How to optimize your LinkedIn URL for search engines

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26 Sep 2023  •   7 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals looking to connect, network, and find job opportunities. It is important to optimize your LinkedIn profile to improve your visibility and increase your chances of being found by recruiters and potential employers. One often overlooked aspect of LinkedIn optimization is the URL of your profile. In this article, we will explore how to optimize your LinkedIn URL for search engines, making it easier for people to find you online.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that points to your LinkedIn profile. It is essentially the link that you can share with others to direct them to your profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, making it difficult to remember and less search engine friendly. However, LinkedIn allows you to customize your URL to make it more professional and optimized for search engines.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. On your profile page, look for the URL located under your profile picture and headline.

5. Click on the “Edit public profile & URL” button to the right of your profile picture.

6. In the right-hand column, you will see your current LinkedIn URL. If you have not customized it yet, it will be a combination of letters and numbers.

How to Change Your LinkedIn URL

If you have not yet customized your LinkedIn URL, it is highly recommended that you do so. A customized URL not only looks more professional but also improves your chances of being found in search engine results. Here’s how you can change your LinkedIn URL:

1. Follow steps 1-5 from the previous section to access the URL editing page.

2. Under the “Edit URL” section, click on the pencil icon next to your current URL.

3. Enter your desired URL in the text box. Ideally, you should use your full name or a variation of it.

4. Click on the “Save” button to save your changes.

5. Congratulations! You have successfully changed your LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is essential for personal branding and online visibility. When you customize your URL, you make it easier for people to find you and remember your profile. Here are some tips to customize your LinkedIn URL:

1. Use your full name or a variation of it: Using your full name as your LinkedIn URL is the best option. It helps establish your personal brand and makes it easier for people to find you. If your name is common or already taken, consider using a variation of it, such as your first name and last initial or your first initial and last name.

2. Keep it simple and easy to remember: Avoid using numbers, special characters, or random combinations of letters in your URL. Stick to a simple and memorable URL that reflects your professional identity.

3. Use keywords: Incorporating relevant keywords in your LinkedIn URL can improve your search engine optimization. For example, if you are a digital marketer, you can include “digital-marketer” or “marketing-specialist” in your URL.

4. Avoid using abbreviations or acronyms: While abbreviations or acronyms may be convenient, they can be confusing for others. It is best to use your full name or a variation of it to ensure clarity.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you may be wondering where to find your LinkedIn URL. Follow these steps to locate your URL on the app:

1. Open the LinkedIn app on your mobile device.

2. Tap on your profile picture in the top left corner of the screen.

3. Scroll down to find the “View Profile” option and tap on it.

4. On your profile page, tap on the three dots (…) in the top right corner.

5. Select “Edit public profile & URL” from the dropdown menu.

6. In the right-hand column, you will see your current LinkedIn URL. If you have not customized it yet, it will be a combination of letters and numbers.

LinkedIn URL Shortener

If you have a long LinkedIn URL or want to make it more shareable, you can use a URL shortener. A URL shortener takes a long URL and creates a shorter, more concise version of it. There are several URL shorteners available, such as Bitly, TinyURL, and Rebrandly. Follow these steps to shorten your LinkedIn URL:

1. Copy your LinkedIn URL from your profile page.

2. Go to a URL shortener website, such as Bitly (www.bitly.com) or TinyURL (www.tinyurl.com).

3. Paste your LinkedIn URL into the provided text box.

4. Click on the “Shorten” or “Create” button to generate the shortened URL.

5. Copy the shortened URL and use it for sharing or adding to your resume or business card.

How to Edit Your LinkedIn URL

If you have already customized your LinkedIn URL but want to make changes to it, you can easily edit it. Follow these steps to edit your LinkedIn URL:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. On your profile page, look for the URL located under your profile picture and headline.

5. Click on the “Edit public profile & URL” button to the right of your profile picture.

6. In the right-hand column, you will see your current LinkedIn URL.

7. Click on the pencil icon next to your URL to edit it.

8. Make the necessary changes to your URL.

9. Click on the “Save” button to save your changes.

10. Your LinkedIn URL has been successfully edited.

LinkedIn Personal URL Examples

Looking for inspiration to create your personalized LinkedIn URL? Here are a few examples:

1. www.linkedin.com/in/johndoe

2. www.linkedin.com/in/janedoe-marketing

3. www.linkedin.com/in/alex-smith-digital-marketer

4. www.linkedin.com/in/sarah-jones-accountant

Remember to include your name or professional identity in the URL, as well as any relevant keywords that describe your expertise.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others. Here are some ways to share your LinkedIn URL:

1. Add it to your resume: Including your LinkedIn URL on your resume is a great way to provide employers and recruiters with easy access to your professional profile. Place it in the contact section of your resume, along with your email and phone number.

