How to optimize your LinkedIn vanity URL for search engines


26 Sep 2023  •   3 minutes read

Author: Admin

How to Optimize Your LinkedIn Vanity URL for Search Engines

LinkedIn is a powerful platform for professionals to network, showcase their skills, and build their personal brand. One important aspect of your LinkedIn profile is your vanity URL. A vanity URL is a customized web address that directs to your LinkedIn profile. It’s a great way to make your profile more discoverable and improve your online visibility.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a unique web address that you can customize to include your name or relevant keywords. By default, LinkedIn assigns a random combination of letters and numbers to your profile URL. However, you can change it to a more personalized and memorable URL that reflects your professional identity.

How to Get Your LinkedIn Vanity URL

To get your LinkedIn vanity URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right side.
  5. Under the “Edit URL” section, you’ll see your current URL. Click on the pencil icon next to it to edit.
  6. Type in your desired vanity URL in the text box. Make sure to keep it professional and relevant to your brand.
  7. Click “Save” to save your new vanity URL.

Why Optimize Your LinkedIn Vanity URL for Search Engines?

Optimizing your LinkedIn vanity URL for search engines is crucial for several reasons:

  • Improved Search Engine Rankings: By optimizing your vanity URL with relevant keywords, you increase the chances of appearing higher in search engine results when someone searches for your name or industry.
  • Enhanced Branding: A customized vanity URL adds a professional touch to your LinkedIn profile and helps establish your personal brand online.
  • Easy Sharing: A shorter and more memorable vanity URL is easier to share with others, whether it’s through your resume, business card, or social media profiles.

How to Optimize Your LinkedIn Vanity URL

Follow these best practices to optimize your LinkedIn vanity URL:

1. Use Your Full Name

When customizing your LinkedIn vanity URL, it’s best to use your full name. This makes it easier for people to find you when they search for your name on search engines. If your full name is already taken, consider adding your middle initial, professional title, or relevant industry keywords to differentiate your URL.

2. Keep It Simple and Relevant

Avoid using complex or random strings of characters in your vanity URL. Instead, keep it simple and relevant to your professional identity. For example, if you’re a graphic designer, you could include the word “design” or “graphic” in your vanity URL.

3. Avoid Special Characters or Spaces

LinkedIn vanity URLs do not support special characters or spaces. Stick to alphanumeric characters (A-Z, 0-9) and hyphens (-) when customizing your URL. This ensures that your URL is valid and can be easily accessed.

4. Use Keywords

Integrate relevant keywords into your vanity URL to improve its search engine optimization (SEO). These keywords can be related to your industry, job title, or skills. Including keywords in your URL increases the likelihood of your profile appearing in search results when someone searches for those keywords.

5. Update Your LinkedIn Profile

Optimizing your vanity URL is just one piece of the puzzle. To maximize the impact of your LinkedIn profile, make sure to update it with relevant information, including your work experience, education, skills, and a professional headline. The more complete and keyword-rich your profile is, the better it will perform in search engine rankings.

6. Share Your LinkedIn URL

Once you’ve optimized your vanity URL, make sure to share it across your other online platforms, such as your website, blog, email signature, and social media profiles. This helps drive traffic to your LinkedIn profile and increases your online visibility.


Your LinkedIn vanity URL plays a crucial role in improving your online visibility and personal brand. By customizing and optimizing it with relevant keywords, you can enhance your search engine rankings, establish your professional identity, and make it easier for others to find and connect with you. Follow the steps outlined in this article to optimize your LinkedIn vanity URL, and start reaping the benefits of a well-optimized online presence.

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