How to optimize your LinkedIn profile to drive traffic from your resume

liprospect

26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

LinkedIn is a powerful tool for professionals looking to network, find job opportunities, and showcase their skills and experience. With over 700 million users worldwide, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by optimizing your LinkedIn URL and using it effectively on your resume. In this article, we will guide you through the process of customizing your LinkedIn URL, sharing it effectively, and optimizing it to drive traffic from your resume.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs others to your LinkedIn profile. It serves as your online identity on the professional networking platform. By default, LinkedIn assigns a random combination of letters, numbers, and special characters as your URL. However, you can customize it to make it more professional and memorable.

How to Get Your LinkedIn URL

Getting your LinkedIn URL is straightforward. Here’s how you can find it:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Look for the section that displays your profile information, including your name, headline, and profile picture.
  5. Beneath your profile picture, you will see your current LinkedIn URL.

How to Change Your LinkedIn URL

If you’re not happy with your default LinkedIn URL, you can easily change it to something more personalized. Follow these steps to change your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile information.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right-hand side, click on the pencil icon.
  7. Enter your desired URL in the text field. Make sure to use your name or a variation of it to maintain professionalism.
  8. Click “Save” to update your LinkedIn URL.

How to Copy Your LinkedIn URL

Copying your LinkedIn URL is useful when you want to share it with others via email, social media, or on your resume. Here’s how you can copy your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. Beneath your profile picture, you will see your current LinkedIn URL.
  5. Click on the URL to highlight it.
  6. Right-click on the highlighted URL and select “Copy” from the dropdown menu.
  7. Your LinkedIn URL is now copied and ready to be shared.

Customizing Your LinkedIn URL

Customizing your LinkedIn URL can help make it more professional and memorable. Here are some tips to consider when customizing your LinkedIn URL:

  • Use your full name or a variation of it: Using your full name or a variation of it in your LinkedIn URL helps maintain professionalism and makes it easier for others to find you.
  • Avoid using numbers and special characters: Using numbers or special characters in your LinkedIn URL can make it less memorable and harder to share verbally.
  • Consider adding a relevant keyword: If you have a specific area of expertise or are targeting a particular industry, consider adding a relevant keyword to your LinkedIn URL to make it more discoverable.
  • Keep it concise: Try to keep your LinkedIn URL as short as possible while still maintaining clarity and professionalism.

Using Your LinkedIn URL on Your Resume

Once you have customized your LinkedIn URL, you can include it on your resume to drive traffic to your profile. Here are some tips for effectively using your LinkedIn URL on your resume:

  • Place it in the contact information section: Include your LinkedIn URL in the contact information section of your resume, along with your email address and phone number. This makes it easy for recruiters and hiring managers to access your profile.
  • Hyperlink it: Instead of displaying the full URL, hyperlink your LinkedIn URL using the appropriate HTML tags. This makes it clickable and allows recruiters to visit your profile with a single click.
  • Use a clear and concise label: Instead of simply writing “LinkedIn URL,” consider using a clear and concise label like “Connect with me on LinkedIn” or “View my LinkedIn profile.” This encourages recruiters to click on the link and learn more about your professional background.
  • Make it stand out: Use a slightly larger font size or a different font style for your LinkedIn URL to make it visually distinct from the rest of your resume. This helps draw attention to it and encourages recruiters to visit your profile.

Where to Find Your LinkedIn URL on the Mobile App

If you prefer to access LinkedIn on your mobile device, you can still find your LinkedIn URL. Here’s how:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture or the “Me” icon in the top left corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. Beneath your profile picture, you will see your current LinkedIn URL.
  5. Tap on the URL to highlight it.
  6. Tap and hold on the highlighted URL, then select “Copy” from the options that appear.
  7. Your LinkedIn URL is now copied and ready to be shared.

Using a LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a more concise and memorable link. Here are some popular LinkedIn URL shorteners you can consider:

  • Bitly: Bitly is a popular URL shortening service that allows you to create custom short links. Simply paste your LinkedIn URL into Bitly, and it will generate a shorter link that redirects to your profile.
  • TinyURL: TinyURL is another URL shortening service that provides a simple way to create shorter links. Paste your LinkedIn URL into TinyURL, and it will generate a short link that you can use on your resume.
  • Rebrandly: Rebrandly is a URL shortening service that offers custom branded links. You can customize your LinkedIn URL to match your personal brand or company name.

How to Edit Your LinkedIn URL

If you want to make changes to your customized LinkedIn URL, you can edit it at any time. Follow these steps to edit your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your profile information.
  5. Click on the “Edit public profile & URL” button.
  6. Under the “Edit URL” section on the right-hand side, click on the pencil icon.
  7. Edit your URL in the text field according to your desired changes.
  8. Click “Save” to update your LinkedIn URL.

LinkedIn URL Best Practices

When optimizing your LinkedIn URL, keep these best practices in mind:

  • Keep it professional: Your LinkedIn URL is part of your professional online presence. Make sure it reflects your personal brand and is appropriate for potential employers or business connections.
  • Regularly update your profile: Even with a well-optimized LinkedIn URL, your profile needs to be up-to-date and engaging. Regularly update your profile with new experiences, skills, and achievements to attract more traffic.
  • Share your LinkedIn URL on other platforms: Take advantage of other social media platforms, your personal website, or your business card to share your LinkedIn URL. This increases your online visibility and encourages more people to visit your profile.
  • Monitor and track your LinkedIn traffic: LinkedIn provides analytics that allow you to monitor the traffic to your profile. Take advantage of these insights to understand which strategies are working and adjust your approach accordingly.

Conclusion

Optimizing your LinkedIn URL is a simple yet effective way to drive traffic from your resume to your profile. By customizing your URL, sharing it effectively, and using it strategically, you can increase your online visibility, attract potential employers or clients, and showcase your professional brand. Take the time to optimize your LinkedIn URL and make it an integral part of your overall personal branding strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles

liprospect

In today’s digital age, networking has become a crucial aspect of professional success. Whether you’re looking for a new job, seeking industry insights, or simply expanding your professional connections, LinkedIn is the go-to platform for professionals. With over 700 million users worldwide, LinkedIn offers a plethora of opportunities to connect with industry leaders, share your […]

26 Sep 2023

liprospect

The Benefits of a Customized LinkedIn URL for Freelancers and Entrepreneurs In today’s digital age, having a strong online presence is essential for freelancers and entrepreneurs. One of the most important platforms for professionals to showcase their skills and connect with potential clients or employers is LinkedIn. With over 740 million members worldwide, LinkedIn provides […]

26 Sep 2023

liprospect

LinkedIn is a powerful tool for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile acts as an online resume and can be a valuable asset in your job search and career development. One important aspect of your LinkedIn profile is the URL, or web address, that leads to your profile. […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?