How to make your LinkedIn URL stand out from the crowd

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26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

LinkedIn has become the go-to platform for professionals to connect, network, and showcase their skills and achievements. With millions of users, it’s important to make your LinkedIn profile stand out from the crowd. One simple yet effective way to do this is by customizing your LinkedIn URL. In this article, we will guide you through the process of getting, customizing, and sharing your LinkedIn URL to make a lasting impression on potential employers, colleagues, and connections.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address assigned to your LinkedIn profile. It serves as a direct link to your professional presence on the platform. By default, LinkedIn assigns a random combination of letters and numbers as your URL. However, you have the option to customize it to make it more memorable and professional.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is a simple process that only takes a few steps. Here’s how you can find your LinkedIn URL:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of your profile.

3. Click on the button, and it will take you to the “Edit your custom URL” section.

4. Here, you will see your current LinkedIn URL, which includes your name and a combination of letters and numbers.

5. You can copy the URL as it is or customize it to make it more personalized and professional.

How to Change Your LinkedIn URL

If you’re not happy with your current LinkedIn URL or want to make it more unique, you can easily change it. Follow these steps to change your LinkedIn URL:

1. Log in to your LinkedIn account and go to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of your profile.

3. Click on the button, and it will take you to the “Edit your custom URL” section.

4. Under the “Your public profile URL” section, click on the “Edit” button next to your current LinkedIn URL.

5. Enter your desired custom LinkedIn URL in the provided field. Make sure to keep it professional and relevant to your personal brand.

6. Click on the “Save” button to save your changes.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a personalized web address that reflects your professional identity. Here are some tips to help you customize your LinkedIn URL:

1. Keep it professional: Choose a LinkedIn URL that includes your name or a variation of it. Avoid using nicknames, numbers, or special characters.

2. Keep it simple: Opt for a URL that is short and easy to remember. Long and complicated URLs can be difficult to share and remember.

3. Use keywords: If possible, incorporate relevant keywords related to your industry or profession in your LinkedIn URL. This can help improve your visibility in search results.

4. Avoid hyphens or underscores: While LinkedIn allows you to use hyphens or underscores in your URL, it’s best to avoid them. They can make your URL look cluttered and less professional.

5. Check availability: Before finalizing your custom LinkedIn URL, make sure it is available and not already taken by another user. LinkedIn will notify you if your desired URL is already in use.

6. Brand consistency: If you have a personal website or blog, consider using the same or a similar URL structure for your LinkedIn profile. This creates consistency and reinforces your personal brand.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with the world. Here are some effective ways to share your LinkedIn URL:

1. Include it in your resume: Adding your LinkedIn URL to your resume is a great way to showcase your online presence and provide recruiters and hiring managers with easy access to your professional profile.

2. Add it to your email signature: Including your LinkedIn URL in your email signature allows recipients to easily connect with you and learn more about your professional background.

3. Share it on social media: Promote your LinkedIn profile by sharing your URL on other social media platforms such as Twitter, Facebook, and Instagram. This can help you expand your network and reach a wider audience.

4. Networking events and business cards: When attending networking events or conferences, make sure to include your LinkedIn URL on your business cards. This allows people you meet to connect with you online and stay updated with your professional endeavors.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

1. Open the LinkedIn app on your mobile device and log in to your account.

2. Tap on your profile picture at the top left corner of the screen to navigate to your profile page.

3. Scroll down to the “Contact and Personal Info” section and tap on the “Edit” button next to it.

4. In the “Contact Info” section, you will find your current LinkedIn URL listed under the “Websites” category.

5. You can tap on the URL to copy it or make any necessary changes to customize it.

LinkedIn URL Shortener

If you find your LinkedIn URL too long or complicated, you can use a URL shortener service to create a shorter, more manageable URL. There are several online tools available that allow you to shorten your LinkedIn URL and track the number of clicks and engagement it receives. Simply copy your LinkedIn URL, paste it into the URL shortener tool, and generate a shortened version. Remember to choose a reputable URL shortener service to ensure the security and reliability of your link.

How to Edit Your LinkedIn URL

If you need to make changes to your custom LinkedIn URL after you have already set it, follow these steps:

1. Log in to your LinkedIn account and go to your profile page.

2. Look for the “Edit public profile & URL” button on the right-hand side of your profile.

3. Click on the button, and it will take you to the “Edit your custom URL” section.

4. Under the “Your public profile URL” section, click on the “Edit” button next to your current LinkedIn URL.

5. Make the necessary changes to your LinkedIn URL in the provided field.

6. Click on the “Save” button to save your changes.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, it’s important to follow best practices to ensure maximum impact and visibility. Here are some best practices to keep in mind:

1. Be consistent: Use the same custom LinkedIn URL across all your professional platforms, including your personal website, blog, and other social media profiles. This creates consistency and makes it easier for others to find and connect with you.

2. Optimize for search: Incorporate relevant keywords in your LinkedIn URL to improve its visibility in search results. Think about the terms and phrases potential employers or connections might use to find professionals in your industry or field.

3. Avoid generic URLs: Generic URLs such as “linkedin.com/in/12345” do not provide much information about you or your professional background. Customize your LinkedIn URL to include your name or a variation of it.

4. Regularly update your URL: As your career progresses and you gain new skills and experiences, consider updating your LinkedIn URL to reflect these changes. This shows that you are actively maintaining and improving your professional presence.

LinkedIn URL Examples

Here are some examples of effective and personalized LinkedIn URLs:

1. linkedin.com/in/johnsmith

2. linkedin.com/in/janedoe-marketing

3. linkedin.com/in/mikechen-consultant

4. linkedin.com/in/sarahjones-mba

Conclusion

Your LinkedIn URL is an essential part of your professional online presence. By customizing and optimizing it, you can make a lasting impression on potential employers, colleagues, and connections. Follow the steps outlined in this article to get, customize, and share your LinkedIn URL effectively. Remember to keep it professional, simple, and consistent with your personal brand. With an optimized LinkedIn URL, you can stand out from the crowd and enhance your professional networking opportunities.

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