2. Include it in your email signature: Adding your LinkedIn URL to your email signature allows every email you send to serve as a potential networking opportunity. It also makes it easy for recipients to connect with you on LinkedIn.

3. Share it on social media: If you are active on other social media platforms, such as Twitter or Facebook, share your LinkedIn URL with your followers. This can help you expand your professional network and increase your visibility.

4. Add it to your business card: When networking in person, handing out a business card with your LinkedIn URL can make it easy for people to connect with you online. It also provides a professional touch to your networking efforts.

LinkedIn URL Format

The LinkedIn URL format consists of the main domain (www.linkedin.com) followed by “/in/” and your customized URL. For example, if your customized URL is “johndoe,” your LinkedIn URL would be “www.linkedin.com/in/johndoe.” It is important to note that the URL is case insensitive, so “johndoe” and “JohnDoe” would lead to the same profile.

What to Do If You Have an Invalid LinkedIn URL

If you have an invalid LinkedIn URL or are unable to access your profile using the URL provided, there are a few steps you can take to resolve the issue:

1. Double-check the URL: Make sure you have entered the URL correctly and have not made any typos or errors.

2. Clear your browser cache: Sometimes, cached data can interfere with website access. Clear your browser cache and try accessing the URL again.

3. Contact LinkedIn support: If the issue persists, reach out to LinkedIn support for assistance. They can help troubleshoot the problem and provide a solution.

How to Find Your LinkedIn URL on iPhone

Locating your LinkedIn URL on an iPhone is similar to finding it on the LinkedIn app for Android. Follow these steps to find your LinkedIn URL on iPhone:

1. Open the LinkedIn app on your iPhone.

2. Tap on your profile picture in the top left corner of the screen.

3. Scroll down to find the “View Profile” option and tap on it.

4. On your profile page, tap on the three dots (…) in the top right corner.

5. Select “Edit public profile & URL” from the dropdown menu.

6. In the right-hand column, you will see your current LinkedIn URL. If you have not customized it yet, it will be a combination of letters and numbers.

Adding LinkedIn URL to Your Resume

Including your LinkedIn URL on your resume is a powerful way to showcase your professional profile and increase your chances of being noticed by employers. Here’s how you can add your LinkedIn URL to your resume:

1. Create a new section: In the contact information section of your resume, create a new line for your LinkedIn URL.

2. Format the URL: Type “LinkedIn:” followed by your LinkedIn URL. Make sure to include the full URL, starting with “www.linkedin.com/in/”.

3. Hyperlink the URL: Select the LinkedIn URL text and use the hyperlink function in your text editor to link it to your LinkedIn profile. This allows recruiters or employers to click on the URL and be directed to your profile.

4. Test the hyperlink: Before submitting your resume, test the hyperlink to ensure it works correctly. Click on the LinkedIn URL in your resume to verify that it directs to your LinkedIn profile.

Shortened LinkedIn URL for Business Cards

When adding your LinkedIn URL to your business cards, it is recommended to use a shortened URL to save space and make it easier to read. Follow these steps to create a shortened LinkedIn URL for your business cards:

1. Copy your LinkedIn URL from your profile page.

2. Go to a URL shortener website, such as Bitly or TinyURL.

3. Paste your LinkedIn URL into the provided text box.

4. Click on the “Shorten” or “Create” button to generate the shortened URL.

5. Copy the shortened URL and use it on your business cards.

Remember to test the shortened URL before printing your business cards to ensure it directs to your LinkedIn profile correctly.

Conclusion

Optimizing your LinkedIn URL is an important step in improving your online visibility and making it easier for others to find you. By customizing your URL, incorporating relevant keywords, and sharing it strategically, you can enhance your personal brand and increase your chances of connecting with professionals in your industry. Take the time to optimize your LinkedIn URL and unlock the full potential of your professional profile.

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