How to optimize your LinkedIn URL for increased profile views and connection requests


26 Sep 2023  •   3 minutes read

Author: Admin

Optimize Your LinkedIn URL for Increased Profile Views and Connection Requests

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. Your LinkedIn profile serves as your online resume, and having a strong profile can greatly enhance your professional reputation. One important aspect of your LinkedIn profile is your URL, which is essentially your unique web address on the platform. In this article, we will discuss how to optimize your LinkedIn URL to increase profile views and connection requests.

What is a LinkedIn URL?

Before we dive into the optimization techniques, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a web address that leads directly to your LinkedIn profile. It typically follows the format “” or “”. This URL is unique to you and allows others to easily find and access your profile.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to find your LinkedIn URL. Follow these steps to get your LinkedIn URL:

  1. Sign in to your LinkedIn account and go to your profile page.
  2. Look for the “Edit public profile & URL” button on the right-hand side of your profile page.
  3. Click on the button, and it will take you to the “Edit public profile & URL” page.
  4. Under the section “Edit URL”, you will find your current LinkedIn URL.

Once you have found your LinkedIn URL, you can proceed to optimize it for increased profile views and connection requests.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL not only makes it more professional but also easier to remember and share. Follow these steps to customize your LinkedIn URL:

  1. Go to the “Edit public profile & URL” page as mentioned earlier.
  2. Under the section “Edit URL”, click on the “Edit” button next to your current LinkedIn URL.
  3. In the pop-up window, enter your desired LinkedIn URL. Keep in mind that you can only use letters, numbers, hyphens, and underscores.
  4. Click on the “Save” button to save your new LinkedIn URL.

Congratulations! You have successfully customized your LinkedIn URL. Now, let’s explore some tips to optimize your URL further.

LinkedIn URL Optimization Tips

To make the most out of your LinkedIn URL, consider implementing the following optimization tips:

1. Keep It Simple and Professional

When customizing your LinkedIn URL, it’s important to keep it simple and professional. Use your full name or a variation of it to make it easy for others to identify you. Avoid using nicknames or numbers that might confuse people or make your URL look unprofessional.

2. Use Keywords

Incorporating relevant keywords in your LinkedIn URL can help search engines understand the content of your profile better. Think about the skills, industry, or job titles you want to be associated with and include them in your URL. For example, if you are a marketing professional, you could use “” as your URL.

3. Shorten Your URL

Long and complicated URLs can be difficult to remember and share. It’s a good practice to shorten your LinkedIn URL to make it more concise and user-friendly. You can use online URL shortening tools like Bitly or TinyURL to create a shorter and more manageable URL.

4. Share Your LinkedIn URL

Once you have optimized and customized your LinkedIn URL, it’s time to share it with others. Include your LinkedIn URL on your resume, business cards, email signature, and other professional materials. This will make it easier for potential employers, clients, or collaborators to find and connect with you on LinkedIn.


Optimizing your LinkedIn URL is a simple yet effective way to increase profile views and connection requests. By customizing your URL, using keywords, shortening it, and sharing it strategically, you can make your LinkedIn profile more discoverable and attractive to potential connections and opportunities. Take the time to optimize your LinkedIn URL and reap the benefits of a strong online professional presence.

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