How to optimize your LinkedIn URL for maximum impact on your resume

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26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

When it comes to creating a strong online professional presence, LinkedIn is the go-to platform for networking, job searching, and showcasing your skills and experience. One of the key elements of your LinkedIn profile is your unique URL, which acts as your online address. Optimizing your LinkedIn URL can have a significant impact on your resume and overall online branding. In this article, we will explore how to get, change, customize, and share your LinkedIn URL for maximum impact.

What is a LinkedIn URL and why is it important?

Before we dive into the details of optimizing your LinkedIn URL, let’s first understand what it is and why it’s important. Your LinkedIn URL is the web address that directs people to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. However, you have the option to customize this URL to make it more personalized and professional.

A customized LinkedIn URL is important for several reasons:

  1. Professionalism: A personalized URL looks more professional and makes it easier for potential employers, colleagues, or clients to find and remember your profile.
  2. Branding: By customizing your LinkedIn URL, you can align it with your personal brand or the industry you’re in. It helps create a cohesive online presence.
  3. Search Engine Optimization (SEO): Having a customized LinkedIn URL that includes your name can improve your visibility in search engine results. It increases the chances of your profile appearing when someone searches for your name.
  4. Easy Sharing: A shorter and more personalized URL is easier to share on your resume, business cards, email signature, or other online platforms.

How to get your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to get it. Follow the steps below to find your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Click on the pencil icon next to your current URL.
  6. A popup window will appear displaying your current LinkedIn URL. It will be something like “linkedin.com/in/yourname”.

That’s it! You now have your LinkedIn URL. Take note of it, as you’ll need it for the next steps.

How to change your LinkedIn URL

If you’re not satisfied with your current LinkedIn URL or want to make it more personalized, you can easily change it. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Click on the pencil icon next to your current URL.
  6. In the popup window, you’ll see a text box where you can enter your new LinkedIn URL.
  7. Type in your desired URL. It’s best to use your full name or a variation of it to keep it professional and easy to remember.
  8. Click on the “Save” button to save your new LinkedIn URL.

Once you’ve saved your new URL, it will be your new LinkedIn address. Make sure to update any references to your LinkedIn profile with the new URL, such as your resume, business cards, or website.

How to customize your LinkedIn URL

Customizing your LinkedIn URL allows you to create a more personalized and professional web address. Follow these steps to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” button, which is located to the right of your profile picture.
  5. Click on the pencil icon next to your current URL.
  6. In the popup window, you’ll see a text box where you can enter your new LinkedIn URL.
  7. Check the availability of your desired URL. LinkedIn will let you know if it’s already taken or not.
  8. If your desired URL is available, click on the “Save” button to save your new LinkedIn URL.
  9. If your desired URL is not available, try using a variation of your name or include your middle initial or industry-related keyword to make it unique.
  10. Once you’ve found an available URL, click on the “Save” button to save your new LinkedIn URL.

Remember to choose a URL that reflects your personal brand and is easy to remember. Avoid using numbers or special characters, as they can make the URL less professional and harder to share.

Where to find your LinkedIn URL on the mobile app

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your smartphone.
  2. Tap on your profile picture or the “Me” icon at the bottom right corner of the screen.
  3. On your profile page, tap on the three-dot menu icon at the top right corner.
  4. Select “Edit public profile & URL” from the dropdown menu.
  5. You’ll be redirected to your mobile browser, where you can view and customize your LinkedIn URL.

Make sure to follow the same steps mentioned earlier to customize your LinkedIn URL on the mobile app.

How to share your LinkedIn URL

Once you’ve customized your LinkedIn URL, it’s time to share it with the world. Here are some effective ways to share your LinkedIn URL:

  • On your resume: Include your LinkedIn URL in the contact section of your resume. It allows potential employers to easily access your profile and learn more about your professional background.
  • On your business cards: Adding your LinkedIn URL to your business cards helps people connect with you professionally after meeting you in person.
  • In your email signature: Include your LinkedIn URL in your email signature to provide recipients with an easy way to connect with you professionally.
  • On your website or blog: If you have a personal website or blog, make sure to include your LinkedIn URL in the contact or about section.
  • On social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter, Instagram, or Facebook, to encourage cross-platform engagement.

By strategically sharing your LinkedIn URL, you can expand your professional network and increase your visibility in the industry.

LinkedIn URL format and examples

LinkedIn URLs follow a specific format: “linkedin.com/in/yourname”. Here are some examples of well-formatted LinkedIn URLs:

  • linkedin.com/in/johndoe
  • linkedin.com/in/janedoe
  • linkedin.com/in/alexsmith
  • linkedin.com/in/sarahjones

As you can see, the format is simple and clean, making it easy to remember and share.

LinkedIn URL shorteners

If you find your LinkedIn URL too long or complex, you can consider using a URL shortener to create a more concise and memorable link. There are several URL shortening services available online, such as Bitly, TinyURL, and Rebrandly.

Here’s how you can shorten your LinkedIn URL using Bitly:

  1. Copy your LinkedIn URL.
  2. Go to the Bitly website (bitly.com) and create an account if you don’t have one.
  3. Paste your LinkedIn URL into the provided text box on the Bitly homepage.
  4. Click on the “Shorten” button.
  5. Bitly will generate a shortened URL for you, which you can copy and share.

Remember that using a URL shortener may affect the SEO benefits of having your full name in the URL. Use it sparingly and only when necessary.

Common issues with LinkedIn URLs

While optimizing your LinkedIn URL, you may encounter some common issues. Here’s how to address them:

  1. Invalid URL: If you see an “Invalid URL” message when trying to customize your LinkedIn URL, it means that the format or content of the URL is not acceptable. Make sure to follow the format “linkedin.com/in/yourname” and avoid using special characters or spaces.
  2. URL already taken: If the URL you want is already taken, try using a variation of your name or include a middle initial or industry-related keyword to make it unique. Alternatively, you can consider using a URL shortener or adding a word like “professional” or “expert” to the end of your URL.
  3. URL not updating: If you’ve changed your LinkedIn URL but it’s not updating, try clearing your browser cache and refreshing the page. If the issue persists, contact LinkedIn support for further assistance.

Conclusion

Your LinkedIn URL plays a crucial role in your online professional presence. By customizing and optimizing it, you can enhance your personal brand, improve your search engine visibility, and make it easier for others to find and remember your profile. Follow the steps outlined in this article to get, change, customize, and share your LinkedIn URL for maximum impact on your resume and overall career success.

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