How to optimize your LinkedIn URL to showcase your expertise and achievements.


26 Sep 2023  •   4 minutes read

Author: Admin

Optimize Your LinkedIn URL to Showcase Your Expertise and Achievements

LinkedIn is a powerful platform for professionals to network, build their personal brand, and showcase their expertise and achievements. One important aspect of your LinkedIn profile is your URL, which serves as your unique identifier on the platform. In this article, we will explore how you can optimize your LinkedIn URL to make it more professional, memorable, and impactful.

What is a LinkedIn URL?

Before we dive into the optimization techniques, let’s first understand what a LinkedIn URL is. A LinkedIn URL is the web address of your LinkedIn profile. It typically looks something like this: It serves as a direct link to your profile and can be shared with others to help them find and connect with you on LinkedIn.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, you might be wondering how to find it. Here’s a step-by-step guide:

  1. Log in to your LinkedIn account.
  2. Click on the “Me” icon at the top of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. In the right-hand column, you will see your current LinkedIn URL under “Edit URL”.

How to Change Your LinkedIn URL

If you want to customize your LinkedIn URL to make it more personalized and professional, follow these steps:

  1. Follow steps 1-4 from the previous section to access the “Edit public profile & URL” page.
  2. Under “Edit URL”, click on the “Edit” button next to your current LinkedIn URL.
  3. In the pop-up window, enter your desired personalized LinkedIn URL.
  4. Click on the “Save” button to save your changes.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  • Professionalism: Having a customized LinkedIn URL with your name makes your profile look more professional.
  • Memorability: A personalized LinkedIn URL is easier to remember and share with others.
  • Branding: Customizing your LinkedIn URL allows you to align it with your personal brand.
  • SEO: A customized LinkedIn URL can improve your search engine optimization (SEO) and make it easier for people to find you online.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Keep it simple: Use your first and last name in your LinkedIn URL to keep it clean and straightforward.
  • Avoid numbers and special characters: Stick to letters only to make your LinkedIn URL easier to remember and type.
  • Use hyphens or underscores: If your name contains spaces, consider using hyphens or underscores to separate the words in your LinkedIn URL.
  • Check availability: Before finalizing your personalized LinkedIn URL, make sure it’s available by entering it in the “Edit URL” field.
  • Consider your personal brand: If you have a personal brand or a specific niche, you can incorporate relevant keywords in your LinkedIn URL to enhance your online presence.

Where to Use Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s important to leverage it to maximize its impact. Here are some key places where you can use your LinkedIn URL:

  • Resume: Include your LinkedIn URL in the contact information section of your resume to provide potential employers with direct access to your professional profile.
  • Email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.
  • Business cards: Print your LinkedIn URL on your business cards to encourage people to visit your profile and learn more about your expertise.
  • Social media profiles: Include your LinkedIn URL in the bio or about sections of your social media profiles to drive traffic to your LinkedIn profile.
  • Website or blog: If you have a personal website or blog, add a prominent link or button to your LinkedIn profile.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL is easy. Here are a few ways you can do it:

  • Copy and paste: Simply highlight the URL in your browser’s address bar, right-click, and select “Copy”. You can then paste it into emails, messages, or wherever you want to share it.
  • LinkedIn messaging: If you’re connected with someone on LinkedIn, you can send them your LinkedIn URL directly through the messaging feature.
  • Social media: Share your LinkedIn URL on social media platforms like Twitter, Facebook, or Instagram to reach a wider audience.
  • Email signature: As mentioned earlier, adding your LinkedIn URL to your email signature ensures that it’s automatically shared with every email you send.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a more compact and user-friendly link. Here are a few popular URL shortening services you can use:

  • Bitly: Bitly is a popular URL shortening service that allows you to create custom short links and track their performance.
  • TinyURL: TinyURL is another widely used URL shortening service that provides you with a shorter link for your LinkedIn URL.
  • Google URL Shortener: Google offers a free URL shortening service called, which you can use to create shortened links for your LinkedIn profile.

LinkedIn URL Optimization Tips

To optimize your LinkedIn URL for maximum impact, follow these tips:

  • Include keywords: Incorporate relevant keywords in your LinkedIn URL to improve your visibility in search engine results.
  • Use your full name: Make sure your LinkedIn URL includes your full name to enhance your personal branding.
  • Keep it consistent: Use the same LinkedIn URL across all your online platforms and profiles for consistency.
  • Test your URL: After customizing your LinkedIn URL, test it by clicking on it to ensure it redirects to your profile correctly.
  • Update it regularly: If you change your name, job, or industry, don’t forget to update your LinkedIn URL to reflect your current professional status.

Invalid LinkedIn URLs

If you encounter an invalid LinkedIn URL, it could be due to the following reasons:

  • Spelling errors: Double-check the spelling of your customized LinkedIn URL to make sure there are no typos.
  • Nonexistent profiles: If you’re trying to access someone else’s LinkedIn profile and the URL is invalid, it’s possible that the profile doesn’t exist or has been deactivated.
  • Deleted profiles: LinkedIn profiles can be deleted, and if you’re trying to access a deleted profile, you will see an invalid URL.
  • Privacy settings: If someone has set their LinkedIn profile to private, you won’t be able to access it using their LinkedIn URL.


Your LinkedIn URL is an essential component of your professional online presence. By customizing and optimizing your LinkedIn URL, you can showcase your expertise and achievements in a more professional and impactful way. Use the tips and techniques shared in this article to create a memorable and effective LinkedIn URL that aligns with your personal brand. Remember to update your LinkedIn URL regularly and leverage it across various platforms to maximize its impact. Happy optimizing!

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