How to optimize your LinkedIn URL for maximum visibility

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26 Sep 2023  •   5 minutes read

Author: Admin

Optimize Your LinkedIn URL for Maximum Visibility

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. When creating your LinkedIn profile, one important aspect to consider is your LinkedIn URL. Your LinkedIn URL is essentially your online address on the platform, and optimizing it can greatly enhance your visibility and make it easier for others to find and connect with you. In this article, we will explore various ways to optimize your LinkedIn URL for maximum visibility.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs people to your LinkedIn profile. It typically consists of “linkedin.com” followed by your name or a series of numbers and letters. For example, a standard LinkedIn URL might look like this: “linkedin.com/in/johndoe”.

How to Get Your LinkedIn URL

When you create a LinkedIn account, the platform automatically assigns you a default URL. However, this default URL might not be the most professional or memorable. To get your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button located next to your LinkedIn URL.
  6. In the right sidebar, you will see the option to customize your URL.
  7. Click on the pencil icon next to your current URL.
  8. Type in your desired URL, which should ideally be your full name or a variation of it.
  9. Click “Save”.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button located next to your LinkedIn URL.
  6. In the right sidebar, you will see the option to customize your URL.
  7. Click on the pencil icon next to your current URL.
  8. Type in your desired URL, which should ideally be your full name or a variation of it.
  9. Click “Save”.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a personalized and professional web address that is easy to remember and share. To customize your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section that displays your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button located next to your LinkedIn URL.
  6. In the right sidebar, you will see the option to customize your URL.
  7. Click on the pencil icon next to your current URL.
  8. Type in your desired URL, which should ideally be your full name or a variation of it.
  9. Make sure to keep it professional and easy to remember.
  10. Click “Save”.

Using Your LinkedIn URL on Your Resume

Adding your LinkedIn URL to your resume is a great way to showcase your professional online presence and make it easy for potential employers to learn more about you. Here’s how to include your LinkedIn URL on your resume:

  1. Open your resume document.
  2. Decide where you want to place your LinkedIn URL.
  3. Insert a section titled “LinkedIn Profile” or “Social Media Profiles”.
  4. Under the section title, write your LinkedIn URL in plain text (e.g., “linkedin.com/in/johndoe”).
  5. If you want to make it clickable, highlight the URL and click the “Insert Link” button in your word processor.
  6. Enter your LinkedIn URL in the appropriate field and click “OK”.
  7. Save your resume.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL with others can help expand your professional network and increase your visibility. Here are a few ways to share your LinkedIn URL:

  • Include it in your email signature.
  • Add it to your business card.
  • Share it in your social media profiles.
  • Include it in your online portfolios or personal websites.
  • Share it during networking events or professional conferences.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. On your profile page, look for the section that displays your current LinkedIn URL.
  4. Tap on the “Edit public profile & URL” button located next to your LinkedIn URL.
  5. In the right sidebar, you will see the option to customize your URL.
  6. Tap on the pencil icon next to your current URL.
  7. Type in your desired URL, which should ideally be your full name or a variation of it.
  8. Tap “Save”.

Using a LinkedIn URL Shortener

If you have a long or complex LinkedIn URL, you might consider using a URL shortener to make it more manageable and easier to share. There are several URL shortening services available online that can help you create a shorter and more concise LinkedIn URL. Here are a few popular options:

  • Bitly: Bitly is a well-known URL shortening service that allows you to create custom short links.
  • TinyURL: TinyURL is another popular URL shortening service that provides short URLs for long web addresses.
  • Rebrandly: Rebrandly is a URL shortening platform that offers branded links, allowing you to incorporate your own domain name into the shortened URL.

Examples of LinkedIn URLs

Here are a few examples of well-optimized LinkedIn URLs:

  • linkedin.com/in/johndoe
  • linkedin.com/in/john-doe
  • linkedin.com/in/johndoe-marketing-specialist
  • linkedin.com/in/johndoe-consultant

LinkedIn URL Best Practices

When optimizing your LinkedIn URL, keep the following best practices in mind:

  • Use your full name or a variation of it to create a professional and memorable URL.
  • Avoid using numbers, special characters, or excessive hyphens in your URL.
  • Keep your URL simple and easy to read.
  • Make sure your URL accurately reflects your professional identity and industry.
  • Regularly update and customize your LinkedIn URL to match any changes in your name or professional branding.
  • Double-check your URL for any spelling errors or typos before saving.
  • Test your LinkedIn URL to ensure it is working correctly and redirects to your profile.

The Importance of LinkedIn URL Optimization

Optimizing your LinkedIn URL is crucial for several reasons:

  1. Improved visibility: A well-optimized and customized LinkedIn URL makes it easier for others to find and connect with you.
  2. Enhanced professionalism: A professional LinkedIn URL adds credibility to your profile and makes a positive impression on potential employers, clients, and colleagues.
  3. Easy sharing: A concise and memorable LinkedIn URL is more likely to be shared and clicked on by others, expanding your professional network.
  4. SEO benefits: Optimizing your LinkedIn URL with relevant keywords can improve your profile’s search engine optimization (SEO) and increase your chances of appearing in search results.

Conclusion

Your LinkedIn URL plays a significant role in your online professional presence. By getting, changing, and customizing your LinkedIn URL, as well as using it strategically on your resume and sharing it with others, you can optimize your visibility and make a strong impression on potential employers and connections. Follow the steps outlined in this article to ensure your LinkedIn URL is optimized for maximum visibility and professional impact.

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