional brand seriously and have invested time in optimizing your LinkedIn profile. It gives a more polished and professional impression to potential employers, clients, and connections.

2. Memorability: A custom URL is much easier to remember and share with others. Instead of a long string of random characters, you can have a URL that includes your name or a variation of it. This makes it more likely that people will remember and visit your profile.

3. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing it, you can align it with your professional identity and make it consistent across your other online platforms. This helps in building a cohesive brand image.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process. Here’s how you can do it:

1. Log in to LinkedIn: Visit the LinkedIn website and log in to your account using your credentials.

2. Go to your profile: Click on “Me” in the top navigation bar and select “View profile” from the dropdown menu. This will take you to your LinkedIn profile.

3. Edit your public profile URL: On your profile page, locate the section that displays your URL. It should be located below your name and headline. Click on the “Edit public profile & URL” option next to your URL.

4. Customize your URL: In the “Edit URL” section, you will see your current URL and an option to edit it. Click on the pencil icon and enter your desired URL. Keep in mind that LinkedIn has certain restrictions for custom URLs. You can only use letters, numbers, dashes, and periods. Spaces and special characters are not allowed.

5. Save your changes: Once you have entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check the availability of the URL and if it is available, your custom URL will be saved.

Best Practices for Customizing Your LinkedIn URL

Customizing your LinkedIn URL is not just about making it unique; it is also about optimizing it for maximum impact. Here are some best practices to keep in mind:

1. Use your full name: Ideally, your custom LinkedIn URL should include your full name or a variation of it. This makes it easier for people to find and identify you.

2. Keep it simple: It is best to keep your custom URL simple and easy to remember. Avoid using unnecessary numbers, special characters, or long strings of text. Short and concise URLs are more effective.

3. Be consistent: If possible, try to use the same custom URL across all your online platforms. This helps in building a consistent personal brand and makes it easier for people to find you.

4. Avoid generic terms: While it might be tempting to include generic terms like “professional” or “expert” in your custom URL, it is best to avoid them. These terms are overused and do not add much value to your personal brand.

Where to Use Your LinkedIn URL

Your custom LinkedIn URL can be used in various ways to enhance your professional brand:

1. Resume and cover letter: Include your LinkedIn URL on your resume and cover letter. This allows potential employers to easily access your profile and learn more about your professional background.

2. Email signature: Add your LinkedIn URL to your email signature. This provides a quick and convenient way for recipients to connect with you on LinkedIn.

3. Business cards: If you have business cards, consider adding your LinkedIn URL to them. This encourages people you meet to connect with you on LinkedIn and stay updated on your professional activities.

4. Social media profiles: Include your LinkedIn URL in the bio or “about” section of your other social media profiles. This helps in cross-promoting your LinkedIn profile and increasing your visibility.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL is a great way to connect with others and expand your professional network. Here are some ways to share your URL:

1. Copy and paste: The simplest way to share your LinkedIn URL is by copying it from your profile and pasting it into emails, messages, or other platforms where you want to share it.

2. LinkedIn messaging: You can also share your LinkedIn URL directly through the messaging feature on the platform. This is a convenient way to connect with other professionals and exchange contact information.

3. Social media posts: Share your LinkedIn URL on your other social media platforms, such as Twitter, Facebook, or Instagram. You can create a post inviting your followers to connect with you on LinkedIn.

4. QR codes: LinkedIn also allows you to generate a QR code for your profile. You can download this QR code and use it on your business cards, presentations, or any other materials where you want to provide a quick way for others to access your LinkedIn profile.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can help improve your visibility and increase the chances of your profile appearing in search results. Here are some optimization tips:

1. Include relevant keywords: Incorporate relevant keywords in your LinkedIn URL. These could be industry-specific terms, job titles, or areas of expertise. Including keywords can improve your chances of appearing in search results when recruiters or potential clients are looking for professionals in your field.

2. Use hyphens: When customizing your URL, use hyphens (-) to separate words. This makes it easier to read and understand. For example, instead of “johnsmithmarketing”, use “john-smith-marketing”.

3. Avoid changing your URL frequently: Changing your LinkedIn URL frequently can negatively impact your search ranking and make it harder for others to find your profile. It is best to choose a URL that you can stick with in the long term.

4. Regularly update your LinkedIn profile: Keep your LinkedIn profile up to date with your latest experiences, skills, and achievements. This improves your chances of appearing in search results and gives visitors a comprehensive view of your professional journey.


A customized LinkedIn URL is a valuable tool for enhancing your professional brand and making your profile stand out among other professionals. By following the steps outlined in this article, you can easily obtain a custom URL and optimize it for maximum impact. Remember to keep it simple, consistent, and aligned with your personal brand. Share your LinkedIn URL strategically and regularly update your profile to increase your visibility and connect with other professionals in your field. Start leveraging the power of a custom LinkedIn URL to boost your professional presence today!

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