How to make your LinkedIn URL stand out from the competition


26 Sep 2023  •   4 minutes read

Author: Admin

Optimizing Your LinkedIn URL for Maximum Impact | Stand Out from the Competition

In today’s digital age, having a strong online presence is crucial for professional success. One platform that plays a vital role in shaping your professional image is LinkedIn. With over 740 million users worldwide, LinkedIn has become the go-to social networking site for professionals, recruiters, and job seekers alike.

While it’s important to have a well-crafted LinkedIn profile, it’s equally important to optimize your LinkedIn URL to enhance your personal brand and stand out from the competition. In this article, we will explore how to make your LinkedIn URL more appealing and discoverable.

What is a LinkedIn URL?

Before we dive into the details, let’s start by understanding what a LinkedIn URL is. Your LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. For example, a standard LinkedIn URL might look like this:

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits. Firstly, it makes your profile more memorable and professional. Instead of a long string of random characters, you can have a clean and concise URL with your name. This makes it easier for people to find and remember your profile.

Secondly, a customized LinkedIn URL is more visually appealing when shared on business cards, resumes, email signatures, and other professional materials. It adds a touch of personalization and demonstrates that you pay attention to detail.

Lastly, having a customized LinkedIn URL can positively impact your search engine optimization (SEO) efforts. Search engines like Google often display LinkedIn profiles in search results, and having a keyword-rich URL can help improve your visibility and rankings.

How to Customize Your LinkedIn URL

Now that we understand the importance of customizing your LinkedIn URL, let’s explore how to do it:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, you’ll find a button with a pencil icon next to your profile picture. Click on it and select “Edit public profile & URL” from the dropdown menu.

Step 3: Customize Your URL

In the right-hand column of the page, you’ll find a section titled “Edit your custom URL.” Here, you can enter your desired URL. Ideally, you should use your full name or a variation of it. Avoid using numbers or irrelevant characters as it may make your URL less professional and harder to remember.

LinkedIn will automatically suggest a URL based on your name, but you can modify it to your preference as long as it’s available. Click “Save” once you’re satisfied with your customized URL.

How to Change Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make changes, follow these steps:

Step 1: Access Your Profile Settings

Log in to your LinkedIn account and click on “Me” in the top navigation bar. From the dropdown menu, select “Settings & Privacy.”

Step 2: Go to the “Edit your public profile” section

In the “Settings & Privacy” page, click on the “Privacy” tab. Scroll down and look for the “Edit your public profile” section. Click on the “Edit your public profile” link.

Step 3: Customize Your URL

In the right-hand column, you’ll find the section where you can customize your URL. Simply edit the existing URL and click “Save” to apply the changes.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with the world. Here are some effective ways to share your LinkedIn URL:

1. Include it on Your Resume

Your LinkedIn URL is a valuable addition to your resume. Include it in the contact information section, along with your email address and phone number. This allows potential employers or recruiters to easily access your LinkedIn profile and learn more about your professional background.

2. Add it to Your Email Signature

Update your email signature to include your LinkedIn URL. This way, every time you send an email, the recipient will have a direct link to your LinkedIn profile. It’s a subtle way to promote yourself and increase your visibility.

3. Share it on Social Media Platforms

Take advantage of other social media platforms to share your LinkedIn URL. Include it in your bio or “About” sections on platforms like Twitter, Instagram, or Facebook. This helps your followers and friends connect with you professionally.

4. Use it in Your Business Card

When designing your business card, make sure to include your LinkedIn URL. It’s an excellent networking tool and allows people to easily find and connect with you online.

LinkedIn URL Best Practices

Now that you know how to customize and share your LinkedIn URL, let’s explore some best practices to make the most out of it:

1. Keep it Consistent

Use the same customized LinkedIn URL across all your professional materials, including your resume, business cards, email signature, and social media profiles. This maintains consistency and makes it easier for people to find you.

2. Optimize it with Keywords

Include relevant keywords in your LinkedIn URL to improve your search engine visibility. For example, if you’re a graphic designer, consider including words like “graphic-designer” or “design-portfolio” in your URL. This can help attract relevant opportunities and connections.

3. Make it Readable

Avoid using excessive hyphens or underscores in your LinkedIn URL. They can make it harder to read and remember. Stick to using your name or a variation of it for a clean and professional URL.

4. Regularly Update Your Profile

Keep your LinkedIn profile up to date with your latest accomplishments, skills, and experiences. This not only makes your profile more appealing to potential connections but also ensures that your LinkedIn URL remains relevant.


Your LinkedIn URL is a powerful tool for personal branding and professional networking. By customizing and optimizing it, you can make your profile more discoverable and memorable. Follow the steps outlined in this article to create a LinkedIn URL that stands out from the competition and helps you achieve your professional goals.

Remember, a customized LinkedIn URL is just one piece of the puzzle. It’s essential to have a well-crafted profile, engage with others on the platform, and share valuable content to maximize the impact of your LinkedIn presence.

Now that you have the knowledge, it’s time to take action and make the most out of your LinkedIn URL. Happy networking!

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